Examining the Potential Adverse Effects of Social Media Influencers on Mental Health
| Abstract | Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social media separately negatively affect mental well-being and perceptions of body image. Since social media influencers have a role within both spheres, the question on if they have the same effects on mental health has become a topic of discussion. This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in co... (more) |
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| Created Date | 2019-05 |
| Contributor | Jenkins, Mallory Erin (Author) / Schmidt, Peter (Thesis Director) / Giles, Charles (Committee Member) / Department of Marketing / Barrett, The Honors College |
| Subject | Podcasts / Social Media Influencers / Influencers / Mental Health / Marketing |
| Series | Academic Year 2018-2019 |
| Type | Text |
| Extent | 24 pages |
| Language | English |
| Copyright |
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| Collaborating Institutions | Barrett, the Honors College |
| Additional Formats | MODS / OAI Dublin Core / RIS |
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