How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends

• Posted in Conversion Rate Optimization, Infographics, Sales & Marketing

Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.

Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.

Infographic by- Invesp Conversion Rate Optimization Company

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<a href=”https://www.invespcro.com/blog/images/blog-images/social-media-influencers.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/social-media-influencers.jpg” alt=”How Social Media Influencers Are Impacting Online Buying Decisions- ” width=”580″></a></p><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate Optimization Company</a>

70% of teenagers say they trust influencers more than traditional celebrities.

40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media.

49% of consumers rely on product recommendations shared by influencers for their purchases

72% of customers trust a business more after it is recommended by an influencer

Consumers Trust Influencers 94% More than Friends or Family When Making Shopping Decisions

92% of shoppers trust influencer reviews over classic ads and celebrity endorsements

33% of those participating in the survey admitted that social media influencers are their most trusted sources for shopping

43% of respondents said authenticity was the top reason to “trust” an influencer; 39% said the expertise of the influencer would make them trust the endorsement.

44% of all respondents said they have considered purchasing a product or service based on a social influencer post

24% said they have recommended a product or service based on an influencer post.