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How social media influencers affect your life
You probably have come across the term social media influencer, but
what is it? We discuss the impact and potential importance to your
business.
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You probably have come across the term social media influencer. But
what is a social media influencer?
They are simply; people who influence a large number of individuals.
These persons brand themselves and know how to draw a lot of attention.
Most social media influencers work on Instagram, followed by Facebook,
Snapchat, Twitter and YouTube.
Social media influencers exist in different industries. To name a few
industries and their top influencers: Fitness (Chiara Ferragni), Beauty
(Wayne Goss), Travel (Brian Kelly) or Tech (Tim Ferris).
Those industries are just the most common, but many social media
influencers work in smaller industries. Due to the constant change on
the internet there are emerging new industries every day.
How do you become a social media influencer?
To become a social media influencer, you need to decide in which
industry you want to work. Then you need to look out for content,
create a strategy and start to create/upload this content. It is
important to do it consistently. Once you have grown a certain
fanbase, it is time to contact and collaborate with businesses in the
same industry you work in. Social media influencers need to stay true
to themselves, otherwise the fanbase will not keep following them. This
process is called brand building.
What is the impact of social media influencers?
Social media influencers have the ability to reach out to a big
audience on their platform (Instagram, Facebook, etc.). What is special
about social media influencers, is that their fanbase is very loyal and
their trust in the influencers is high. According to a survey by
Nielsen, 92% of customers trust an influencer more than an
advertisement or traditional celebrity endorsement.
A product, if it is presented positively by the influencer, is seen as
more favorable. That means, that the followers are more likely to
pursue a purchase as a direct result of a Tweet from an influencer. A
survey by Twitter has shown that nearly 40% of Twitter users say the
purchased a product immediately after a tweet from a social media
influencer.
Furthermore, it showed that 49% of users rely on recommendations from
influencers on Twitter which is just slightly lower than if friends
would have recommended that product (56%).
How are social media influencers important for your company?
Social media influencers can boost your internet presence incredibly.
If you want to get in contact with a social media influencer, you need
to follow these steps:
1. Figure out who suits your brand and works in the same industry.
2. Find a way to contact them. It is unlikely that a social media
influencers will co-operate if they do not make a profit from it.
3. Establish a consistent relationship and work together. That
includes giving instructions (e. g. putting forward designs or
advertisement as part of a campaign) but also leaving freedom for
the creativity of the influencer.
As a result, you will drive more traffic to your site, your posts will
get more engagement and eventually you will get a better SEO ranking.
Furthermore, you will gain – in general – a lot of popularity and,
hopefully, see an increased profit for your business.
If you don’t know how to choose the right campaigns, find the perfect
designs or cannot get in touch with a social media influencer, there
are other ways to improve your SEO ranking. Our team at Bigwave Media
has trained experts who can help you in many ways. Feel free to contact
us.
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(BUTTON) Latest Posts
* Content and SEO: how do they go together?
- Nov 27, 2020
* Giving Tuesday 2020: A day to make a world of difference.
- Nov 26, 2020
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Cultural Trusts
- Nov 26, 2020
* Increase your brand awareness with Spotify
- Oct 29, 2020
* Bigwave supports local business with Share a Smile campaign
- Oct 02, 2020
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