4 (медиа)	и
   4 2019	/
   3 i	Надоели
   3 Вы	всегда
   3 СМИ	(медиа)
   3 всегда	можете
   3 можете	отключить
   3 Надоели	баннеры?
   3 баннеры?	Вы
   3 отключить	рекламу.
   2 /	SOCIAL
   2 /	ИНФЛЮЕНСЕР
   2 Anand	Amitabh
   2 Leparoux	Megane,
   2 Megane,	Minier
   2 Minier	Pauline,
   2 Pauline,	Anand
   2 SOCIAL	MEDIA
   2 Social	media
   2 This	research
   2 and	how
   2 and	their
   2 consumers	decision
   2 impact	on
   2 in	the
   2 media	and
   2 of	social
   2 on	consumers
   2 online	influencers
   2 purchase	intention
   2 social	media
   2 strategies	and
   2 the	relationship
   2 their	impact
   2 —	Leparoux
   2 и	массовые
   2 и	массовым
   2 по	СМИ
   2 МЕДИА	/
   2 автор	научной
   2 работы	—
   2 статьи	по
   2 научной	работы
   2 научной	статьи
   2 2016	/
   2 INFLUENCERS	/
   2 influencers	have
   2 influencers	strategies
   1 'The	online
   1 *	Attitude
   1 *	Consumption
   1 *	Impact
   1 *	In
   1 *	Luxury
   1 *	Microfinance
   1 *	New
   1 *	Next
   1 *	Social
   1 *	The
   1 *	СМИ
   1 ,	автор
   1 /	Aliyasova
   1 /	Arta
   1 /	Beqiri
   1 /	Budac
   1 /	CONSUMER
   1 /	Hoda
   1 /	INFLUENCER
   1 /	Karlova
   1 /	LIFESTYLE
   1 /	Milovanov
   1 /	Purwanti
   1 /	Rudenko
   1 /	SOCIETY
   1 /	Valishvili
   1 /	ОБРАЗ
   1 /	ОБЩЕСТВО
   1 /	ПОВЕДЕНИЕ
   1 /	СОЦИАЛЬНЫЕ
   1 /	ПРОДВИЖЕНИЕ
   1 Additionally,	the
   1 Adriana-Camelia	*
   1 Aliyasova	Anastasiya
   1 Amitabh	*
   1 Amitabh	Social
   1 Anastasiya	Vasilievna
   1 Arta	I
   1 Attitude	of
   1 BEHAVIOR	/
   1 BY	[view.svg]
   1 Baudrillard	perspective
   1 Beqiri	Gonxhe
   1 Budac	Adriana-Camelia
   1 CC	BY
   1 CONSUMER	BEHAVIOR
   1 Consumption	pratice
   1 Darko,	Sakal
   1 Eduard	S.
   1 Even	though
   1 Evidence	from
   1 Forcim	Kola
   1 Gede	Subana,
   1 Genelidze	Lia
   1 Georgian	consumers
   1 Gonxhe	*
   1 Hoda	Hysen,
   1 Hoda	Natasha,
   1 Hysen,	Forcim
   1 I	Gede
   1 Impact	of
   1 In	a
   1 Instagram	analyses
   1 It	can
   1 It	is
   1 Ivanovich	*
   1 Karlova	Olga
   1 Kerti	*
   1 Kevbrin	Eduard
   1 Key	findings
   1 Kola	*
   1 LIFESTYLE	/
   1 Lia	*
   1 Luxury	brands
   1 MARKETING	/
   1 MEDIA	/
   1 MEDIA	INFLUENCERS
   1 Marton	*
   1 Mas’Ud	Mustain
   1 Microfinance	market
   1 Milovanov	Olja,
   1 Mustain	iНе
   1 Natasha,	Hoda
   1 New	media
   1 Next	generations
   1 Ni	Nyoman
   1 Nikolay	Ivanovich
   1 Nyoman	Kerti
   1 Olga	А.,
   1 Olja,	Pantelic
   1 Pantelic	Darko,
   1 Purwanti	Silviana,
   1 RSCI	Область
   1 Republic	of
   1 Rudenko	Nikolay
   1 Russia	2011
   1 S.	*
   1 SOCIETY	/
   1 Sakal	Marton
   1 Serbia	2014
   1 Silviana,	Mas’Ud
   1 Subana,	Yasa
   1 Tea,	Genelidze
   1 The	methodology
   1 The	online
   1 The	role
   1 Valishvili	Tea,
   1 Vasilievna	*
   1 Yasa	Ni
   1 [cc-label.svg]	CC
   1 [download.svg]	78
   1 [scholar.svg]	Вестник
   1 [view.svg]	606
   1 [view.svg]	The
   1 a	crucial
   1 a	dominant
   1 a	world
   1 about	this
   1 achieve	the
   1 adopted	is
   1 aims	to
   1 also	inform
   1 an	impact
   1 analyses	2019
   1 analyzed	the
   1 and	believe
   1 and	cities:
   1 and	e-wom
   1 and	implementation
   1 and	influencers.
   1 and	investigate
   1 and	its
   1 and	needs
   1 and	now
   1 and	opportunities
   1 and	qualitative.
   1 and	social
   1 and	why
   1 approaches	in
   1 are	quite
   1 as	a
   1 as	it
   1 as	we
   1 becoming	“standardized”.
   1 behavior.	It
   1 believe	their
   1 between	followers
   1 both	quantitative
   1 brands	2015
   1 brands	2019
   1 brands	as
   1 by	followers
   1 by	influencers
   1 can	also
   1 can	lead
   1 challenges	and
   1 cities:	three
   1 class	in
   1 clearly	demonstrates
   1 consumer	decision-making.
   1 consumers	towards
   1 consumers	–
   1 consumers’	behavior.
   1 consumers’	decision-making
   1 consumption	patterns:
   1 could	influence
   1 credibility	to
   1 crucial	role
   1 current	trend
   1 customers	react
   1 decades.	It
   1 decision	2019
   1 decision	process
   1 decision	process'
   1 decision-making	process.
   1 decision-making.	This
   1 demands	and
   1 demonstrates	how
   1 dominant	visual
   1 driven	by
   1 e-wom	and
   1 e-wom	credibility
   1 emerged	on
   1 feel	“unauthenticity”
   1 few	decades.
   1 findings	reveal
   1 firms	as
   1 followers	and
   1 followers	who
   1 followers.	The
   1 followers’	purchase
   1 for	brands
   1 for	firms
   1 for	the
   1 from	Republic
   1 generations	of
   1 have	an
   1 have	analyzed
   1 have	emerged
   1 have	increased
   1 how	and
   1 how	customers
   1 how	influencers
   1 how	it
   1 impact	consumers’
   1 impact	in
   1 impact	through
   1 implementation	2017
   1 in	Russia
   1 in	marketing
   1 in	order
   1 in	shaping
   1 includes	two
   1 increased	and
   1 increasingly	questioned
   1 indicates	that
   1 intention	on
   1 intention	process.
   1 investigate	how
   1 investigation	and
   1 is	both
   1 is	increasingly
   1 is	significant
   1 is	useful
   1 is	valuable
   1 it	clearly
   1 it	could
   1 its	impact
   1 iНе	можете
   1 lead	to
   1 logics	of
   1 market	and
   1 marketing	2016
   1 marketing	strategy
   1 media	influencers
   1 media	marketing
   1 media	on
   1 media:	Instagram
   1 mediating	the
   1 methodology	adopted
   1 methods	is
   1 middle	class
   1 needs	of
   1 networks	over
   1 now	play
   1 of	Georgian
   1 of	Serbia
   1 of	consumer
   1 of	consumers
   1 of	e-wom
   1 of	investigation
   1 of	purchase
   1 of	their
   1 on	consumption
   1 on	mediating
   1 on	social
   1 opportunities	for
   1 order	to
   1 our	society’s
   1 over	the
   1 past	few
   1 patterns:	Evidence
   1 perspective	2019
   1 phenomena	are
   1 play	a
   1 pratice	in
   1 process	of
   1 process	Текст
   1 process'	[view.svg]
   1 process.	Additionally,
   1 process.	i
   1 purchase	decision
   1 qualitative.	Key
   1 quantitative	and
   1 questioned	by
   1 quite	recent,
   1 react	and
   1 recent,	this
   1 recommendations	in
   1 relationship	between
   1 relationship	of
   1 research	aims
   1 research	indicates
   1 research	is
   1 research	that
   1 reveal	that
   1 role	in
   1 role	of
   1 shape	their
   1 shaping	the
   1 sign	for
   1 significant	that
   1 social	media:
   1 social	networks
   1 society	about
   1 society’s	becoming
   1 strategy	2016
   1 that	includes
   1 that	influencers
   1 that	the
   1 that	they
   1 the	Baudrillard
   1 the	consumers’
   1 the	demands
   1 the	followers’
   1 the	influencers
   1 the	middle
   1 the	past
   1 the	process
   1 the	research
   1 the	trust
   1 their	approaches
   1 their	followers.
   1 their	influence
   1 their	recommendations
   1 they	have
   1 this	current
   1 this	research
   1 though	the
   1 three	logics
   1 through	their
   1 to	achieve
   1 to	our
   1 to	purchase
   1 to	understand
   1 towards	brands
   1 trend	and
   1 trust	driven
   1 two	methods
   1 understand	and
   1 useful	as
   1 valuable	for
   1 visual	sign
   1 we	have
   1 who	feel
   1 why	influencers
   1 world	of
   1 «СМИ	(медиа)
   1 И	
   1 –	challenges
   1 И	ИХ
   1 И	УСЛУГ
   1 В	последнее
   1 в	социальных
   1 к	инфлюенсерам
   1 А.,	Kevbrin
   1 “standardized”.	This
   1 “unauthenticity”	and
   1 на	тему
   1 ИХ	ВЛИЯНИЕ
   1 НА	ПРИНЯТИЕ
   1 по	специальности
   1 то,	что
   1 ВАК	RSCI
   1 что	вам
   1 вам	нужно?
   1 тему	'The
   1 наук	*
   1 темы	научных
   1 ЖИЗНИ	/
   1 слова	INFLUENCERS
   1 работ	по
   1 найти	то,
   1 ОБРАЗ	ЖИЗНИ
   1 УСЛУГ	ЧЕРЕЗ
   1 Текст	научной
   1 можно	отнести
   1 сетях	появилась
   1 ЧЕРЕЗ	ИНФЛЮЕНСЕРОВ
   1 Санкт-Петербургского	университета.
   1 нужно?	Попробуйте
   1 Журнал	[scholar.svg]
   1 статья	на
   1 можете	найти
   1 сервис	подбора
   1 ОНЛАЙН-ИНФЛЮЕНСЕРОВ	И
   1 мнений.	И
   1 ТОВАРОВ	И
   1 отнести	к
   1 ВЛИЯНИЕ	НА
   1 Область	наук
   1 Похожие	темы
   1 которую	можно
   1 научных	работ
   1 Вестник	Санкт-Петербургского
   1 Научная	статья
   1 лидерам	мнений.
   1 подбора	литературы.
   1 РЕШЕНИЙ	ПОТРЕБИТЕЛЯМИ
   1 рекламу.	Журнал
   1 рекламу.	Похожие
   1 рекламу.	СТРАТЕГИИ
   1 Ключевые	слова
   1 ПРИНЯТИЕ	РЕШЕНИЙ
   1 ОБЩЕСТВО	Аннотация
   1 массовые	коммуникации
   1 массовые	коммуникации»
   1 массовым	коммуникациям
   1 массовым	коммуникациям,
   1 СТРАТЕГИИ	ОНЛАЙН-ИНФЛЮЕНСЕРОВ
   1 Аннотация	научной
   1 появилась	категория
   1 ПОВЕДЕНИЕ	ПОТРЕБИТЕЛЯ
   1 последнее	десятилетие
   1 категория	пользователей,
   1 ИНФЛЮЕНСЕР	/
   1 Менеджмент	2019
   1 СОЦИАЛЬНЫЕ	МЕДИА
   1 СОЦИАЛЬНЫХ	МЕДИА
   1 социальных	сетях
   1 Попробуйте	сервис
   1 ИНФЛЮЕНСЕР	СОЦИАЛЬНЫХ
   1 литературы.	i
   1 ПОТРЕБИТЕЛЯ	/
   1 десятилетие	в
   1 ПРОДВИЖЕНИЕ	ТОВАРОВ
   1 ИНФЛЮЕНСЕРОВ	/
   1 инфлюенсерам	лидерам
   1 коммуникации	Ключевые
   1 университета.	Менеджмент
   1 коммуникации»	[cc-label.svg]
   1 коммуникациям	,
   1 специальности	«СМИ
   1 ПОТРЕБИТЕЛЯМИ	В
   1 коммуникациям,	автор
   1 пользователей,	которую
   1 78	i
   1 606	[download.svg]
   1 2011	/
   1 2014	/
   1 2015	/
   1 2017	/
   1 2019	ВАК
   1 INFLUENCER	MARKETING
   1 influence	can
   1 influence	the
   1 influencers	impact
   1 influencers	is
   1 influencers	phenomena
   1 influencers	shape
   1 influencers.	Even
   1 inform	society