116 Scholar]	*
 116 [Google	Scholar]
 111 et	al.,
  99 [CrossRef]	[Google
  62 of	the
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  45 influencer	marketing
  35 in	the
  32 as	a
  29 J.	Advert.
  26 Available	at:
  24 (Accessed	November
  24 November	21,
  24 21,	2019).
  23 2019).	*
  22 [PubMed]	[CrossRef]
  22 advertising	literacy
  22 on	the
  22 to	the
  21 Jans	et
  20 De	Jans
  20 al.,	2019).
  20 and	the
  17 Int.	J.
  17 Journal	of
  17 in	their
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  16 of	their
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  14 For	instance,
  14 Veirman	et
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  13 advertising	disclosure
  13 al.,	2017).
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  13 the	influencer
  13 they	are
  12 advertising	and
  12 children	are
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  12 media	influencers
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  11 it	is
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  11 the	impact
  10 (De	Veirman
  10 do	not
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  10 influencers	and
   9 *	De
   9 Hudders	L.,
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   8 research	on
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   8 type	of
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   8 Influencer	Marketing
   7 (De	Jans
   7 J.	Consum.
   7 Social	Media
   7 United	States
   7 a	result,
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   7 brands	and
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   7 disclosure	of
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   7 food	and
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   7 how	children
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   7 of	children
   7 of	influencers
   7 role	of
   7 the	FTC
   7 what	extent
   7 influencer	and
   7 influencer	marketing,
   6 (Hudders	et
   6 Jans	S.,
   6 L.,	Cauberghe
   6 Martínez	and
   6 On	the
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   6 al.,	2019;
   6 and	Olsson,
   6 and	advertising
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   6 brand	mascots
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   6 children	and
   6 embedded	advertising
   6 endorsements	in
   6 focus	on
   6 for	a
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   6 insights	into
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   6 likely	to
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   6 of	food
   6 of	sponsored
   6 on	advertising
   6 on	influencer
   6 one	study
   6 perceptions	of
   6 persuasiveness	of
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   6 refers	to
   6 related	to
   6 responses	to
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   6 susceptibility	to
   6 that	children
   6 the	brand
   6 the	inclusion
   6 the	other
   6 their	followers
   6 they	have
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   6 understanding	of
   6 which	has
   6 young	children.
   6 influencer	marketing.
   6 influencers	are
   6 influencers	as
   5 (Coates	et
   5 (Evans	et
   5 Cauberghe	V.
   5 Cauberghe	V.,
   5 Consum.	Res.
   5 Folkvord	et
   5 Ghent	University,
   5 Ghent,	Belgium
   5 J.	C.
   5 Media	Influencers
   5 Nelson	M.
   5 Schouten	et
   5 Social	media
   5 University,	Ghent,
   5 advertising	effectiveness
   5 al.,	2018).
   5 and	has
   5 and	skills
   5 attitudes	and
   5 brands	may
   5 brands	they
   5 child	influencer
   5 children	cope
   5 children	recognize
   5 comply	with
   5 content	as
   5 content	in
   5 content	they
   5 examined	how
   5 examined	the
   5 for	children
   5 have	a
   5 help	children
   5 how	influencers
   5 identify	with
   5 importance	of
   5 in	which
   5 inclusion	of
   5 into	the
   5 lot	of
   5 marketing	practices
   5 media	characters
   5 of	Advertising
   5 of	Communication
   5 of	and
   5 of	brand
   5 of	celebrity
   5 on	children
   5 other	hand,
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   5 persuasion	knowledge
   5 practice	of
   5 review	of
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   5 that	they
   5 the	child
   5 the	commercial
   5 the	content
   5 the	practice
   5 the	same
   5 their	favorite
   5 their	social
   5 them	as
   5 them	to
   5 through	an
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   5 up	to
   5 use	of
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   5 which	they
   5 who	are
   5 with	influencer
   5 with	their
   5 Influencers	as
   4 (N	=
   4 (e.g.,	De
   4 ).	[Google
   4 *	Bandura
   4 Advert.	Res.
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   4 In	the
   4 J.	Mark.
   4 M.	A.,
   4 M.	R.,
   4 Marijke	De
   4 Marketing	Journal
   4 Moreover,	as
   4 Olsson,	2019).
   4 To	conclude,
   4 Trade	Commission
   4 Young	Consum.
   4 [PMC	free
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   4 advertising	literacy,
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   4 al.	(2019)
   4 al.,	2011).
   4 al.,	2017;
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   4 an	informational
   4 and	children
   4 and	even
   4 and	licensed
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   4 are	often
   4 article]	[PubMed]
   4 as	advertising
   4 as	an
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   4 audiences	and
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   4 been	referred
   4 brand	and
   4 branded	content
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   4 children	will
   4 communication	and
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   4 critically	reflect
   4 disclosure	on
   4 do	they
   4 effect	on
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   4 including	the
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   4 knowledge	and
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   4 media	platforms
   4 nature	of
   4 new	source
   4 not	only
   4 of	Marketing
   4 of	children’s
   4 of	sponsorship
   4 of	this
   4 on	YouTube.
   4 parental	mediation
   4 prior	research
   4 recognize	influencer
   4 reflect	on
   4 role	in
   4 shown	to
   4 source	and
   4 sponsored	content
   4 sponsorship	transparency
   4 strategies	and
   4 studies	examined
   4 study	of
   4 targeting	children.
   4 the	United
   4 the	YouTube
   4 the	implementation
   4 the	importance
   4 the	limited
   4 the	moderating
   4 the	persuasiveness
   4 their	young
   4 these	influencers
   4 they	may
   4 they	post
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   4 to	critically
   4 to	endorse
   4 to	enhance
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   4 to	recognize
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   4 types	of
   4 unboxing	videos
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   4 word	of
   4 |	*
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   3 *	Hudders
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   3 C.	A.,
   3 Children	and
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   3 Find	articles
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   3 However,	the
   3 Hudders	L.
   3 International	Journal
   3 J.	(2016).
   3 J.	(2019).
   3 J.	Acad.
   3 J.	E.,
   3 J.	Interact.
   3 Kamins	M.
   3 M.	A.
   3 M.,	Valkenburg
   3 Michelle	R.
   3 Misslisibell	as
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   3 New	Media
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   3 Only	one
   3 Pauw	P.,
   3 Reijmersdal	E.
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   3 Rozendaal	E.,
   3 Ryan’s	World,
   3 S.	(2019).
   3 S.	M.,
   3 Sciences,	Ghent
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   3 The	effect
   3 The	study
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   3 This	way,
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   3 V.,	Hudders
   3 Valkenburg	P.
   3 Van	de
   3 YouTube	Kids
   3 YouTube	as
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   3 YouTuber	Misslisibell
   3 ^1Department	of
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   3 a	systematic
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   3 accused	of
   3 advertising	disclosures
   3 advertising	in
   3 advertising	sources
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   3 affects	children’s
   3 age	of
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   3 aims	to
   3 al.,	2015).
   3 al.,	2019a).
   3 al.,	2019a,b).
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   3 and	YouTube
   3 and	a
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   3 and	beverage
   3 and	one
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   3 are	likely
   3 articles	by
   3 as	advertising.
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   3 as	highly
   3 as	influencer
   3 at	children
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   3 be	perceived
   3 because	of
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   3 bonding	with
   3 brands	have
   3 build	a
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   3 can	easily
   3 celebrity	status
   3 characters	are
   3 characters	on
   3 child	audiences
   3 children	between
   3 children	can
   3 children	from
   3 children	in
   3 children	is
   3 children	to
   3 children’s	responses
   3 clear	guidelines
   3 comes	to
   3 conceptual	persuasion
   3 consumer	socialization
   3 create	a
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   3 de	Sompel
   3 disclosures	and
   3 disclosures	on
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   3 electronic	word
   3 electronic	word-of-mouth
   3 empowered	to
   3 engage	in
   3 engaging	in
   3 extent	do
   3 fake	followers
   3 focuses	on
   3 focusing	on
   3 food	intake
   3 food	marketing
   3 food	products
   3 for	an
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   3 for	influencer
   3 guidelines	and
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   3 literacy	intervention
   3 look	up
   3 marketing	among
   3 may	affect
   3 may	have
   3 may	impact
   3 may	serve
   3 media	(e.g.,
   3 media	and
   3 media	influencer
   3 moderating	role
   3 more	than
   3 native	advertising,
   3 new	type
   3 of	branded
   3 of	child
   3 of	disclosures
   3 of	information
   3 of	mouth
   3 of	young
   3 on	Influencer
   3 over	the
   3 parents	and
   3 peer-based	advertising
   3 perceptions	and
   3 perspective	and
   3 persuasive	intent
   3 policy	implications
   3 popular	YouTube
   3 popular	child
   3 popularity	of
   3 post	and
   3 posts	and
   3 practices	and
   3 pre-roll	advertising
   3 presence	of
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   3 purpose	of
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   3 research	agenda.
   3 research	has
   3 responsible	for
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   3 return	for
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   3 serve	as
   3 shown	that
   3 social	media,
   3 social	network
   3 societal	and
   3 sources	of
   3 sponsor	pre-roll
   3 sponsored	child
   3 sponsored	posts
   3 sponsored	vlogs.
   3 text	disclosure
   3 that	may
   3 that	their
   3 the	EU
   3 the	European
   3 the	above
   3 the	brands
   3 the	celebrity
   3 the	disclosure
   3 the	effectiveness
   3 the	findings
   3 the	first
   3 the	influencers
   3 the	message
   3 the	one
   3 the	promoted
   3 the	question
   3 the	research
   3 the	source,
   3 the	type
   3 the	unboxing
   3 the	use
   3 the	video
   3 their	advertising
   3 their	behavior
   3 their	children
   3 their	daily
   3 their	fame
   3 their	followers.
   3 their	own
   3 their	parents
   3 their	parents’
   3 their	products
   3 themselves	and
   3 there	are
   3 these	vloggers
   3 they	do
   3 they	endorse,
   3 they	perceive
   3 they	will
   3 to	comply
   3 to	help
   3 to	include
   3 to	influencer
   3 to	protect
   3 to	target
   3 to	them
   3 to	this
   3 trustworthiness	and
   3 unboxing	videos.
   3 under	13
   3 unhealthy	food
   3 use	and
   3 used	in
   3 van	Reijmersdal
   3 videos	and
   3 videos	of
   3 videos	on
   3 videos,	including
   3 watching	YouTube
   3 we	will
   3 when	it
   3 which	can
   3 which	implies
   3 which	increases
   3 will	likely
   3 within	the
   3 young	adolescents
   3 young	audience
   3 young	children’s
   3 2016;	De
   3 2017;	De
   3 2019).	Children
   3 2019).	The
   3 2019).	Therefore,
   3 2019;	Coates
   3 Influence	of
   3 influence	of
   3 influencers	can
   3 influencers	have
   3 influencers’	content
   2 $170	million
   2 &	Marketing
   2 &	Society
   2 (2002).	A
   2 (2017).	The
   2 (2018)	examined
   2 (2018).	The
   2 (2019)	found
   2 (2019).	Children
   2 (2019c).	Advertising
   2 (9–11	years)
   2 (Bandura	et
   2 (Friestad	and
   2 (Ismail,	2018;
   2 (Kraak	and
   2 (Martínez	and
   2 (Naderer	et
   2 (Nicoll	and
   2 (Pew	Research
   2 (Rubin	et
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   2 (e.g.,	Folkvord
   2 (e.g.,	Marsh,
   2 (e.g.,	TikTok
   2 (in	billion
   2 (see	Table
   2 (self-)regulatory	initiatives
   2 *	Abidin
   2 *	Ahn
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   2 +	Society
   2 A.	(1998).
   2 A.	(2019).
   2 A.	J.,
   2 A.,	Halford
   2 Abidin	C.
   2 Acad.	Mark.
   2 According	to
   2 Accordingly,	the
   2 Advert.	19,
   2 Advert.	30,
   2 Advert.	35,
   2 Advert.	37,
   2 Advert.	45,
   2 Advertising	Review
   2 Advertising	literacy
   2 Advertising,	University
   2 Ahn	R.,
   2 Alassani	and
   2 As	an
   2 As	the
   2 Atkinson	et
   2 B.	(2011).
   2 B.,	Matthes
   2 Bandura	A.
   2 Bandura	A.,
   2 Belgium	Find
   2 Belgium	^2Department
   2 Below,	we
   2 Boyland	2019
   2 Bragg	M.
   2 Buijzen	M.,
   2 C.	(2008).
   2 C.	(2018).
   2 C.	A.
   2 C.	G.,
   2 Calvert	S.
   2 Celebrity	and
   2 Chester	Cheetah
   2 Child	Dev.
   2 Child.	Media
   2 Children	look
   2 Children’s	Online
   2 Children’s	bonding
   2 Christiansen	P.,
   2 Christiansen,	and
   2 Coates	A.
   2 Coates,	Hardman,
   2 Code	of
   2 Commission	in
   2 Consum.	16,
   2 Consum.	Behav.
   2 Cyberpsychol.	J.
   2 D.	L.
   2 De	Veirman,
   2 Droog	S.
   2 E.	(2017).
   2 E.	J.
   2 E.,	Hardman
   2 Effects	of
   2 Empirical	Studies
   2 European	food
   2 Evans	N.
   2 Evans	et
   2 Exploring	the
   2 Fair	L.
   2 For	example,
   2 Frontiers	in
   2 Furthermore,	the
   2 Future	Research
   2 Future	research
   2 G.,	Christiansen
   2 Göretz,	2019).
   2 H.	C.
   2 Halford,	Christiansen,
   2 Hardman	C.
   2 Hardman,	Halford,
   2 Health	Commun.
   2 How	an
   2 How	can
   2 However,	research
   2 Hudders	and
   2 I.	(2019).
   2 IL,	United
   2 Illinois	at
   2 Impact	of
   2 Instagram	and
   2 Interact.	Mark.
   2 J.	Child.
   2 J.	Health
   2 John	D.
   2 Kelman	H.
   2 L.	(2018).
   2 L.	(2019).
   2 L.	(2019a).
   2 Lapierre	et
   2 Library	of
   2 Liselot	Hudders
   2 List	of
   2 M.	(2011).
   2 M.	L.,
   2 M.	R.
   2 M.,	Buijzen
   2 Making	sense
   2 Manag.	34,
   2 Mark.	Manag.
   2 Mark.	Sci.
   2 Marketing	Science
   2 Marketing,	Ghent
   2 Marsh,	2016;
   2 Matthes	J.,
   2 Media	+
   2 Media	Soc.
   2 Mimetic	production
   2 Moreover,	these
   2 Naderer	B.,
   2 National	Library
   2 New	York
   2 Nicoll	and
   2 Ohanian,	1991).
   2 One	study
   2 Online	Privacy
   2 Open	in
   2 Opin.	Q.
   2 P.	M.,
   2 P.	S.
   2 P.,	Boyland
   2 Parenting	“YouTube
   2 Pediatr.	Obes.
   2 Power	and
   2 Press.	[Google
   2 Privacy	Protection
   2 Protection	Act
   2 Psychol.	Bull.
   2 Public	Opin.
   2 R.	(2015).
   2 R.	Nelson
   2 R.,	et
   2 Res.	Cyberspace
   2 Research	Center,
   2 Research	Journal
   2 Roberto	C.
   2 S.	H.
   2 S.	L.
   2 S.,	Hudders
   2 S.,	Kim
   2 S.,	Van
   2 Skip	to
   2 Sompel	D.,
   2 Spongebob	Squarepants
   2 Support	Center
   2 T.	(2019).
   2 T.	F.,
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   2 Urbana,	IL,
   2 Urbana–Champaign,	Urbana,
   2 V.,	Panic
   2 Veirman	M.,
   2 World,	for
   2 Wright,	1994;
   2 YouTube	and
   2 YouTube	channels
   2 YouTube	videos
   2 YouTube	vloggers
   2 YouTube.	Available
   2 YouTubers:	how
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   2 advertising	literacy)
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   2 advertising.	In
   2 advertising.	J.
   2 advertising:	the
   2 affect	the
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   2 affects	young
   2 age	and
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   2 al.	(2018)
   2 al.,	1978;
   2 al.,	2004;
   2 al.,	2009).
   2 al.,	2011;
   2 al.,	2012),
   2 al.,	2012).
   2 al.,	2016;
   2 al.,	2017),
   2 al.,	2018)
   2 al.,	2019a)
   2 al.,	2019a,b;
   2 al.,	2019b)
   2 alert	children
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   2 and	embedded
   2 and	engaging
   2 and	entertaining
   2 and	entertainment
   2 and	examine
   2 and	fun
   2 and	is
   2 and	it
   2 and	legal
   2 and	likes
   2 and	likes,
   2 and	negotiate
   2 and	no
   2 and	non-celebrity
   2 and	nutrient-poor
   2 and	on
   2 and	platforms.
   2 and	popularity
   2 and	products
   2 and	products,
   2 and	responses
   2 and	share
   2 and	social
   2 and	sponsor
   2 and	subsequently
   2 and	take
   2 and	text
   2 and	then
   2 and	to
   2 and	tutorials
   2 and	use
   2 and	videos
   2 appreciated	by
   2 are	a
   2 are	also
   2 are	children
   2 are	considered
   2 are	easy
   2 are	even
   2 are	expected
   2 are	found
   2 are	perceived
   2 are	the
   2 are	used
   2 arise	from
   2 articles	that
   2 as	advertising,
   2 as	informational
   2 as	on
   2 as	such,
   2 as	their
   2 as	these
   2 aspire	to
   2 at	Urbana–Champaign,
   2 at	a
   2 attitude	toward
   2 attitudes	toward
   2 attractiveness	of
   2 authentic	and
   2 basis	for
   2 be	particularly
   2 because	they
   2 become	important
   2 been	shown
   2 behavior	is
   2 behavior,	including
   2 believe	that
   2 best	practice
   2 between	9
   2 between	influencers
   2 between-subjects	design,
   2 beverage	advertisements
   2 billion	U.S.
   2 body	of
   2 both	because
   2 both	the
   2 brand	characters
   2 brands	are
   2 brands	in
   2 by	parents
   2 can	also
   2 celebrity	endorsement.
   2 celebrity	endorsements
   2 celebrity	endorsements:
   2 characters	is
   2 check	the
   2 child	as
   2 child	labor
   2 children	(9–11
   2 children	(under
   2 children	construct
   2 children	indeed
   2 children	on
   2 children	spend
   2 children	think
   2 children	through
   2 children	typically
   2 children.	First,
   2 children.	For
   2 children.	In
   2 children.	Int.
   2 children.	J.
   2 children’s	attention
   2 children’s	attitudes
   2 children’s	consumer
   2 children’s	immediate
   2 children’s	liking
   2 children’s	processing
   2 children’s	susceptibility
   2 co-construction	of
   2 commercial	content
   2 commercial	messages
   2 commercial	messages.
   2 commercial	nature
   2 conclude,	both
   2 conclusion	was
   2 conducted	a
   2 considered	responsible
   2 construct	and
   2 consumer	perspective
   2 consumers	develop
   2 consumers	identify
   2 consumers’	attitudes
   2 consumption	decisions
   2 content	these
   2 context	of
   2 contribute	to
   2 control	over
   2 could	render
   2 create	and
   2 created	by
   2 credibility	of
   2 criteria	were
   2 critically	cope
   2 deal	with
   2 decisions	of
   2 defined	as
   2 depending	on
   2 despite	the
   2 despite	their
   2 develop	a
   2 development	and
   2 did	not
   2 different	content
   2 different	kinds
   2 different	strategies
   2 different	types
   2 difficulties	recognizing
   2 difficulties	to
   2 disclose	the
   2 disclosing	sponsored
   2 disclosure	(present
   2 disclosure	alerts
   2 disclosure	increased
   2 disclosure	indeed
   2 disclosure	may
   2 disclosure	to
   2 disclosure	was
   2 disclosures	of
   2 distinction	can
   2 distribution	or
   2 does	not
   2 dollars).	Available
   2 draft	of
   2 due	to
   2 easy	to
   2 effect	size.
   2 effects	and
   2 effects	in
   2 eight	included
   2 encounter	influencer
   2 endorse	their
   2 endorsers	may
   2 endorsers	were
   2 energy-dense	and
   2 entertaining	content
   2 evaluation	of
   2 examine	how
   2 expected	to
   2 experimental	studies
   2 fact	that
   2 fake	YouTube
   2 fame	and
   2 favorite	influencers,
   2 findings	of
   2 first	draft
   2 focus	group
   2 followers	on
   2 followers	or
   2 food	brands
   2 food	intake:
   2 for	brands
   2 for	example,
   2 for	interpretation
   2 for	persuasion
   2 for	their
   2 form	and
   2 found	to
   2 free	products
   2 frequently	used
   2 fully	developed
   2 fun	and
   2 function	of
   2 given	the
   2 guidelines	for
   2 guidelines	to
   2 hand,	when
   2 has	a
   2 has	mainly
   2 have	become
   2 have	no
   2 have	shown
   2 having	a
   2 he/she	would
   2 highly	credible
   2 how	Swedish
   2 how	an
   2 how	do
   2 how	influencer
   2 how	social
   2 how	the
   2 how	these
   2 how	to
   2 hypothesis	in
   2 identification	with
   2 if	they
   2 imitation	of
   2 implications	of
   2 important	for
   2 in	Advertising
   2 in	Annual
   2 in	Psychology
   2 in	The
   2 in	YouTube
   2 in	advertising:
   2 in	celebrity
   2 in	different
   2 in	food
   2 in	highly
   2 in	vlogs.
   2 in	vlogs:
   2 included	articles.
   2 including	their
   2 increased	children’s
   2 increased	the
   2 increases	the
   2 indeed	helps
   2 insight	into
   2 instance,	a
   2 intake:	a
   2 intent	of
   2 interact	with
   2 interpretation	and
   2 intervention	through
   2 into	account
   2 is	also
   2 is	an
   2 is	important
   2 is	likely
   2 is	lowered
   2 is	still
   2 it	to
   2 known	about
   2 known	to
   2 large	audience
   2 laws	and
   2 lead	to
   2 learning	and
   2 learning,	which
   2 levels	of
   2 license	a
   2 licensed	merchandise
   2 light	on
   2 like	and
   2 like	the
   2 likeable	and
   2 literacy	in
   2 literacy	is
   2 literacy	training
   2 lowered	as
   2 macro	influencers
   2 made	between
   2 mainly	focused
   2 making	them
   2 managed	to
   2 marketing	(De
   2 marketing	affects
   2 marketing	can
   2 marketing	communication
   2 marketing	has
   2 marketing	on
   2 marketing	targeted
   2 marketing,	and
   2 marketing.	Pediatrics
   2 marketing.	The
   2 may	also
   2 may	help
   2 may	lead
   2 may	not
   2 meaning	transfer
   2 media	content,
   2 media	influencers,
   2 media	influencers:
   2 media	influencers’
   2 media	use
   2 mention	that
   2 merchandise	products
   2 met	the
   2 million	viewers
   2 mock-Instagram	profiles
   2 modeling	or
   2 most	popular
   2 mouth	in
   2 natives”:	the
   2 negotiate	the
   2 network	sites:
   2 no	commercial
   2 not	to
   2 of	13
   2 of	25
   2 of	Advertising,
   2 of	Children
   2 of	Empirical
   2 of	Federal
   2 of	Illinois
   2 of	Influencer
   2 of	Marketing,
   2 of	Medicine
   2 of	YouTubers:
   2 of	advertising.
   2 of	brands
   2 of	cartoon
   2 of	cereal
   2 of	consumer
   2 of	eWOM
   2 of	editorial
   2 of	effect
   2 of	fake
   2 of	healthy
   2 of	licensed
   2 of	marketing
   2 of	native
   2 of	opinion
   2 of	other
   2 of	parental
   2 of	peer
   2 of	pre-roll
   2 of	prior
   2 of	product
   2 of	research
   2 of	source
   2 of	sources
   2 of	time
   2 of	two
   2 of	word-of-mouth
   2 on	(unhealthy)
   2 on	YouTube,
   2 on	a
   2 on	brand
   2 on	children.
   2 on	consumers’
   2 on	food
   2 on	one
   2 on	parental
   2 on	this
   2 on	which
   2 one	who
   2 opinion	change.
   2 or	a
   2 or	financial
   2 or	more
   2 or	reproduction
   2 or	social
   2 order	to
   2 other	influencers
   2 overview	of
   2 ownership	of
   2 paired	with
   2 parasocial	interaction
   2 parasocial	relationships
   2 parental	responses
   2 parents	may
   2 parents	of
   2 particularly	effective
   2 peer	modeling
   2 perceive	their
   2 perception	of
   2 personal	information
   2 persuasion	(Hudders
   2 persuasion	tactics
   2 physical	appearance
   2 platforms	(e.g.,
   2 platforms	and
   2 plays	a
   2 plethora	of
   2 popular	among
   2 positive	effect
   2 positive	effects
   2 positively	affect
   2 post	or
   2 power	of
   2 practices	as
   2 pre-roll	ad
   2 preference	for
   2 processing	of
   2 product	endorsements
   2 product	placements
   2 production	in
   2 products	(e.g.,
   2 products	in
   2 products	or
   2 products	they
   2 products	to
   2 promoted	snack
   2 proper	disclosure
   2 protection	of
   2 provide	insights
   2 psychology.	eds.
   2 purchase	intentions.
   2 question	may
   2 questions	concerning
   2 randomized	trial
   2 reach	of
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   2 regarded	as
   2 regulations	on
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   2 research	agenda
   2 research	could
   2 result	in
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   2 sense	of
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   2 show	that
   2 show	the
   2 showed	that
   2 similar	to
   2 situational	advertising
   2 skills	related
   2 social	learning,
   2 social	media.
   2 some	are
   2 some	of
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   2 source	as
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   2 sources	are
   2 sources	used
   2 spend	on
   2 sponsor	text
   2 sponsored	content,
   2 sponsored	content.
   2 sponsored	vlogging
   2 sponsored	vlogs
   2 sponsored	vlogs:
   2 sports	celebrity
   2 strategies	they
   2 strategies	used
   2 studies	have
   2 studies	yet
   2 subconscious	persuasion
   2 subsequently	on
   2 such,	in
   2 suggests	that
   2 takes	a
   2 target	audience
   2 target	group
   2 targeted	at
   2 targeting	children
   2 teenage	influencers
   2 teenagers	with
   2 tend	to
   2 tended	to
   2 text	disclosures
   2 than	19
   2 that	a
   2 that	advertisements
   2 that	are
   2 that	influencer
   2 that	specifically
   2 that	this
   2 the	Federal
   2 the	Tiger
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   2 the	age
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   2 the	audience
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   2 the	brand.
   2 the	brand’s
   2 the	case
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   2 the	interactions
   2 the	likelihood
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   2 the	majority
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   2 the	most
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   2 the	persuasive
   2 the	popularity
   2 the	post
   2 the	power
   2 the	presence
   2 the	product
   2 the	proper
   2 the	protection
   2 the	public
   2 the	rise
   2 the	role
   2 the	sponsor.
   2 the	studies
   2 the	time
   2 the	usefulness
   2 the	videos
   2 the	vlogs
   2 the	world.
   2 their	attitudes
   2 their	attitudes,
   2 their	consumption
   2 their	marketing
   2 their	online
   2 their	perceived
   2 their	role
   2 their	target
   2 their	videos
   2 them	into
   2 them	recognize
   2 themselves	as
   2 there	is
   2 these	characters
   2 these	children
   2 these	different
   2 these	placements
   2 they	endorse
   2 they	engage
   2 they	examined
   2 they	met
   2 think	about
   2 this	paper
   2 those	on
   2 three	studies
   2 through	influencer
   2 through	the
   2 time	and
   2 time	to
   2 to	advertising
   2 to	alert
   2 to	an
   2 to	and
   2 to	believe
   2 to	cope
   2 to	embedded
   2 to	engage
   2 to	formulate
   2 to	in
   2 to	increase
   2 to	influencers
   2 to	pay
   2 to	peer
   2 to	popular
   2 to	promote
   2 to	these
   2 to	young
   2 today	there
   2 today’s	most
   2 toward	their
   2 toys	and
   2 traditional	celebrities,
   2 try	to
   2 two	studies
   2 unboxing	video
   2 unclear	to
   2 under	age
   2 under	the
   2 understand	the
   2 use,	distribution
   2 used	by
   2 usefulness	of
   2 using	different
   2 van	Noort
   2 video	and
   2 videos	by
   2 videos:	co-construction
   2 vloggers	and
   2 vloggers	are
   2 vlogs:	an
   2 vlogs:	the
   2 was	compensated
   2 was	that
   2 ways	to
   2 were	exposed
   2 were	informed
   2 what	is
   2 when	consumers
   2 when	using
   2 which	are
   2 while	YouTube
   2 who	may
   2 willing	to
   2 with	advertising.
   2 with	celebrity
   2 with	or
   2 with	other
   2 with	social
   2 with	sponsored
   2 with	them
   2 with	this
   2 with	whom
   2 would	not
   2 wrote	the
   2 years	of
   2 years)	were
   2 yet	focused
   2 young	child
   2 “YouTube	natives”:
   2 “protective”	advertising
   2 Nansen,	2018).
   2 9	and
   2 12	as
   2 12	in
   2 12	years
   2 13	to
   2 19	million
   2 2012),	which
   2 2016;	Folkvord
   2 2017).	The
   2 2017).	This
   2 2018),	which
   2 2018).	Moreover,
   2 2018).	YouTube
   2 2018;	Alassani
   2 2019).	Moreover,
   2 2019).	Social
   2 2019).	To
   2 2019;	Schouten
   2 2019a,b;	De
   2 influence	in
   2 influencer	content
   2 influencer	videos
   2 influencer	was
   2 influencers	affect
   2 influencers	for
   2 influencers	may
   2 influencers	often
   2 influencers	post
   2 influencers	themselves
   2 influencers,	which
   2 influencers.	In
   2 influencers’	videos
   2 informational	vlog
   2 informational	vlog.
   2 informational	vlogs
   2 informed	about
   1 #OOTD	advertorial
   1 #alternate	alternate
   1 #sponsored)	could
   1 $22	million
   1 $3.4	Billion
   1 &	Media
   1 &	Social
   1 &	facts.
   1 (#ad,	#sponsored)
   1 (1)	influencers
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   1 (1,000–100,000	followers).
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   1 (2018).	Highest-Paid
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   1 (2019)	conducted
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   1 (2019a).	How
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   1 ).	[PubMed]
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   1 Author	information
   1 Authors	Year
   1 B.	(1994).
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   1 B.	D.
   1 B.	D.,
   1 B.	J.
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   1 Bohnet-Joschko,	2019;
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   1 Both	trustworthiness
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   1 Boyd	and
   1 Boyland	E.,
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   1 Brand	M.
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   1 Buchanan	M.
   1 Buchanan,	2005).
   1 Buijzen	M.
   1 Bull.	117,
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   1 Butterworth-Heinemann.	[Google
   1 C.	(1961).
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   1 Different	than,
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   1 E%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf	^4https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorse
   1 E.	(2002).
   1 E.	(2003).
   1 E.	(2015).
   1 E.	(2018).
   1 E.	(2019).
   1 E.	(New
   1 E.	A.
   1 E.	J.,
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   1 E.	T.,
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   1 EASA,	2018).
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   1 EU	pledge.
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   1 Eadie	D.,
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   1 Electron.	Commer.
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   1 Elgar;	).
   1 Elizee	J.,
   1 Ellison	N.
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   1 Folkvord	F.,
   1 Folkvord,	Bevelander,
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   1 Front	Psychol
   1 Front	Psychol.
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   1 G.	(1989).
   1 G.	(2013).
   1 G.	(2018).
   1 G.	H.,
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   1 Gannon	V.,
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   1 Gardner	L.,
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   1 Gen.	Psychol.
   1 Gend.	Educ.
   1 Gensler	S.,
   1 Gilbert	D.
   1 Given	that
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   1 H.	(1953).
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   1 H.	(2009).
   1 H.	(2012).
   1 H.	(2019).
   1 H.	D.
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   1 Harris	J.
   1 Harrold	J.
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   1 Health	19:1054.
   1 Health	47,
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   1 Henderson,	2005;
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   1 Hermans	R.
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   1 Hoeke	S.
   1 Hoffner	C.
   1 Hoffner	C.,
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   1 Holmes	G.,
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   1 Homer,	1985;
   1 Horton	D.,
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   1 Hudders	Michelle
   1 Hudders	^1Department
   1 Hudders,^1,^2	and
   1 Hum.	Commun.
   1 Huston	A.
   1 Hutchinson	J.
   1 I	want
   1 I.	(2016).
   1 I.	L.,
   1 I.,	Cauberghe
   1 I.,	Janis
   1 I.,	Story
   1 ICE%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf	(Accessed
   1 Identification	as
   1 Illinois	Institute
   1 Implications	A
   1 Importantly,	crucial
   1 In	U.S.
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   1 In	fact,
   1 In	line
   1 In	order
   1 In	short,
   1 In	their
   1 Incredibles,	My
   1 Indeed,	as
   1 Indeed,	gaining
   1 Indeed,	while
   1 Insights	Into
   1 Insights	in
   1 Instagram	about
   1 Instagram	account
   1 Instagram	channel
   1 Instagram	have
   1 Instagram	influencers:
   1 Instagram)	and
   1 Instagram),	the
   1 Instagram,	TikTok,
   1 Instagram,	and
   1 Instagram,	videos
   1 Instagram.	Media
   1 Instagram”	in
   1 Institute	of
   1 Institutes	of
   1 Int.	Aus.
   1 Int.	Rev.
   1 Interact.	Advert.
   1 Interactive	Marketing
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   1 Interest	The
   1 International	conference
   1 Internet”	(Electronic
   1 Interviews	with
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   1 Into	the
   1 Introduction	Today,
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   1 Is	Influencer
   1 Is	It
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   1 Ismail,	2018)
   1 It	Perceived
   1 It	Target
   1 J.	(1985).
   1 J.	(2007).
   1 J.	(2017).
   1 J.	(2019a).
   1 J.	(2019b).
   1 J.	(Blackwell-Wiley:
   1 J.	A.,
   1 J.	Abnorm.
   1 J.	Advert..
   1 J.	Appl.
   1 J.	Broadcast.
   1 J.	Bus.
   1 J.	C.,
   1 J.	Comput.-Mediat.
   1 J.	Consumer
   1 J.	Electron.
   1 J.	Hosp.
   1 J.	Inf.
   1 J.	L.,
   1 J.	P.
   1 J.	Paediatr.
   1 J.	Pediatr.
   1 J.	Psychosoc.
   1 J.	Psychosocial
   1 J.	Retail.
   1 J.	U.
   1 J.	W.
   1 J.	W.,
   1 J.,	Dighe
   1 J.,	Gong
   1 J.,	Hoeke
   1 J.,	Hoy
   1 J.,	Lucas-Thompson
   1 J.,	Matthes
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   1 J.,	Percy
   1 J.,	Sherrell
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   1 J.,	Zeller
   1 Jain	V.,
   1 Jain	et
   1 Jake	Paul,
   1 Janis	I.
   1 Jans,	Cauberghe,
   1 Janssen	L.,
   1 January	2020.
   1 JavaScript	to
   1 Journal	List
   1 Journal	Nicoll
   1 Journal	list
   1 K.	(2005).
   1 K.	(2007).
   1 K.	(2016).
   1 K.	(2017).
   1 K.	(2018).
   1 K.	(2019b).
   1 K.	Balasubramanian,
   1 K.	D.
   1 K.	E.,
   1 K.,	Bohnet-Joschko
   1 K.,	Bolls
   1 K.,	Donovan
   1 K.,	Zarouali
   1 K209119N).	^1https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w
   1 Kahle	L.,
   1 Kamins,	1989;
   1 Kashefpakdel	E.
   1 Kazdin	A.
   1 Kelley	H.
   1 Kelly	B.
   1 Kelly	B.,
   1 Keywords:	social
   1 Khamis	S.,
   1 Kid	influencers
   1 Kids	(e.g.,
   1 Kids	allow
   1 Kids	undergo
   1 Kids,	YouTube’s
   1 Kids.	Available
   1 Kim	A.
   1 Kim	Y.
   1 Kim,	2011).
   1 King	L.,
   1 Kingdom:	Edward
   1 Kip	M.
   1 Kip,	2014;
   1 Knoll	J.
   1 Knoll	J.,
   1 Knoll	and
   1 Knoll,	2016).
   1 Knowledge	on
   1 Knoxville,	United
   1 Kraak	V.
   1 Kraak	and
   1 Krohn	M.,
   1 L.	(1966).
   1 L.	(1993).
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   1 L.	(2017).
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   1 L.	M.,
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   1 L.,	Dholakia
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   1 L.,	Kelley
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   1 L.,	Perry
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   1 L.,	Verspaget
   1 L.,	Vol.
   1 L.,	Welling
   1 L.,	Wilson
   1 L.,	van
   1 LH	and
   1 LH	developed
   1 Labor	Laws
   1 Laczniak,	Iowa
   1 Lagomarsino	M.,
   1 Lagomarsino	and
   1 Lanza-Kaduce	L.,
   1 Lapierre	M.
   1 Lasswell	H.
   1 Laswell	emphasized
   1 Laws	and
   1 Lee	J.
   1 Lee	and
   1 Leeflang	P.
   1 Legos,	whereas
   1 Letters	Marketing
   1 Lewis	R.,
   1 License	(CC
   1 License	information
   1 Licensed	Characters
   1 Linebarger	D.
   1 Liselot	Hudders,^1,^2
   1 List	*
   1 Little	Pony,
   1 Liu	W.,
   1 Lloyd	B.
   1 Logo	*
   1 Logo	of
   1 London:	Education
   1 Loneliness,	parasocial
   1 Lou	C.,
   1 Lou	and
   1 Lucas-Thompson	R.
   1 Luo	C.,
   1 Lyons	B.,
   1 M.	(1979).
   1 M.	(2005).
   1 M.	(2012).
   1 M.	(2015).
   1 M.	(2018).
   1 M.	(2019).
   1 M.	D.
   1 M.	G.,
   1 M.	J.
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   1 M.	L.
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   1 MN	extensively
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   1 Malone	P.
   1 Malone,	1995;
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   1 Mariea	G.
   1 Mark.	26,
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   1 Mark.	51,
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   1 Marketing	An
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   1 Markiplier,	Jake
   1 Marsh	(2016)
   1 Marsh	2016
   1 Marsh	J.
   1 Martínez	C.,
   1 Mass	communication
   1 Matthes	J.
   1 Matthes,	2017
   1 McClure	Twins,
   1 McCracken	G.
   1 McCracken,	1989;
   1 McDonald	(McDonalds),
   1 McDonalds	licensed
   1 McGuire	(1985),
   1 McGuire	W.
   1 McNeal	J.
   1 McNeal,	2007;
   1 Me	Sparkle
   1 Med.	165,
   1 Media	&
   1 Media	13,
   1 Media	40,
   1 Media	9,
   1 Media	Cult.
   1 Media	Folkvord,
   1 Media	Int.
   1 Media	Open
   1 Media	Psychol.
   1 Media	SA
   1 Media	Society
   1 Media,	Culture
   1 Medicine	8600
   1 Medicine	National
   1 Menlove	F.
   1 Metzger	M.
   1 Metzger,	2007).
   1 Miller	A.
   1 Min	S.
   1 Min,	2019).
   1 Minor	Audiences
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   1 N.	(2004).
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   1 N.	Laczniak,
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   1 Ofcom,	2019).
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   1 Olsson,	2019),
   1 Olsson,	2019;
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   1 O’Sullivan,	2003).
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   1 P.	M.
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   1 Pediatrics	Coates,
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   1 R.	A.
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   1 Schumann,	2004;
   1 Schwartz	M.
   1 Schwartz,	2014).
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   1 Stoneman	Z.
   1 Stoneman,	1981).
   1 Story	M.
   1 Story,	2015
   1 Story,	2015).
   1 Story,	2015;
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   1 Stud.	27,
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   1 This	resulted
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   1 This	work
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   1 Thus,	the
   1 Thus,	these
   1 Tiger	(Kellogg’s
   1 Tiger	and
   1 TikTok	or
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   1 Times;	Available
   1 Title	16:
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   1 Transmission	of
   1 Trustworthiness	refers
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   1 Twitter	*
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   1 Twitter	followers,
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   1 U.S.	consumers
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   1 US	(FTC),
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   1 US	homes.
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   1 US:	Yale
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   1 UT:	Association
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   1 Unit	(2017).
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   1 United	States.
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   1 Uzunoglu	E.,
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   1 ^1https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w	^2https://eu-pledge.eu/
   1 ^2https://eu-pledge.eu/	^3https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACTIC
   1 ^3https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACTIC	E%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf
   1 ^4https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorse	ment-guides-what-people-are-asking
   1 ^5https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-pr	oceedings/childrens-online-privacy-protection-rule
   1 ____________________	(BUTTON)
   1 __________________________________________________________________	Articles
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   1 and	teenagers
   1 and	teen’s
   1 and	testing
   1 and	therefore
   1 and	they
   1 and	three
   1 and	through
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   1 and	trustworthy?
   1 and	truthful
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   1 and	unfollowing
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   1 and	van
   1 and	what
   1 and	where
   1 and	whether
   1 and	why
   1 and	why:
   1 and	wordings
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   1 and	younger
   1 and	‘villains’
   1 and,	as
   1 and,	consequently,
   1 and/	or
   1 and/or	criticism
   1 and/or	disclosure
   1 andthe	recipient.
   1 animated	spokes-characters
   1 another	way
   1 answer	the
   1 anthropomorphized	or
   1 anti-smoking	messages.
   1 any	commercial
   1 any	ethical
   1 any	persuasive
   1 any	relevant
   1 any	specific
   1 any	sponsorship,
   1 anything	about
   1 appeal	to
   1 appealing	self-generated
   1 appear	as
   1 appear	between
   1 appear	in
   1 appear	to
   1 appear	within
   1 appearance	and
   1 appearance	of
   1 appearance	or
   1 appearing	in
   1 appears	to
   1 applicable	in
   1 applicable	laws
   1 applicable	laws”
   1 apply	for
   1 apply	to
   1 apply.	CBS
   1 applying	the
   1 appraisal	and/or
   1 approach	have
   1 approach	is
   1 approach	on
   1 approach:	the
   1 approachable,	due
   1 approaches	can
   1 approaching	social
   1 appropriate	influencers
   1 appropriately	disclose
   1 appropriateness	of
   1 approval	is
   1 approval	of
   1 approved	the
   1 approximately	21.6
   1 apps,	children
   1 are	Tony
   1 are	able
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   1 are	adults,
   1 are	affected
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   1 are	asking.
   1 are	attractive
   1 are	audiences
   1 are	available
   1 are	aware
   1 are	believed
   1 are	cartoons
   1 are	clear
   1 are	consuming
   1 are	credited
   1 are	currently
   1 are	discussed.
   1 are	effective
   1 are	embedded
   1 are	exposed
   1 are	extra
   1 are	fun
   1 are	generalizable
   1 are	hesitant
   1 are	in
   1 are	increasingly
   1 are	integrated
   1 are	known
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   1 are	lacking.
   1 are	less
   1 are	made.
   1 are	mainly
   1 are	marked
   1 are	more
   1 are	mostly
   1 are	multiple
   1 are	neglected.
   1 are	not
   1 are	now
   1 are	nowadays
   1 are	numerous.
   1 are	paired
   1 are	persuasive.
   1 are	playing
   1 are	popular
   1 are	protected
   1 are	provided
   1 are	referred
   1 are	responsible
   1 are	several
   1 are	still
   1 are	typically
   1 are	underexplored.
   1 are	viewing
   1 are	willing
   1 are	with
   1 are	“fictional”
   1 areas	for
   1 arise	whether
   1 arise.	For
   1 arise.	Moreover,
   1 arises	(De
   1 arises	to
   1 around	her
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   1 arousal	and
   1 arouse,	and
   1 article	(Evans
   1 article	and
   1 article	distributed
   1 article	has
   1 article	was
   1 article	with
   1 article.	All
   1 article.	Conflict
   1 articles	below
   1 articles	examining
   1 articles	focus
   1 articles	in
   1 articles	published
   1 articles	take
   1 articles	were
   1 articles,	(2)
   1 articles.	Authors
   1 articles.	Given
   1 articles.	The
   1 articles”	of
   1 artificially	inflate
   1 as	Child
   1 as	Credible
   1 as	Hasbro
   1 as	Hidden
   1 as	Relatable
   1 as	Ryan
   1 as	affection
   1 as	agencies
   1 as	authentic
   1 as	children
   1 as	commercial
   1 as	consumers:
   1 as	cyberflâneur
   1 as	cyberflâneur.
   1 as	endorsers,
   1 as	endorsers.
   1 as	future
   1 as	happy,
   1 as	important
   1 as	influencers
   1 as	influencers’
   1 as	introduced
   1 as	likeable,
   1 as	micro-influencers
   1 as	mommy
   1 as	negative
   1 as	of
   1 as	official
   1 as	opinion
   1 as	parasocial
   1 as	parents
   1 as	peer
   1 as	peers,
   1 as	perceived
   1 as	role
   1 as	role-models
   1 as	seamless
   1 as	sender
   1 as	social
   1 as	sources
   1 as	stimulus
   1 as	unboxing
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   1 as	vloggers
   1 as	“A
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   1 ask	these
   1 ask	users
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   1 asking.	Available
   1 aspect	to
   1 aspirations	of
   1 assembled)	toy
   1 assessed	the
   1 assessed.	To
   1 asset	for
   1 assignment	on
   1 associations	attached
   1 associations	people
   1 assume	legal
   1 assuming	the
   1 at	an
   1 at	children.
   1 at	protecting
   1 at	the
   1 at	twenty-five
   1 at:	http://adanewmedia.org/2015/11/issue8-abidin/
   1 at:	https://asrcreviews.org/caru-examines-youtube-channel-ryan-toys-rev
   1 at:	https://cbsn.ws/2ZhQ8sf
   1 at:	https://eu-pledge.eu/about-the-eu-pledge/
   1 at:	https://support.google.com/youtube/answer/154235?hl=en
   1 at:	https://support.google.com/youtube/answer/6168681?hl=en
   1 at:	https://www.cbsnews.com/news/ftc-fines-google-170-million-for-viola
   1 at:	https://www.cmswire.com/digital-marketing/social-media-influencers-
   1 at:	https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACT
   1 at:	https://www.ecfr.gov/cgi-bin/text-idx?SID=4939e77c77a1a1a08c1cbf905
   1 at:	https://www.educationandemployers.org/wp-content/uploads/2018/01/Dr
   1 at:	https://www.facebook.com/policies/brandedcontent/
   1 at:	https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-pai
   1 at:	https://www.ftc.gov/news-events/blogs/business-blog/2019/06/ftc-fda
   1 at:	https://www.ftc.gov/news-events/blogs/business-blog/2019/10/great-a
   1 at:	https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endor
   1 at:	https://www.nytimes.com/2019/09/04/business/media/ryan-toysreview-y
   1 at:	https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/Childre
   1 at:	https://www.pewinternet.org/2018/11/07/many-turn-to-youtube-for-chi
   1 at:	https://www.statista.com/statistics/1034219/consumer-spending-on-ki
   1 at:	https://www.statista.com/statistics/277758/most-popular-youtube-cha
   1 at:	https://www.statista.com/statistics/750865/kids-advertising-spendin
   1 at:	https://www.statista.com/topics/3980/children-and-media-in-the-us/
   1 at:	https://www.theguardian.com/media/2019/apr/24/its-not-play-if-youre
   1 at:	https://www.tubefilter.com/2018/10/09/youtube-3-billion-us-ad-reven
   1 at:	https://youtube.googleblog.com/2019/09/an-update-on-kids.html
   1 athletes	who
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   1 attention	(Ogle
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   1 attitude	change”
   1 attitude.	Int.
   1 attitudes	about
   1 attitudes	of
   1 attitudes	report
   1 attitudes	towards
   1 attitudes,	and
   1 attitudes,	beliefs,
   1 attitudes,	preferences,
   1 attract	minors’
   1 attracted	young
   1 attractive	and
   1 attractive	and,
   1 attractive	for
   1 attractive	peer
   1 attractiveness	is
   1 attractiveness	on
   1 attributes,	and
   1 attributes.	Media
   1 audience	(see
   1 audience	best.
   1 audience	can
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   1 audience.	Recently,
   1 audiences	(1,000,000–1
   1 audiences	also
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   1 authentic	manner
   1 authentic	way.
   1 authentic-looking	brand-related
   1 authenticity	(i.e.,
   1 authenticity	by
   1 authenticity.	As
   1 authenticity:	the
   1 author(s)	and
   1 authority	to
   1 authors	declare
   1 authors	have
   1 available	on
   1 avatar	customizability
   1 avatars	(Bailey
   1 avoid	irritation
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   1 awing-the-Future-FINAL-REPORT.pdf	[Google
   1 base.	Although
   1 be	a
   1 be	able
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   1 be	attractive
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   1 be	construed
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   1 be	exuded
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   1 be	happier
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   1 be	important
   1 be	in
   1 be	included
   1 be	influenced
   1 be	integrated
   1 be	interesting
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   1 be	only
   1 be	ordinary
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   1 be	promising
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   1 be	valuable,
   1 be	valuable.
   1 be	very
   1 be	watching
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   1 be	“ordinary”
   1 bears	financial
   1 beauty	(e.g.,
   1 beauty	may
   1 beauty…),	or
   1 became	a
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   1 become	an
   1 become	influencers
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   1 been	cited
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   1 been	included
   1 been	made,
   1 been	set
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   1 been	widely
   1 before	the
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   1 behavior	(Naderer
   1 behavior	accordingly
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   1 behavior	patterns
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   1 behavior,	they
   1 behavior,	while
   1 behavior.	Psychol.
   1 behavior.	Second,
   1 behavior:	a
   1 behavioral	change.
   1 behaviors	(Kelman,
   1 behaviors	(e.g.,
   1 behaviors	and
   1 behaviors	has
   1 behaviors	on
   1 behaviors,	for
   1 behaviors,	including
   1 being	known
   1 being	loyal
   1 being	primary
   1 being	recognizable
   1 being	rewarded,
   1 being	truthful
   1 beliefs,	and
   1 beliefs,	attitudes,
   1 beliefs,	including
   1 believability,	and
   1 believe	they
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   1 believed	to
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   1 between	celebrity
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   1 between	different
   1 between	influencers.
   1 between	non-sponsored
   1 between	sponsored
   1 between-subjects	design
   1 beverage	marketing.
   1 beverage	products.
   1 beverages	(De
   1 beverages	(e.g.,
   1 beverages)	and
   1 beyond	the
   1 beyond	what
   1 bias	is
   1 bias,	people
   1 bias.	Psychol.
   1 big	money
   1 billion	dollars
   1 blend	with
   1 blog*	OR
   1 blogger	engagement.
   1 bloggers	and
   1 blogs,	which
   1 blur	the
   1 blurring	any
   1 blurring	lines
   1 bodies	(e.g.,
   1 body	showed
   1 bogus	influencer
   1 books,	toys,
   1 borders	and
   1 both	child
   1 both	children’s
   1 both	claiming
   1 both	in
   1 both	on
   1 both	studies
   1 both	through
   1 bots	and
   1 bought	fake
   1 boundaries	between
   1 box	in
   1 box	“Help
   1 boy	reviewing
   1 brand	(Gilbert
   1 brand	(Phelps
   1 brand	(control
   1 brand	(e.g.,
   1 brand	arises
   1 brand	attitude.
   1 brand	fan
   1 brand	icons,
   1 brand	image
   1 brand	in
   1 brand	integrations
   1 brand	loyalists
   1 brand	mascots,
   1 brand	of
   1 brand	or
   1 brand	perceptions
   1 brand	perceptions,
   1 brand	placement
   1 brand	placements.
   1 brand	posts
   1 brand	preferences.
   1 brand	with
   1 brand,	and
   1 brand,	he/she
   1 brand,	which
   1 brand-initiated	endorsements
   1 brand-originated	marketing
   1 brand-related	content,
   1 brand-usage	behavior,
   1 brand.	Moreover,
   1 brand.	This
   1 branded	products
   1 branded	products.
   1 branded	themselves
   1 branded	toys
   1 branded	vlogs
   1 branded	vlogs.
   1 branding	strategies
   1 branding	strategies.
   1 brands	agreed
   1 brands	aim
   1 brands	appear
   1 brands	as
   1 brands	ask
   1 brands	displayed
   1 brands	featured
   1 brands	featured.
   1 brands	feel
   1 brands	on
   1 brands	such
   1 brands	those
   1 brands	to
   1 brands	with
   1 brands,	influencer
   1 brands’	perspectives
   1 brand’s	message
   1 brand’s	visibility
   1 breakfast	cereal),
   1 briefly	discuss
   1 briefly	summarize
   1 bring	enforcement
   1 build	awareness
   1 build	very
   1 building	a
   1 built	their
   1 burden	and
   1 business	impact
   1 business	partner
   1 but	at
   1 but	has
   1 buy	and
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   1 buyers	to
   1 buying	decisions,
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   1 by	Marijke
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   1 by	teaching
   1 by	themselves
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   1 by	two
   1 by,	and/
   1 by:	Mariea
   1 by:	Russell
   1 called	celebrity
   1 called	influencer
   1 campaigns	do
   1 campaigns	in
   1 campaigns	on
   1 campaigns.	This
   1 can	affect
   1 can	differentially
   1 can	help
   1 can	now
   1 can	parents
   1 can	reduce
   1 can	still
   1 can	we
   1 career	aspirations
   1 carrot?	The
   1 cars	and
   1 cartoon-like	figures
   1 cartoons	the
   1 case	in
   1 case	of
   1 cases	challenge
   1 caution	is
   1 celebrities	and
   1 celebrities	as
   1 celebrities	endorse
   1 celebrities	gained
   1 celebrities	talk,
   1 celebrities	to
   1 celebrities	will
   1 celebrities,	influencers
   1 celebrities,	who
   1 celebrity	(Kamins
   1 celebrity	Journal
   1 celebrity	advertising:
   1 celebrity	can
   1 celebrity	effects.
   1 celebrity	endorsement
   1 celebrity	endorsement,
   1 celebrity	endorser
   1 celebrity	endorser.
   1 celebrity	endorser:
   1 celebrity	endorser?
   1 celebrity	endorsers
   1 celebrity	information.
   1 celebrity	research
   1 celebrity	spokes-character]
   1 celebrity	spokespersons’
   1 celebrity-status,	influencers
   1 celebrity.	J.
   1 celebrity?	Young
   1 central	issues
   1 cereal	he
   1 cereal	taste.
   1 cereal),	Chester
   1 certain	celebrity
   1 challenge	bogus
   1 challenges	and
   1 change	much
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   1 change,	scholars
   1 change.	New
   1 change.	Psychol.
   1 change.	Public
   1 change”	in
   1 change’:	content
   1 channel	[e.g.,
   1 channel	accused
   1 channel	for
   1 channel	found
   1 channel	‘Ryan
   1 channel),	which
   1 channel,	shows
   1 channels	as
   1 channels	in
   1 channels	including
   1 channels	on
   1 channels	try
   1 channels,	which
   1 character	attributes.
   1 character	from
   1 character	or
   1 character	product
   1 characteristics	and
   1 characteristics	including
   1 characteristics	of
   1 characters	(N
   1 characters	(de
   1 characters	(e.g.,
   1 characters	appeal
   1 characters	can
   1 characters	do
   1 characters	draws
   1 characters	for
   1 characters	hold
   1 characters	in
   1 characters	may
   1 characters	over
   1 characters	positively
   1 characters	that
   1 characters	to
   1 characters,	also
   1 characters,	brands
   1 characters,	making
   1 characters,	real-life
   1 characters:	the
   1 characters;	Atkinson
   1 characters’	fame
   1 character–product	congruence
   1 check	regulations
   1 check-in,	like
   1 checked	the
   1 child	Influencers.
   1 child	actors,
   1 child	consumer
   1 child	engages
   1 child	influencers).
   1 child	influencers’
   1 child	likes
   1 child	took
   1 child	unboxers
   1 child	vlogger
   1 child	vloggers
   1 child-directed	content
   1 child-friendly	platform,
   1 child-influencer	channels
   1 child-inspired	advertising
   1 child-targeted	endorsement
   1 child-targeted	sites
   1 childhood	(Hoffner,
   1 childhood,	children
   1 childhood.	Woburn,
   1 children	(11–14
   1 children	(4-year-old
   1 children	(53%)
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   1 children	(Mangleburg
   1 children	(O’Connell,
   1 children	(Pew
   1 children	(de
   1 children	(see
   1 children	about
   1 children	as
   1 children	directly.
   1 children	do
   1 children	easily
   1 children	encounter
   1 children	feel
   1 children	found
   1 children	frequently
   1 children	has
   1 children	have
   1 children	intrinsically
   1 children	just
   1 children	listen:
   1 children	look
   1 children	lying
   1 children	more
   1 children	of
   1 children	perceive
   1 children	reached
   1 children	should
   1 children	start
   1 children	starting
   1 children	tended
   1 children	themselves.
   1 children	understand
   1 children	up
   1 children	were
   1 children	where
   1 children	who
   1 children	worldwide
   1 children)	and
   1 children,	a
   1 children,	it
   1 children,	media
   1 children,	native
   1 children,	neither
   1 children,	scholars
   1 children,	some
   1 children,	sometimes
   1 children,	using
   1 children,	we
   1 children,	with
   1 children.	Additionally,
   1 children.	At
   1 children.	Children
   1 children.	Conceptualizing
   1 children.	Do
   1 children.	However,
   1 children.	Implications
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   1 children.	Second,
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   1 children.	Third,
   1 children.	Young
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   1 children:	are
   1 children’s	ability
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   1 children’s	and
   1 children’s	arousal
   1 children’s	behaviors
   1 children’s	brand
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   1 children’s	consumption
   1 children’s	consumption.
   1 children’s	content,
   1 children’s	daily
   1 children’s	diet
   1 children’s	earnings
   1 children’s	electronic
   1 children’s	exposure
   1 children’s	high
   1 children’s	intake
   1 children’s	interests.
   1 children’s	knowledge
   1 children’s	licensed
   1 children’s	movies
   1 children’s	movies.
   1 children’s	movies:
   1 children’s	parents,
   1 children’s	performances,
   1 children’s	privacy
   1 children’s	products’
   1 children’s	psychological
   1 children’s	ratings
   1 children’s	screen
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   1 children’s	underdeveloped
   1 children’s	videos
   1 children’s’	appraisal
   1 choice	(e.g.,
   1 choice	and
   1 choices,	and
   1 choices?	First,
   1 choose	to
   1 circumvent,	resulting
   1 cited	by
   1 cited,	in
   1 cites	over
   1 claiming	(for
   1 claiming	to
   1 claims,	sports
   1 class	or
   1 classification	scheme.
   1 clear	policy
   1 clear,	universal
   1 click	is
   1 clickfarms,	to
   1 clients	about
   1 closing	deals
   1 clothes	featuring
   1 co-ordination	point
   1 codes	and
   1 cognitive	abilities
   1 cognitive	abilities,
   1 cognitive	theory
   1 cognitive,	evaluative,
   1 collaborations	between
   1 collectable	toys).
   1 collected	the
   1 collecting	personal
   1 collection,	use,
   1 colorful	and
   1 combine	different
   1 combines	the
   1 commentary).	Boys
   1 commented	on
   1 comments	on
   1 comments,	views,
   1 commercial	and
   1 commercial	implications
   1 commercial	interest,
   1 commercial	interests),
   1 commercial	media
   1 commercial	or
   1 commercial	practices.
   1 commercial*)	to
   1 commercials	versus
   1 common	with
   1 communicate	on
   1 communicates	the
   1 communication	involves
   1 communication	through
   1 communication	tool,
   1 communication,	media,
   1 communications.	Int.
   1 community	of
   1 companies	[i.e.,
   1 companies’	brand
   1 companies’	cartoon
   1 companionship,	which
   1 company	(Devumi)
   1 company:	“Devumi
   1 compare	and
   1 comparison	between
   1 compensated	by
   1 compensated	for
   1 compensation	(free
   1 compensation)	influencers
   1 competence,	knowledge,
   1 complaint	by
   1 complaint	cites
   1 complaint	suggests
   1 compliance	is
   1 compliance	with
   1 complying	with
   1 computer-mediated	environment.
   1 conative	effects
   1 conceptual	framework
   1 conceptual	similarities
   1 conceptualize	social
   1 concerning	generalizability
   1 concerning	influencer
   1 concerning	the
   1 concerning	these
   1 concerns	and
   1 concerns.	Conclusion
   1 conclude,	one
   1 conclude,	the
   1 condition).	Remarkably,
   1 conditionally	impacted
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   1 congruence	on
   1 connect	with
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   1 conscious	choices?
   1 consent	and
   1 consent.	To
   1 consequences	of
   1 consequences	they
   1 consequently	vulnerability
   1 consequently,	persuasiveness
   1 consider	child
   1 considered	a
   1 consists	of
   1 constitute	advertising
   1 construction	of
   1 constructions	of
   1 construed	as
   1 consume	branded
   1 consume	these
   1 consumed	41%
   1 consumer	are
   1 consumer	behavior
   1 consumer	engagement
   1 consumer	luxury
   1 consumer	recommendations.
   1 consumer	research.
   1 consumer	responses
   1 consumer	socialization.
   1 consumer	socialization?
   1 consumer	trust
   1 consumer:	Development
   1 consumers	(Calvert,
   1 consumers	and
   1 consumers	becoming
   1 consumers	evaluate
   1 consumers	regard
   1 consumers	spent
   1 consumers:	advertising
   1 consumers”	(EASA,
   1 consumers’	identification
   1 consumers’	intention
   1 consumers’	perception
   1 consuming	(Hudders
   1 consuming	branded
   1 consumption	(Martínez
   1 consumption	behavior.
   1 consumption	in
   1 consumption	may
   1 consumption	patterns
   1 consumption-related	decisions
   1 consumption.	For
   1 consumption.	J.
   1 containing	subtle
   1 contains	paid
   1 contemporary	advertising
   1 content	(De
   1 content	(Watson,
   1 content	(i.e.,
   1 content	*
   1 content	and
   1 content	appears
   1 content	at
   1 content	attracted
   1 content	can
   1 content	children
   1 content	claims,
   1 content	creation,
   1 content	creators
   1 content	for
   1 content	from
   1 content	is
   1 content	of
   1 content	on
   1 content	or
   1 content	overload
   1 content	policies.
   1 content	social
   1 content	such
   1 content	tool
   1 content	“features
   1 content,	a
   1 content,	children
   1 content,	either
   1 content,	including
   1 content,	influencers
   1 content,	making
   1 content,	news,
   1 content,	which
   1 content.	Available
   1 content.	Moreover,
   1 content.	The
   1 content.	They
   1 content.	This
   1 content”	in
   1 contests),	resulting
   1 context	through
   1 context.	Appl.
   1 context.	J.
   1 contingency	approach:
   1 contributes	to
   1 contributions	–
   1 control	as
   1 control	for
   1 control	group.
   1 control	the
   1 conveying	the
   1 cookies	(for
   1 cookies)	without
   1 coordinated	approach
   1 coordinated	international
   1 coping	skills.
   1 copy	the
   1 copyright	owner(s)
   1 corporate	actions
   1 correspondence	bias,
   1 correspondence	bias.
   1 could	also
   1 could	easily
   1 could	enhance
   1 could	examine
   1 could	gauge
   1 could	help
   1 could	probe
   1 could	try
   1 countries,	which
   1 courtesy	of
   1 covert	advertising
   1 crackers	to
   1 crazy”:	Kid
   1 create	an
   1 create	or
   1 created	“fake”
   1 creation,	as
   1 creative	freedom
   1 creators	of
   1 creators	on
   1 credibility	affect
   1 credibility	and
   1 credibility	and,
   1 credibility	consists
   1 credibility	plays
   1 credibility	they
   1 credibility,	and
   1 credibility.	J.
   1 credibility:	a
   1 credible	electronic
   1 credible	sources
   1 credible	word
   1 credible,	and
   1 credited	and
   1 criteria.	After
   1 criteria:	(1)
   1 critical	role
   1 critically	(Friestad
   1 critically	evaluate
   1 criticism	toward
   1 cross-promotions	(Kraak
   1 crucial	to
   1 cues	on
   1 cultural	borders
   1 cultural	context.
   1 current	(limited)
   1 current	digital
   1 current	study
   1 currently	has
   1 currently	lacking,
   1 curricular	requirements.
   1 curriculum	and
   1 curriculum	requires
   1 customizability	affects
   1 customizable	avatars
   1 cyberflâneur	Discourse:
   1 cyberflâneur.	Discourse
   1 cyberflȃneur	who
   1 d-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/#56348	0c2909a
   1 daily	activities.
   1 daily	life
   1 daily	life.
   1 daily	lives,
   1 daily	routines,
   1 data	protection
   1 database	using
   1 database[PMC_____________________]	Search
   1 daycare	setting.
   1 days.	They
   1 de	Vries
   1 deals	with
   1 deceive	potential
   1 deceiving	children
   1 decent	and
   1 deceptive	acts
   1 deceptive	online
   1 deceptive	or
   1 decided	to
   1 decisions	(Rubin
   1 decisions	as
   1 decisions,	brands
   1 decisions,	but
   1 declare	that
   1 deep.	J.
   1 definition	of
   1 definition,	history,
   1 degree	of
   1 delayed	effects
   1 delivering	targeted
   1 delivery	of
   1 demonstrated	that
   1 den	Abeele
   1 depicted	as
   1 depletion	of
   1 der	Aa
   1 describe	the
   1 design	among
   1 design	in
   1 design,	151
   1 design,	they
   1 despite	clear
   1 detail.	Table
   1 detailed	endorsement
   1 details	of
   1 detected.	Below,
   1 determinants	of
   1 determine	if
   1 develop	at
   1 develop	with
   1 developed	(Hudders
   1 developed	advertising
   1 developed	the
   1 developed	yet.
   1 developing	parasocial
   1 development	are
   1 development	of
   1 development.	Rev.
   1 development.	eds.
   1 deviant	behavior:
   1 didactic	packages,
   1 diet	and
   1 dieting	and
   1 differ	depending
   1 differences	in
   1 different	advertising
   1 different	ages
   1 different	characters
   1 different	disclosures
   1 different	drafts
   1 different	influencers.
   1 different	languages)
   1 different	material
   1 different	methods.
   1 different	outcome
   1 different	social
   1 different	sources
   1 different.	While
   1 differentially	affect
   1 difficult	for
   1 difficulties	themselves
   1 digital	advertising
   1 digital	and
   1 digital	entertainment
   1 digital	influencers:
   1 digital	learning
   1 digital	times,
   1 dilemma	between
   1 dimensions	of
   1 dimensions:	trustworthiness
   1 direct	advice
   1 directly	address
   1 directly.	Furthermore,
   1 disappointing	results
   1 discern	relevant
   1 disclose	any
   1 disclosure	(and
   1 disclosure	can
   1 disclosure	helps
   1 disclosure	in
   1 disclosure	position
   1 disclosure	versus
   1 disclosure)	by
   1 disclosure.	Evans
   1 disclosure.	Instagram
   1 disclosure.	Participants’
   1 disclosure:	no
   1 disclosures	(#ad,
   1 disclosures	for
   1 disclosures	may
   1 disclosures	should
   1 disclosures	used
   1 disclosures,	using
   1 disclosures.	Cyberpsychol.
   1 discuss	how
   1 discussed	above.
   1 discussed	prior
   1 discussed.	Third,
   1 discussing	how
   1 discussions	around
   1 dislike	and
   1 display	anthropomorphized
   1 display	these
   1 displayed	in
   1 dispositional	advertising
   1 dispositions	when
   1 disrupted	child
   1 dissatisfied	with
   1 distance	between
   1 distance.	Psychiatry
   1 distribute	it
   1 distribute	relevant,
   1 distributed	under
   1 districts	in
   1 disturbing	their
   1 divergence	on
   1 do	brands
   1 do	child
   1 do	different
   1 do	have
   1 do	these
   1 do	this
   1 document	to
   1 does,	increasing
   1 doi:	10.3389/fpsyg.2019.02685
   1 dollars	in
   1 dollars	on
   1 domains	of
   1 done	employing
   1 done	in
   1 drafts	of
   1 draw	upon
   1 drawn,	colorful
   1 draws	children’s
   1 driven	by
   1 driver	for
   1 drives	influence
   1 ds-licensed-merchandise-us/	(Accessed
   1 during	junk
   1 e20153977–e20153977.	10.1542/peds.2015-3977
   1 e47–e57.	10.1111/j.2047-6310.2013.00169.x
   1 ePub	(beta)
   1 eWOM	(e.g.,
   1 eWOM	and
   1 eWOM	intentions:
   1 eWOM	on
   1 each	of
   1 each	other’s
   1 earlier	age
   1 earn	advertising
   1 earning	$22
   1 earnings	remain
   1 easily	create
   1 easily	form
   1 easily	generate
   1 easily	identify.
   1 easily	recall
   1 eats,	the
   1 eb.tnegu@namrieved.ekjiram	This
   1 editorial	and
   1 editorial	content
   1 eds.	Alba
   1 eds.	Calvert
   1 eds.	Fiske
   1 eds.	Gardner
   1 eds.	Goanta
   1 educating	children
   1 educational	games
   1 effect,	as
   1 effect.	In
   1 effective	advertising
   1 effective	for
   1 effective	in
   1 effective	visual
   1 effective	when
   1 effectiveness	(Amos
   1 effectiveness	(e.g.,
   1 effectiveness	and
   1 effectiveness	for
   1 effectiveness	when
   1 effectiveness.	In
   1 effectiveness.	Moreover,
   1 effectiveness:	a
   1 effectiveness?	For
   1 effects	may
   1 effects	were
   1 effects.	Furthermore,
   1 effects.	J.
   1 effects.	The
   1 effects.	These
   1 effort	to
   1 effort.	Influencers
   1 efforts	to
   1 either	alone
   1 either	because
   1 either	on
   1 either	promoting
   1 electronic	word-of-mouth:
   1 else’s	job”
   1 email.	J.
   1 embedded	advertising.
   1 embedded	formats
   1 embedded	in
   1 embedded	nature
   1 embroiled	in
   1 emerged	as
   1 emerges	in
   1 emerging	in
   1 emotion	regulation,
   1 emotions	that
   1 emphasized	that
   1 empirical	evidence.
   1 empirical	insights
   1 empirical	studies
   1 empirical	work
   1 employability	less
   1 employing	a
   1 empower	children
   1 enables	children
   1 enabling	the
   1 enacted	in
   1 encounter	different
   1 encourage	and
   1 encouraging	them
   1 end,	Google
   1 endorse	(Lagomarsino
   1 endorse	(McCracken,
   1 endorse	Hot
   1 endorse	and
   1 endorse	brands
   1 endorse	energy-dense
   1 endorse	unhealthy
   1 endorse,	and
   1 endorse,	children
   1 endorse,	the
   1 endorsed	brand
   1 endorsement	as
   1 endorsement	guides
   1 endorsement	guides:
   1 endorsement	marketing
   1 endorsement	on
   1 endorsement	process.
   1 endorsement	strategies:
   1 endorsement,	namely
   1 endorsement,	which
   1 endorsement.	Due
   1 endorsement.	J.
   1 endorsement:	a
   1 endorsements	(e.g.,
   1 endorsements	and
   1 endorsements	are
   1 endorsements	compared
   1 endorsements	constitute
   1 endorsements.	Available
   1 endorsements.	Hence,
   1 endorsements:	a
   1 endorsements:	the
   1 endorser	affecting
   1 endorser	effects
   1 endorser	or
   1 endorser,	while
   1 endorser.	J.
   1 endorser:	a
   1 endorser?	Cultural
   1 endorsers	accounted
   1 endorsers	are
   1 endorsers,	advertising
   1 endorsers,	for
   1 endorsers,	which
   1 endorsers.	Children
   1 endorsers.	Research
   1 endorsers’	credibility
   1 endorser’s	competence,
   1 endorses	Yoplait
   1 endorses	everything
   1 endorses,	which
   1 endorsing	a
   1 enforce	or
   1 enforcement	actions
   1 enforcement	of
   1 enforcing	disclosure
   1 engaged	followers
   1 engagement	and
   1 engagement	in
   1 engagement	with
   1 engagement.	Int.
   1 engages	with
   1 engaging	(adver)games
   1 engaging	and
   1 engaging	posts
   1 engaging	with
   1 enhance	advertising
   1 enhance	children’s
   1 enhance	coping
   1 enhance	external
   1 enhance	internal
   1 enhance	our
   1 enjoy	the
   1 enjoying	the
   1 ensure	that
   1 ensure	the
   1 ensures	that
   1 entail	promotion
   1 entertaining	and
   1 entertaining	content.
   1 entertaining	media
   1 entertaining,	they
   1 entertainment	and
   1 entertainment	companies’
   1 entertainment	content.
   1 entertainment	purposes.
   1 environment,	research
   1 environment.	Indeed,
   1 environment.	J.
   1 environment”	in
   1 equivalent	marketing
   1 especially	for
   1 especially	when
   1 essentially,	an
   1 etc.)	and
   1 ethical	and
   1 ethical	concerns
   1 ethical	questions
   1 ethnographic	approach
   1 ethnographic	study)
   1 evaluate	brands
   1 evaluate	it
   1 evaluate	the
   1 evaluations	could
   1 evaluative,	and
   1 even	a
   1 even	customizable
   1 even	give
   1 even	increase
   1 even	manage
   1 even	paid
   1 even	parents
   1 even	used
   1 events	(De
   1 every	communication
   1 everyday	language
   1 everything	from
   1 evidence	of
   1 evidence	that
   1 evidence.	Int.
   1 evoke	peer
   1 evolved	as
   1 examine	children’s
   1 examine	influencer
   1 examine	the
   1 examine.	Moreover,
   1 examined	what
   1 examined	young
   1 examines	YouTube
   1 examines	how
   1 examining	adolescent
   1 examining	children
   1 examining	consumer
   1 examining	influencer
   1 example	of
   1 example,	Ryan
   1 example,	Ryan’s
   1 example,	was
   1 example,	would
   1 examples	of
   1 examples,	see
   1 except	for
   1 exception,	see
   1 exchange	for
   1 exchange	of
   1 exclude	those
   1 exclusive	events
   1 exercise:	mixed
   1 existence	of
   1 existing	(self-)regulatory
   1 existing	content
   1 existing	guidelines
   1 existing	theoretical
   1 experience	extra
   1 experiences	and
   1 experiences	with
   1 experimental	analysis
   1 experimental	approach
   1 experimental	design
   1 experimental	research.
   1 experimental	study
   1 experimentally	examined
   1 expert	(e.g.,
   1 expertise	have
   1 expertise	refers
   1 expertise,	professionalism,
   1 expertise.	Trustworthiness
   1 explain	the
   1 explained	by
   1 explorative	study
   1 explorative	study.
   1 exploratory	investigation.
   1 exploratory	survey
   1 explored	how
   1 exploring	children’s
   1 exposure	of
   1 exposure	to
   1 exposure;	likability
   1 extended	the
   1 extended	their
   1 extensively	commented
   1 extent	children
   1 extent	minor
   1 extent	the
   1 extent	these
   1 extent	to
   1 external	validity
   1 extra	difficulties
   1 extra	vulnerable
   1 extraordinary	beauty
   1 extrinsically	motivated
   1 exude,	many
   1 exuded	on
   1 fact,	children
   1 fact,	their
   1 factors	contribute
   1 factors	such
   1 factors,	i.e.,
   1 factors.	J.
   1 facts.	Available
   1 fail	to
   1 fairly	good
   1 fairly	new
   1 fairness	and
   1 fake	Twitter
   1 fake	accounts
   1 fake	reviews.
   1 fall	under
   1 false	information),
   1 fame	arise.
   1 fame	of
   1 fame	on
   1 fame	online,
   1 familiar	participants
   1 familiarity,	and
   1 family	and
   1 famous	child
   1 famous	vloggers
   1 fan	pages:
   1 fantasy	characters
   1 far	an
   1 fashion	brands
   1 favorite	characters
   1 favorite	influencer
   1 favorite	vloggers
   1 fc4b409&node=16%3A1.0.1.3.36&rgn=div5	(Accessed
   1 feature.	However,
   1 featured	(Evans
   1 featured	and
   1 featured	unboxing
   1 featured.	However,
   1 features	a
   1 features,	user
   1 featuring	characters;
   1 featuring	likeable
   1 feed	or
   1 feeds	without
   1 feeds,	which
   1 feel	about
   1 feel	of
   1 feel	under
   1 feel	with
   1 feelings	of
   1 female	and
   1 few	rules
   1 few	studies
   1 fictional	celebrity?
   1 figure	classification
   1 figures	can
   1 figures	endorse
   1 figures	who
   1 filed	with
   1 filled	more
   1 filter	to
   1 final	approval
   1 final	minor
   1 final	version
   1 financial	and
   1 financial	burden
   1 financial	payment)
   1 financial	relationships
   1 financially	supported
   1 finding	their
   1 findings	(cf.
   1 findings	are
   1 findings	suggesting
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   1 first	provide
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   1 first,	insights
   1 fit	between
   1 fit.	Int.
   1 flourishing.	The
   1 focus	groups
   1 focus	their
   1 focusses	on
   1 follow	(age,
   1 follow	influencers
   1 follow	vloggers?
   1 follower	base.
   1 followers	(De
   1 followers	(Ismail,
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   1 followers	a
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   1 followers	should
   1 followers)	on
   1 followers).	Some
   1 followers,	enabling
   1 followers.	As
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   1 followers.	Their
   1 followers.	This
   1 followers;	Ismail,
   1 following	predefined
   1 following	section,
   1 food	companies’
   1 food	consumption
   1 food	intake,
   1 food	intake.
   1 food	marketing.
   1 food	preferences,
   1 food	preferences:
   1 food	products.
   1 food	to
   1 food	with
   1 food,	beauty…),
   1 food-sponsored	online
   1 foods	(Hebden
   1 foods	(e.g.,
   1 foods	and
   1 foods	as
   1 foods	had
   1 foods	increased
   1 foods	offered
   1 foods	to
   1 foods.	J.
   1 for	(self-)regulatory
   1 for	6-
   1 for	7.5%
   1 for	Biotechnology
   1 for	Consumer
   1 for	Future
   1 for	ads.
   1 for	advertisers,
   1 for	advertisers.
   1 for	advertising
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   1 for	best
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   1 for	children,
   1 for	children.
   1 for	collecting
   1 for	companionship,
   1 for	compliance
   1 for	complying
   1 for	consumer
   1 for	digital
   1 for	disclosing
   1 for	endorsing
   1 for	energy-dense
   1 for	entertainment
   1 for	examining
   1 for	fake
   1 for	food
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   1 for	future
   1 for	how
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   1 for	marketers,
   1 for	marketing-related
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   1 for	national
   1 for	one
   1 for	payment,
   1 for	policy
   1 for	products
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   1 for	relationship
   1 for	sponsored
   1 for	stimuli
   1 for	targeting
   1 for	teenagers:
   1 for	these
   1 for	this
   1 for	toys
   1 for	traditional
   1 for	violating
   1 for	ways
   1 forecast	to
   1 foremost	while
   1 form	parasocial
   1 formal	guidelines
   1 format	(in
   1 format	and
   1 format	of
   1 formation	(Lloyd,
   1 formation	of
   1 formation,	emerges
   1 formats	(e.g.,
   1 formats	are
   1 formats	containing
   1 formats,	including
   1 formats.	New
   1 formats.	Therefore,
   1 formats:	a
   1 former	process
   1 forms.	For
   1 formulate	clear
   1 formulate	societal
   1 forums	is
   1 foster	academic
   1 found	a
   1 found	effective
   1 found	in
   1 found	it
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   1 found	within
   1 found.	However,
   1 foundations	of
   1 four	and
   1 four	of
   1 four	potential
   1 fourth	protecting
   1 fourth	quarter
   1 framework	for
   1 framework	leaves
   1 framework	of
   1 fraud,	resulting
   1 free	gift
   1 free	promotional
   1 freedom	in
   1 frequently	encounter
   1 frequently	watch
   1 friends	(Ahn
   1 friends	and
   1 friends,	and
   1 friends,	sources
   1 from	(De
   1 from	2012
   1 from	Frontiers
   1 from	MN.
   1 from	Pop-Tarts
   1 from	advertising
   1 from	all
   1 from	and
   1 from	around
   1 from	brands
   1 from	children’s
   1 from	different
   1 from	governmental
   1 from	influencer
   1 from	irrelevant
   1 from	literature
   1 from	media
   1 from	school
   1 from	subconscious
   1 from	teachers,
   1 from	their
   1 from	these
   1 from	toddler
   1 frontpsychol	Front
   1 fruit.	J.
   1 fruits	or
   1 full	ownership
   1 fully	integrated
   1 fully	support;
   1 fun	challenges
   1 fun	characters
   1 fun	characters,
   1 fun	with
   1 function.	more...
   1 funny	characters
   1 future	(Guttmann,
   1 future	adult
   1 future:	Exploring
   1 g-worldwide/	(Accessed
   1 g.	Ryan
   1 gain	advertising
   1 gain	celebrity
   1 gain	from
   1 gain	insights
   1 gained	a
   1 gained	public
   1 gaining	peer
   1 games	(e.g.,
   1 games	going
   1 games,	unboxing
   1 games.	CyberPsychol.
   1 gather	empirical
   1 gauge	for
   1 gauged	parents’
   1 gauging	for
   1 gender	was
   1 gender,	36%
   1 gender,	nationality…),
   1 general	instructions
   1 general	theory.
   1 general.	As
   1 generalizability	may
   1 generalizable	to
   1 generally,	showcasing
   1 generate	electronic
   1 genuine	liking
   1 get	an
   1 gift	in
   1 girl	celebrity
   1 girl	celebrity.
   1 girl.	Gend.
   1 girls	tended
   1 girls’	role
   1 give	direct
   1 give	their
   1 given	that
   1 glimpse	into
   1 globalized	consumption.
   1 go	beyond
   1 goes	to
   1 going	about
   1 going	beyond
   1 good	fit
   1 good	understanding
   1 goods	or
   1 governmental	regulators
   1 group	Truth
   1 group	for
   1 group	purchase
   1 group	study
   1 group	study,
   1 group	when
   1 group.	The
   1 groups	in
   1 groups	with
   1 grow	older.
   1 growing	audience,
   1 guidance	by
   1 guidelines	concerning
   1 guidelines	do
   1 guidelines	from
   1 guidelines	leave
   1 guidelines	of
   1 guidelines	on
   1 guidelines	that
   1 guidelines)”	(YouTube,
   1 guides	their
   1 guides	to
   1 guides:	what
   1 had	no
   1 had	normative
   1 had	various
   1 halted	deceptive
   1 halting	the
   1 hand,	children
   1 hand,	despite
   1 hand,	this
   1 hand,	well-known
   1 handbook	of
   1 hands	were
   1 happier	when
   1 happiness	how
   1 happy	meals
   1 happy,	playing
   1 hard	for
   1 harder	to
   1 has	191k
   1 has	also
   1 has	become
   1 has	demonstrated
   1 has	emerged
   1 has	extended
   1 has	found
   1 has	launched
   1 has	more
   1 has	no
   1 has	searched
   1 has	the
   1 has	uncovered
   1 has	yielded
   1 have	added
   1 have	agreed
   1 have	always
   1 have	an
   1 have	any
   1 have	audiences
   1 have	between
   1 have	built
   1 have	control
   1 have	created
   1 have	fun
   1 have	gained
   1 have	huge
   1 have	persuasive
   1 have	plenty
   1 have	positive
   1 have	read
   1 have	started
   1 have	the
   1 have	tried
   1 have	with
   1 he	eats,
   1 he	goes
   1 he	is
   1 he	plays
   1 he/she	endorses,
   1 he/she	is
   1 he/she	really
   1 he/she	uses
   1 health	and
   1 health	cues
   1 health:	a
   1 healthy	food
   1 healthy	foods
   1 healthy	foods.
   1 healthy	or
   1 help	ensure
   1 help	their
   1 help	users
   1 helpful	given
   1 helpful	in
   1 helping	young
   1 helps	them
   1 her	vlogging
   1 her	young
   1 her.	Empowering
   1 here	(e.
   1 here	courtesy
   1 hesitant	to
   1 hiding	“popularity
   1 high	credibility
   1 high	involvement)
   1 high	level
   1 high	levels
   1 high	number
   1 high	perceptions
   1 high	susceptibility
   1 higher	intake
   1 higher	levels
   1 highly	appealing
   1 highly	engaging
   1 highly	influential
   1 highly	interactive
   1 highly	paid
   1 highly	personal
   1 highly	popular
   1 highly	present
   1 highly	relevant
   1 highly	similar
   1 highly	vulnerable
   1 him	/
   1 him/her	as
   1 his	daily
   1 his	parent
   1 his	vlogs.
   1 his/her	behavior,
   1 history,	and
   1 hold	a
   1 hold	the
   1 homes.	J.
   1 homework	assignment
   1 honest,	decent
   1 honesty,	believability,
   1 hope	of
   1 hope	our
   1 hoping	that
   1 hours	online
   1 how	Instagram
   1 how	Is
   1 how	a
   1 how	advertising
   1 how	and
   1 how	consumers
   1 how	different
   1 how	disclosures
   1 how	familiar
   1 how	message
   1 how	minors
   1 how	parental
   1 how	people
   1 how	watching
   1 how-to	lessons.
   1 however,	implying
   1 however,	the
   1 however,	these
   1 however,	when
   1 http://adanewmedia.org/2015/11/issue8-abidin/	(Accessed
   1 https://asrcreviews.org/caru-examines-youtube-channel-ryan-toys-rev	iew-recommends-more-prominent-disclosures-of-ad-content/
   1 https://cbsn.ws/2ZhQ8sf	(Accessed
   1 https://eu-pledge.eu/about-the-eu-pledge/	(Accessed
   1 https://support.google.com/youtube/answer/154235?hl=en	(Accessed
   1 https://support.google.com/youtube/answer/6168681?hl=en	(Accessed
   1 https://www.cbsnews.com/news/ftc-fines-google-170-million-for-viola	ting-childrens-privacy-on-youtube/
   1 https://www.cmswire.com/digital-marketing/social-media-influencers-	mega-macro-micro-or-nano/
   1 https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACT	ICE%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf
   1 https://www.ecfr.gov/cgi-bin/text-idx?SID=4939e77c77a1a1a08c1cbf905	fc4b409&node=16%3A1.0.1.3.36&rgn=div5
   1 https://www.educationandemployers.org/wp-content/uploads/2018/01/Dr	awing-the-Future-FINAL-REPORT.pdf
   1 https://www.facebook.com/policies/brandedcontent/	(Accessed
   1 https://www.forbes.com/sites/natalierobehmed/2018/12/03/highest-pai	d-youtube-stars-2018-markiplier-jake-paul-pewdiepie-and-more/#56348
   1 https://www.ftc.gov/news-events/blogs/business-blog/2019/06/ftc-fda	-warning-letters-influential-influencers-marketers
   1 https://www.ftc.gov/news-events/blogs/business-blog/2019/10/great-a	merican-fake-ftc-cases-challenge-bogus-influencer
   1 https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endor	sement-guides-what-people-are-asking
   1 https://www.nytimes.com/2019/09/04/business/media/ryan-toysreview-y	outube-ad-income.html
   1 https://www.ofcom.org.uk/__data/assets/pdf_file/0024/134907/Childre	n-and-Parents-Media-Use-and-Attitudes-2018.pdf
   1 https://www.pewinternet.org/2018/11/07/many-turn-to-youtube-for-chi	ldrens-content-news-how-to-lessons/
   1 https://www.statista.com/statistics/1034219/consumer-spending-on-ki	ds-licensed-merchandise-us/
   1 https://www.statista.com/statistics/277758/most-popular-youtube-cha	nnels-ranked-by-subscribers/
   1 https://www.statista.com/statistics/750865/kids-advertising-spendin	g-worldwide/
   1 https://www.statista.com/topics/3980/children-and-media-in-the-us/	(Accessed
   1 https://www.theguardian.com/media/2019/apr/24/its-not-play-if-youre	-making-money-how-instagram-and-youtube-disrupted-child-labor-laws
   1 https://www.tubefilter.com/2018/10/09/youtube-3-billion-us-ad-reven	ues/
   1 https://youtube.googleblog.com/2019/09/an-update-on-kids.html	(Accessed
   1 huge	followers
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   1 human	or
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   1 i.e.,	YouTube,
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   1 icons,	and
   1 idea	and
   1 identification,	credibility,
   1 identifiers	or
   1 identify	and
   1 identify.	Accordingly,
   1 identities:	three
   1 identity	and
   1 identity	formation
   1 identity,	media
   1 iew-recommends-more-prominent-disclosures-of-ad-content/	(Accessed
   1 if	a
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   1 illustration,	81%
   1 illustrative	example
   1 image	as
   1 image	on
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   1 imagery	in
   1 imitate	his/her
   1 imitating	the
   1 imitative	behavior.
   1 immature	for
   1 immediate	food
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   1 immediate	versus
   1 impact	consumption-related
   1 impact	influencer
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   1 impacted	the
   1 implementation,	which
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   1 implementing	this
   1 implications	and
   1 implications	arise
   1 implied	endorsements.
   1 implies	a
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   1 importance	in
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   1 incentive	set.
   1 incentives	from
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   1 include	into
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   1 includes	simple
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   1 increase	advertising
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   1 initiatives	(cf.
   1 initiatives	stress
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   1 insights	explain
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   1 inspiration	that
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   1 jokes	or
   1 journal	Frontiers
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   1 kid*	OR
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   1 kids	buy
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   1 kids’	privacy
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   1 kinda	crazy”:
   1 know	their
   1 know	which
   1 knowledge	by
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   1 knowledge	sharing
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   1 known	to,
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   1 labor	conditions
   1 labor	laws,
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   1 lacking	(De
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   1 large	follower
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   1 learning	as
   1 learning	materials
   1 learning	outcomes.
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   1 life	and
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   1 lifestyles	as
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   1 likability	is
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   1 liked	by,
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   1 likes	are
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   1 literature	has
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   1 lower	advertising
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   1 methods	research.
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   1 oceedings/childrens-online-privacy-protection-rule	References
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   1 they	believe
   1 they	combine
   1 they	connect
   1 they	consume
   1 they	could
   1 they	deal
   1 they	develop
   1 they	directly
   1 they	explored
   1 they	exude,
   1 they	feel
   1 they	fully
   1 they	grow
   1 they	help
   1 they	indeed
   1 they	know
   1 they	like
   1 they	love
   1 they	mention
   1 they	need
   1 they	post,
   1 they	present
   1 they	profile
   1 they	receive
   1 they	refer
   1 they	risk.
   1 they	seek
   1 they	seem
   1 they	share
   1 they	should
   1 they	spend
   1 they	spread
   1 they	themselves
   1 they	use
   1 they	use,
   1 they	want
   1 they	watch
   1 they	wish
   1 think	of
   1 this	action
   1 this	advertising)
   1 this	agreement.
   1 this	agreement;
   1 this	article.
   1 this	behavior
   1 this	contemporary
   1 this	document
   1 this	fairly
   1 this	if
   1 this	increased
   1 this	journal
   1 this	marketing
   1 this	may
   1 this	nascent
   1 this	persuasion
   1 this	review
   1 this	robust
   1 this	ruling
   1 this	search
   1 this	sponsored
   1 this	study,
   1 this	tactic
   1 this	tagging
   1 this	thorough
   1 this	type
   1 this	video
   1 this	video.
   1 thorough	review
   1 those	celebrities
   1 those	not
   1 those	of
   1 those	related
   1 those	sources
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   1 those?	How
   1 three	central
   1 three	major
   1 threefold.	First,
   1 through	Instagram
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   1 through	bots
   1 through	digital
   1 through	exposure;
   1 through	guidelines
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   1 through	translating
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   1 thus	conveying
   1 thus	far
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   1 thus	more
   1 thus	protects
   1 thus	trusted
   1 tie	(child)
   1 time	children
   1 time	of
   1 time	they
   1 time	watching
   1 time,	they
   1 time,	which
   1 timely	as
   1 times,	and
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   1 titles	and
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   1 to	children.
   1 to	children:
   1 to	children’s
   1 to	circumvent,
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   1 to	deal
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   1 to	exclude
   1 to	exclusive
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   1 to	function.
   1 to	gain
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   1 to	get
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   1 to	go
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   1 to	highly
   1 to	human
   1 to	influence
   1 to	instill
   1 to	instruct
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   1 to	kids.
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   1 to	perform
   1 to	persuade
   1 to	persuasion.
   1 to	play
   1 to	positively
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   1 to	real-life
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   1 to	subconscious
   1 to	tactics:
   1 to	talk
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   1 to	various
   1 to	vlog
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   1 to,	liked
   1 today	are
   1 today	influencers
   1 today,	research
   1 today.	Whereas
   1 toddler	(2–4
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   1 too.	For
   1 took	an
   1 took	the
   1 tool	and
   1 tool,	also
   1 topic	in
   1 topic	is
   1 topics	is
   1 toward	a
   1 toward	brand
   1 toward	these
   1 toward	those
   1 towards	brand
   1 toy	brands
   1 toy	cars
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   1 toy	review
   1 toy	reviews,
   1 toys	(Evans
   1 toys	he
   1 toys	like
   1 toys	was
   1 toys).	Their
   1 toys,	and
   1 toys,	he/she
   1 toys,	reviewing
   1 toys.	McDonalds
   1 toys;	Min,
   1 tracks:	first,
   1 traditional	advertising,
   1 traditional	celebrities
   1 traditional	learning
   1 traditional	television
   1 traditional	workplace
   1 training	(e.g.,
   1 training	affect
   1 training	parents
   1 training:	the
   1 transcend	cultural
   1 transfer	(McCracken,
   1 transfer	(Russell,
   1 transfer	onto
   1 transfer	to
   1 transferred	to
   1 transformative	learning
   1 translate	into
   1 translating	them
   1 transparency	in
   1 transparency	is
   1 transparency	of
   1 transparency	on
   1 transparency	or
   1 transparency,	and
   1 transparency,	including
   1 transparently	disclose
   1 trial	Pediatrics
   1 trial	with
   1 trial.	Pediatrics
   1 trial;	however,
   1 tricky	given
   1 tried	the
   1 true	reflection
   1 true	underlying
   1 truly	like
   1 trust	of
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   1 trustworthiness	as
   1 trustworthy?	Does
   1 truthful	and
   1 truthful	toward
   1 trying	to
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   1 tutorial)	of
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   1 twenty-five	years
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   1 two	dimensions:
   1 two	journals
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   1 type	and
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   1 typically	appear
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   1 unboxers	ranged
   1 unboxing	of
   1 unboxing	toys,
   1 unboxing	video.
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   1 unboxing)	AND
   1 unboxing”	and
   1 unclear	how
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   1 under	11
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   1 underdeveloped	advertising
   1 underexplored.	The
   1 undergo	a
   1 underlying	dispositions
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   1 understand	that
   1 understandable	advertising
   1 understanding	child
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   1 unfortunately	also
   1 unhealthy	foods
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   1 unhealthy	snacks.
   1 unifying	theory
   1 universal	guidelines
   1 unknown	if
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   1 update	on
   1 updates,	etc.)
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   1 upon	existing
   1 use	(De
   1 use	in
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   1 use	or
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   1 use	them
   1 use,	and/or
   1 use,	the
   1 used	across
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   1 uses	(Kelman,
   1 using	a
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   1 using	attractive
   1 using	celebrities
   1 using	existing
   1 using	personal
   1 using	the
   1 usually	hold
   1 usually	show
   1 v.10;	2019
   1 validity	(Coates
   1 validity	as
   1 valuable	aspect
   1 valuable	insights
   1 valuable	strategy
   1 valuable,	although
   1 valuable.	Moreover,
   1 value	and
   1 value”	and
   1 van	Dam
   1 van	Reijmersdal,
   1 variations	in
   1 variations	of
   1 varied	and
   1 variety	of
   1 various	influencers.
   1 various	interpretations
   1 various	kinds
   1 vary	along
   1 vary	in
   1 vegetables	(see
   1 verification	behaviors
   1 version	of
   1 versus	absent)
   1 versus	advergames.
   1 versus	delayed
   1 versus	disclosure)
   1 versus	none)
   1 versus	nonsponsor
   1 versus	one-sided
   1 very	fame
   1 very	high
   1 very	large
   1 very	popular
   1 very	relatable
   1 very	willing
   1 very	young
   1 via	sponsorship
   1 video	(make-up
   1 video	as
   1 video	compared
   1 video	content
   1 video	games.
   1 video	may
   1 video	takes
   1 video	that
   1 video,	and
   1 video.	Additional
   1 video.	However,
   1 videos	(Evans
   1 videos	(Hudders
   1 videos	(Martínez
   1 videos	(Nicoll
   1 videos	(e.g.,
   1 videos	Journal
   1 videos	Social
   1 videos	appear
   1 videos	are
   1 videos	as
   1 videos	for
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   1 videos	mimic
   1 videos	that
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   1 videos,	yet
   1 videos.	J.
   1 videos.	Soc.
   1 videos.	They
   1 videos.	Through
   1 viewed	food
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   1 viewers	(April
   1 viewers	and
   1 viewers	of
   1 viewers	online,
   1 viewing	is,
   1 viewing	vlogs,
   1 viewing,	while
   1 viewing.	Hum.
   1 views,	shares…)?
   1 views.”	(Fair,
   1 violating	COPPA
   1 violating	kids’
   1 viral	campaigns
   1 visibility	and
   1 visible,	no
   1 visual	disclosure
   1 visual	strategy?
   1 vlog	(i.e.,
   1 vlog	Journal
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   1 vlog	can
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   1 vlog	on
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   1 vlog.	J.
   1 vlog.	These
   1 vlogger	Ryan
   1 vlogger	may
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   1 vloggers	incited
   1 vloggers	is
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   1 vloggers	now
   1 vloggers	on
   1 vloggers	regularly
   1 vloggers,	either
   1 vloggers?	Which
   1 vloggers’	influence
   1 vlogging	is
   1 vlogging	on
   1 vlogging	practices
   1 vlogging,	with
   1 vlogging.	Three
   1 vlogs	(Coates
   1 vlogs	(Nicoll
   1 vlogs	(e.g.,
   1 vlogs	(mostly
   1 vlogs	Introduction
   1 vlogs	including
   1 vlogs	of
   1 vlogs,	and
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   1 vlogs.	Accordingly,
   1 vlogs.	Effectiveness
   1 vlogs.	First,
   1 vlogs.	Marsh
   1 vlogs.	Moreover,
   1 vlogs.	Nicoll
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   1 vlogs.	The
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   1 vs.	YouTube)
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   1 vs.	high
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   1 vs.	unknown,
   1 vulnerability	of
   1 vulnerability	to
   1 vulnerable	children
   1 vulnerable	target
   1 vulnerable	to
   1 vulnerable	when
   1 want	to
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   1 warning	letters:
   1 was	accused
   1 was	both
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   1 was	done
   1 was	financially
   1 was	included
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   1 was	no
   1 was	recently
   1 was	served
   1 was	submitted
   1 was	the
   1 was	undecided
   1 watch	YouTube
   1 watch	a
   1 watch	influencers’
   1 watch	vlogs
   1 watchdog	group
   1 watched	YouTube
   1 watching	an
   1 watching	hundreds
   1 watching	the
   1 watching	videos
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   1 way	onto
   1 way	to
   1 way,	brands
   1 way,	they
   1 way,	we
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   1 we	also
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   1 we	checked
   1 we	compare
   1 we	discuss
   1 we	draw
   1 we	help
   1 we	hope
   1 web	site
   1 web-based	information.
   1 well	recognized
   1 well-being?	To
   1 well-informed,	conscious
   1 well-intended	regulatory
   1 well-known	professional
   1 were	affected
   1 were	conducted
   1 were	conducted.
   1 were	detected.
   1 were	female
   1 were	found
   1 were	found.
   1 were	inspected
   1 were	measured.
   1 were	only
   1 were	screened
   1 were	shown
   1 were	visible,
   1 were	“general
   1 what	age
   1 what	are
   1 what	children
   1 what	people
   1 what	sorts
   1 when	(1)
   1 when	a
   1 when	advertising
   1 when	beauty
   1 when	content
   1 when	dissatisfied
   1 when	examining
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   1 when	in
   1 when	minors
   1 when	targeting
   1 when	they
   1 when	young
   1 where	12
   1 where	and
   1 where	they
   1 where	young
   1 whereas	formal
   1 whereas	girls
   1 whereas	the
   1 whereby	a
   1 whether	children
   1 whether	findings
   1 whether	there
   1 whether	they
   1 whether	this
   1 which	176
   1 which	also
   1 which	brands
   1 which	content
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   1 which	ensures
   1 which	entail
   1 which	examined
   1 which	features
   1 which	led
   1 which	makes
   1 which	might
   1 which	one
   1 which	parents
   1 which	platforms
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   1 which	results
   1 which	their
   1 which	type
   1 while	advertisements
   1 while	expertise
   1 while	gender
   1 while	insights
   1 while	not
   1 while	re-gaining
   1 while	similarity
   1 while	social
   1 while	specifically
   1 while	taking
   1 while	the
   1 while	they
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   1 who	have
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   1 whom	their
   1 whom	they
   1 why	and
   1 why	social
   1 why	these
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   1 wide	reach
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   1 will	wish
   1 window	Overview
   1 window	What
   1 wishful	identification
   1 with	21
   1 with	46
   1 with	Instagram,
   1 with	Truth
   1 with	accepted
   1 with	ages
   1 with	and
   1 with	applicable
   1 with	brand
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   1 with	character
   1 with	children
   1 with	each
   1 with	embedded
   1 with	false
   1 with	findings
   1 with	friends
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   1 with	influencers,
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   1 with	input
   1 with	legal
   1 with	media
   1 with	more
   1 with	my
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   1 with	products
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   1 with	providing
   1 with	purchase
   1 with	such
   1 with	teenage
   1 with	television
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   1 with	toys,
   1 with	traditional
   1 with	two
   1 with	unboxing
   1 with,	and
   1 within	influencers’
   1 within	online
   1 without	an
   1 without	being
   1 without	consent.
   1 without	disturbing
   1 without	enforcing
   1 without	having
   1 without	necessarily
   1 without	parental
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   1 word-of-mouth	(eWOM)
   1 word-of-mouth	advertising:
   1 word-of-mouth	and
   1 word-of-mouth	the
   1 word-of-mouth	while
   1 word-of-mouth:	informational
   1 wordings	(moreover
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   1 work	regarding
   1 work	to
   1 work	was
   1 workplace	standards,
   1 works	for
   1 world.	London:
   1 world.	Thus,
   1 worldwide	from
   1 worry	about
   1 worrying	when
   1 would	be
   1 would	nano
   1 years	old
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   1 years	old.
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   1 |	Contact
   1 §	2.4.2.2).
   1 §3.4).	Second,
   1 ©	2019
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   1 “Unraveling	the
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   1 “influencer	marketing”
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   1 “most	recent”
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   1 “paid	promotion”
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   1 “sponsored	videos
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   1 “unboxing”	videos
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   1 1–12.	10.1177/2056305118790761
   1 1–13.	10.1080/09540251003674089
   1 1–23.	10.5817/CP2019-2-3
   1 1–31.	10.1086/209380
   1 2	List
   1 2	days.
   1 2).	One
   1 2.4.2.2).	More
   1 3,	66–78.
   1 3.	doi:
   1 4,	1–12.
   1 4,	319–329.
   1 4,000	sales
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   1 4–10.	10.1080/00913367.1989.10673146
   1 4–13.	10.1080/00913367.1990.10673175
   1 5	of
   1 5%),	with
   1 5);	Zoooey
   1 5,	185–202.
   1 5–16.	10.1080/00913367.1994.10673438
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   1 6,	73–91.
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   1 7)].	Different
   1 7,	325–351.
   1 7-year-old	children.
   1 7.5%	(N
   1 7–23.	10.1080/00913367.2004.10639166
   1 8	years
   1 8,	191–208.
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   1 9%)	to
   1 9,	319–342.
   1 9,	95–112.
   1 9,	e47–e57.
   1 9-	and
   1 9–38.	10.2753/JEC1086-4415130402
   1 10	years
   1 10.1001/archpediatrics.2010.300	[PubMed]
   1 10.1002/cb.1704	[CrossRef]
   1 10.1002/cb.22	[CrossRef]
   1 10.1007/BF02894421	[CrossRef]
   1 10.1007/s11747-016-0503-8	[CrossRef]
   1 10.1016/0193-3973(84)90017-0	[CrossRef]
   1 10.1016/j.ijinfomgt.2014.04.007	[CrossRef]
   1 10.1016/j.intmar.2012.01.003	[CrossRef]
   1 10.1016/j.intmar.2016.12.002	[CrossRef]
   1 10.1016/j.jand.2016.08.012	[PMC
   1 10.1016/j.jbusres.2016.04.171	[CrossRef]
   1 10.1016/j.jpeds.2013.01.059	[PubMed]
   1 10.1016/j.jretai.2004.04.005	[CrossRef]
   1 10.1017/S0021849904040371	[CrossRef]
   1 10.1037/0033-2909.117.1.21	[PubMed]
   1 10.1037/0033-295X.84.2.191	[PubMed]
   1 10.1037/1089-2680.6.1.73	[CrossRef]
   1 10.1037/a0034615	[CrossRef]
   1 10.1037/h0025721	[PubMed]
   1 10.1037/h0045925	[PubMed]
   1 10.1046/j.1470-6431.2003.00327.x	[CrossRef]
   1 10.1080/00913367.1989.10673146	[CrossRef]
   1 10.1080/00913367.1990.10673175	[CrossRef]
   1 10.1080/00913367.1994.10673438	[CrossRef]
   1 10.1080/00913367.1998.10673543	[CrossRef]
   1 10.1080/00913367.2002.10673664	[CrossRef]
   1 10.1080/00913367.2004.10639166	[CrossRef]
   1 10.1080/00913367.2015.1107871	[CrossRef]
   1 10.1080/00913367.2015.1115380	[CrossRef]
   1 10.1080/00913367.2016.1269303	[CrossRef]
   1 10.1080/00913367.2018.1	[CrossRef]
   1 10.1080/00913367.2018.1463580	[CrossRef]
   1 10.1080/00913367.2018.1544952	[CrossRef]
   1 10.1080/01596306.2015.1041457	[CrossRef]
   1 10.1080/01596306.2015.1129311	[CrossRef]
   1 10.1080/02650487.2007.11072998	[CrossRef]
   1 10.1080/02650487.2008.11073052	[CrossRef]
   1 10.1080/02650487.2015.1021898	[CrossRef]
   1 10.1080/02650487.2015.1090045	[CrossRef]
   1 10.1080/02650487.2017.1335040	[CrossRef]
   1 10.1080/02650487.2017.1348034	[CrossRef]
   1 10.1080/02650487.2017.1348035	[CrossRef]
   1 10.1080/02650487.2017.1410000	[CrossRef]
   1 10.1080/02650487.2017.141105639363	[CrossRef]
   1 10.1080/02650487.2018.1559558	[CrossRef]
   1 10.1080/02650487.2019.1634898	[CrossRef]
   1 10.1080/0267257X.2018.1482941	[CrossRef]
   1 10.1080/08838159609364370	[CrossRef]
   1 10.1080/09540251003674089	[CrossRef]
   1 10.1080/10810730.2010.529487	[PubMed]
   1 10.1080/10810730.2011.650833	[PubMed]
   1 10.1080/13527266.2011.620764	[CrossRef]
   1 10.1080/15252019.2018.1533501	[CrossRef]
   1 10.1080/17482798.2015.997106	[CrossRef]
   1 10.1080/17482798.2018.1517656	[CrossRef]
   1 10.1080/19392397.2016.1218292	[CrossRef]
   1 10.1080/23808985.2015.11679179	[CrossRef]
   1 10.1086/209029	[CrossRef]
   1 10.1086/209217	[CrossRef]
   1 10.1086/209380	[CrossRef]
   1 10.1086/209559	[CrossRef]
   1 10.1086/266996	[CrossRef]
   1 10.1086/268454	[PubMed]
   1 10.1089/cpb.2008.0292	[PubMed]
   1 10.1108/17473611111141623	[CrossRef]
   1 10.1108/EJM-08-2016-0472	[CrossRef]
   1 10.1108/YC-02-2015-00507	[CrossRef]
   1 10.1108/YC-05-2015-00531	[CrossRef]
   1 10.1108/YC-12-2018-0896	[CrossRef]
   1 10.1111/1464-0597.00092	[CrossRef]
   1 10.1111/ijcs.12302	[CrossRef]
   1 10.1111/ijpo.12540	[PubMed]
   1 10.1111/j.1083-6101.2007.00393.x	[CrossRef]
   1 10.1111/j.1440-1754.2011.02025.x	[PubMed]
   1 10.1111/j.1468-2958.1985.tb00071.x	[CrossRef]
   1 10.1111/j.2047-6310.2013.00169.x	[PubMed]
   1 10.1111/obr.12237	[PMC
   1 10.1177/1096348013515918	[CrossRef]
   1 10.1177/1329878X16665177	[CrossRef]
   1 10.1177/1461444807075015	[CrossRef]
   1 10.1177/1461444817728425	[CrossRef]
   1 10.1177/2056305118790761	[CrossRef]
   1 10.1186/s12889-019-7387-8	[PMC
   1 10.1207/S1532785XMEP0704_2	[CrossRef]
   1 10.1353/foc.0.0001	[PubMed]
   1 10.1362/026725799784870379	[CrossRef]
   1 10.1542/peds.2013-0093	[PubMed]
   1 10.1542/peds.2015-3977	[PMC
   1 10.1542/peds.2018-2554	[PubMed]
   1 10.2307/1126674	[PubMed]
   1 10.2307/1129197	[CrossRef]
   1 10.2307/2094592	[PubMed]
   1 10.2501/IJA-30-1-047-07	[CrossRef]
   1 10.2501/IJA-30-2-329-350	[CrossRef]
   1 10.2501/JAR-2018-003	[CrossRef]
   1 10.2501/S0265048708080062	[CrossRef]
   1 10.2753/JEC1086-4415130402	[CrossRef]
   1 10.3389/fpsyg.2019.02685	PMCID:
   1 10.5817/CP2019-2-2	[CrossRef]
   1 10.5817/CP2019-2-3	[CrossRef]
   1 10:	2685.
   1 11	react
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   1 11%	of
   1 11,	954–961.
   1 12	(John,
   1 12	focus
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   1 12,	155–180.
   1 12,	171–183.
   1 12,	277–283.
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   1 13,	1–23.
   1 13,	210–230.
   1 13,	36–52.
   1 13,	9–38.
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   1 14:e12540.	10.1111/ijpo.12540
   1 14;	Accepted
   1 15,	291–314.
   1 16,	107–126.
   1 16,	310–321.
   1 16,	385–406.
   1 16,	420–437.
   1 16,	79–89.
   1 16.2%),	while
   1 16:	commercial
   1 17,	1068–1080.
   1 17,	197–210.
   1 17–35.	10.1080/00913367.2002.10673664
   1 18,	205–234.
   1 18,	39–53.
   1 18,	4–10.
   1 19,	215–229.
   1 19,	4–13.
   1 19,	58–73.
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   1 20,	2604–2628.
   1 20,	463–468.
   1 20.	10.1108/YC-12-2018-0896
   1 21	million
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   1 23,	5–16.
   1 25	SSCI-ranked
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   1 25	years.
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   1 26,	99–128.
   1 27,	209–234.
   1 27,	326–330.
   1 27,	447–470.
   1 27,	67–82.
   1 29,	34–42.
   1 30,	329–350.
   1 30,	47–75.
   1 31,	17–35.
   1 31,	46–54.
   1 32,000	sales
   1 33,	7–23.
   1 34,	592–602.
   1 34,	592–619.
   1 34–42.	[Google
   1 35,	266–300.
   1 35,	909–931.
   1 36%	of
   1 36,	798–828.
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   1 38)	(Ahn
   1 38,	173–206.
   1 38,	237–257.
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   1 38,	731–759.
   1 38,	82–92.
   1 39,	311–338.
   1 39–53.	10.1080/13527266.2011.620764
   1 40,	478–495.
   1 40,	575–582.
   1 41%	more
   1 41,	93–127.
   1 42,	285–314.
   1 44,	333–348.
   1 44,	636–655.
   1 45,	157–168.
   1 45,	169–182.
   1 45,	55–75.
   1 45.8%)	or
   1 46	children
   1 46,	333–349.
   1 46–54.	[Google
   1 47,	255–269.
   1 47,	309–325.
   1 47,	326–346.
   1 47,	776–782.
   1 47–75.	10.2501/IJA-30-1-047-07
   1 50	results
   1 51,	2156–2174.
   1 51,	269–290.
   1 52%	male,
   1 52,	717–720.
   1 55	academic
   1 55–75.	10.1007/s11747-016-0503-8
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   1 57–78.	10.1086/266996
   1 58,000	orders
   1 58–73.	10.1080/15252019.2018.1533501
   1 59,	487–498.
   1 63,	575–582.
   1 66–78.	10.1037/a0034615
   1 67–82.	10.1080/00913367.1998.10673543
   1 69,	316–337.
   1 69,	5753–5760.
   1 73–91.	10.1037/1089-2680.6.1.73
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   1 80,	101–116.
   1 81%	of
   1 82,	16.2%),
   1 82–92.	10.1016/j.intmar.2016.12.002
   1 83–91.	10.1016/j.intmar.2012.01.003
   1 84,	191–215.
   1 86–100.	10.1177/1329878X16665177
   1 93–127.	10.1177/1096348013515918
   1 95–112.	10.1080/17482798.2015.997106
   1 99–128.	10.1080/02650487.2007.11072998
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   1 101–112.	10.1007/BF02894421
   1 101–116.	10.1016/j.jretai.2004.04.005
   1 107–126.	10.1111/obr.12237
   1 117,	21–38.
   1 117,	265–270.
   1 132,	805–810.
   1 138,	e20153977–e20153977.
   1 143:e20182554.	10.1542/peds.2018-2554
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   1 155–180.	10.1111/j.1468-2958.1985.tb00071.x
   1 157–168.	10.1080/00913367.2015.1115380
   1 160),	using
   1 161,	86–100.
   1 163,	339–343.
   1 165,	229–234.
   1 169–182.	10.1080/00913367.2015.1107871
   1 171–183.	10.1108/17473611111141623
   1 173–206.	10.1080/02650487.2017.141105639363
   1 176	children
   1 183–213.	10.1086/209559
   1 185–202.	10.1016/0193-3973(84)90017-0
   1 191k	followers
   1 191–208.	10.1080/19392397.2016.1218292
   1 191–215.	10.1037/0033-295X.84.2.191
   1 197–210.	10.1002/cb.1704
   1 205–234.	10.1353/foc.0.0001
   1 209–234.	10.1080/02650487.2008.11073052
   1 210–230.	10.1111/j.1083-6101.2007.00393.x
   1 215–229.	[PubMed]
   1 229–234.	10.1001/archpediatrics.2010.300
   1 232,	45.8%)
   1 237–257.	10.1080/02650487.2017.1410000
   1 251–267.	[Google
   1 255–269.	10.1080/00913367.2018.1463580
   1 265–270.	10.1016/j.jand.2016.08.012
   1 266–300.	10.1080/02650487.2015.1021898
   1 269–290.	10.1111/1464-0597.00092
   1 277–283.	10.1089/cpb.2008.0292
   1 285–314.	10.1086/268454
   1 291–314.	10.1362/026725799784870379
   1 309–325.	10.1080/00913367.2018.1
   1 310–321.	10.1086/209217
   1 311–338.	10.1080/23808985.2015.11679179
   1 312-	Children’s
   1 316–337.	10.1037/h0025721
   1 319–329.	10.1002/cb.22
   1 319–342.	10.1177/1461444807075015
   1 325–351.	10.1207/S1532785XMEP0704_2
   1 326–330.	10.1046/j.1470-6431.2003.00327.x
   1 326–346.	10.1080/00913367.2018.1544952
   1 329–350.	10.2501/IJA-30-2-329-350
   1 333–348.	10.1017/S0021849904040371
   1 333–349.	10.1080/00913367.2016.1269303
   1 339–343.	10.1016/j.jpeds.2013.01.059
   1 369–380.	10.1080/01596306.2015.1041457
   1 385–406.	10.1108/YC-02-2015-00507
   1 418	parents,
   1 420–437.	10.1108/YC-05-2015-00531
   1 447–470.	10.2501/S0265048708080062
   1 463–468.	[Google
   1 478–495.	10.1080/08838159609364370
   1 487–498.	10.2501/JAR-2018-003
   1 499–506.	10.2307/1126674
   1 506	food
   1 508–525.	10.1080/02650487.2017.1335040
   1 575–582.	10.1037/h0045925
   1 575–582.	10.1111/ijcs.12302
   1 590–602.	10.1080/01596306.2015.1129311
   1 592–602.	10.1016/j.ijinfomgt.2014.04.007
   1 592–619.	10.1080/0267257X.2018.1482941
   1 636–655.	10.2307/2094592
   1 717–720.	10.2307/1129197
   1 731–759.	10.1080/02650487.2018.1559558
   1 776–782.	10.1111/j.1440-1754.2011.02025.x
   1 798–828.	10.1080/02650487.2017.1348035
   1 805–810.	10.1542/peds.2013-0093
   1 852–870.	10.1080/02650487.2017.1348034
   1 900	million
   1 909–931.	10.1080/02650487.2015.1090045
   1 954–961.	10.1086/209029
   1 1068–1080.	10.1080/10810730.2011.650833
   1 1948).	In
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   1 2016	“Unboxing”
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   1 2016;	Wojdynski
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   1 2018,	U.S.
   1 2018.	Available
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   1 2018;	Schouten
   1 2018a,b).	Accordingly,
   1 2019	*
   1 2019	Children’s
   1 2019	De
   1 2019	Dec
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   1 2019).	There
   1 2019).	They
   1 2019).	Unboxing
   1 2019).	__________________________________________________________________
   1 2019,	influencer
   1 2019,	ranked
   1 2019;	10:
   1 2019;	Clement,
   1 2019a)	or
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   1 2019a),	it
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   1 2020.	Some
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   1 2156–2174.	10.1108/EJM-08-2016-0472
   1 2604–2628.	10.1177/1461444817728425
   1 2685.	Published
   1 5753–5760.	10.1016/j.jbusres.2016.04.171
   1 8600	Rockville
   1 20894	USA
   1 31849783	What
   1 Inf.	Manag.
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   1 Influencers	and
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   1 Information,	U.S.
   1 inflate	their
   1 influence	consumers’
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   1 influencer	bought
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   1 influencer	does
   1 influencer	endorsements
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   1 influencer	metrics
   1 influencer	perspective
   1 influencer	practices
   1 influencer	shares
   1 influencer	status.
   1 influencer	that
   1 influencer	trustworthiness
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   1 influencer	videos.
   1 influencer	with
   1 influencer,	without
   1 influencer.	The
   1 influencers	(i.e.,
   1 influencers	accordingly
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   1 influencers’	vlogs
   1 influences	the
   1 influential	and
   1 influential	social
   1 influential	sources
   1 influential	vloggers
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   1 inform	viewers
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   1 information	(i.e.,
   1 information	Article
   1 information	Disclaimer
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   1 information,	resulting
   1 information.	As
   1 information.	J.
   1 information.	New
   1 informational	and
   1 informative	for