Social Crossway How travel influencers are changing the tourism industry Social Crossway -- -- Image for post Image for post As the value of social media influencers proceeds to grow and progress, so are the travel companies trying to shake hand with these influencers to make their products visible. -- -- Of course, lower deals on airfare and hotels are the main motivators but the ability of influencers and social media has led to relatively exotic travel spots growing top-of-mind for users. One of the most productive ideas in business for decades drew off one of the easiest -- -- exotic travel spots growing top-of-mind for users. One of the most productive ideas in business for decades drew off one of the easiest and most pleasant of Influencer campaigns in 2017. Coachella is a well-known music festival, mainly because it’s one that rock stars and entertainment stars attend themselves. It’s so cool that Airbnb chose -- -- well-known music festival, mainly because it’s one that rock stars and entertainment stars attend themselves. It’s so cool that Airbnb chose to use some of the Influencers it could reach and the resulting campaign was pure brilliance. -- -- stars posted photos and video of their Airbnb rooms to their followers and fans. At the same time, the brand also used a special power Influencer as well. Image for post Image for post Image for post -- -- Image for post Image for post A famous model and an Influencer, with 3.7 million fans have huge power and influence on the platform. And when she posts about Coachella and introduces her friends at Airbnb, it all turns into a huge volume of the selling point. -- -- most engagement is Instagram. While influencers’ trips may be backed by the brands they’re promoting, they remain considerably more relatable than stars in Television ads. -- they remain considerably more relatable than stars in Television ads. The draw of this relatability gives influencers hold over Millennials, altering their travel decisions and growing their wanderlust. In short, -- altering their travel decisions and growing their wanderlust. In short, travel influencer marketing is the reason Millennials demand more vacations, and Millennials are the cause these tactics work so thoroughly. -- -- We are Social Crossway a Social Media Marketing Platform and our job is to provide potential brands like yours to right influencers to lead a successful marketing campaigns digitally. -- -- Follow (BUTTON) * Influencer Marketing * Marketing * Social Media -- -- At https://www.socialcrossway.com, we think beyond connecting brands with top content creators by providing in-depth influencer marketing integration. (BUTTON) Follow -- -- At https://www.socialcrossway.com, we think beyond connecting brands with top content creators by providing in-depth influencer marketing integration. (BUTTON) -- -- At https://www.socialcrossway.com, we think beyond connecting brands with top content creators by providing in-depth influencer marketing integration. Social Crossway -- -- At https://www.socialcrossway.com, we think beyond connecting brands with top content creators by providing in-depth influencer marketing integration. More From Medium