Politicians Are Turning to Influencers, Just Like Brands Are -- Politicians Are Turning to Influencers, Just Like Brands Are Article by Jasmine Enberg | Feb 26, 2020 -- -- (BUTTON) (BUTTON) (BUTTON) Download Politicians Are Turning to Influencers, Just Like Brands Are Share Topics -- -- Share Topics Influencer Marketing Politics United States -- -- As the 2020 presidential race continues, some candidates are turning to social media influencers to spread their messages and garner support for their campaigns. It was reported that former New York City mayor Michael Bloomberg recently partnered with popular Instagram accounts to -- -- project. The appeal of influencer marketing is the same for politicians as it is for commercial brands: It allows them to reach a younger audience that is increasingly resistant to traditional advertising tactics. -- -- It remains to be seen how many of those young voters will actually head to the polls on Election Day, but partnering with influencers in an attempt to mobilize the youth is a safe bet for candidates. For many -- attempt to mobilize the youth is a safe bet for candidates. For many young adults, influencers are an important part of their digital lives. They are more likely than other age groups to consider influencers trustworthy and take action based on their recommendations. -- -- According to an August 2019 GlobalWebIndex survey, 22% of Gen Z and 20% of millennial internet users in the US and UK had made a purchase inspired by an influencer or celebrity post on social media in the previous month. US/UK Internet Users Who Have Made a Purchase Inspired by an -- -- previous month. US/UK Internet Users Who Have Made a Purchase Inspired by an Influencer/Celebrity Post on Social Media, by Generation, Aug 2019 (% of respondents) [svg%3E%0A] E-Mail ChartDownload -- -- E-Mail ChartDownload But influencers also offer political candidates an additional bonus, as they can help campaigns sidestep some of the new political advertising -- they can help campaigns sidestep some of the new political advertising rules. Twitter, for instance, still allows unpaid political influencer marketing on its platform, and Google has said that it has no further -- marketing on its platform, and Google has said that it has no further requirements for political influencer marketing than other forms of brand-influencer partnerships. Creators simply have to check a box if their videos include paid product placements or endorsements. -- -- @mikebloomberg is a very 2008 strategy.” In response to the campaign's influencer outreach, Facebook said that it will allow influencers to post content related to political campaigns as long as the posts are clearly identified as ads. -- -- for debate. In a February 2020 CivicScience survey, just 14% of US adult internet users supported political campaigns using social media influencer marketing. More than half (53%) opposed, but a full third of respondents were undecided. -- -- respondents were undecided. Influencer marketers are torn, too. Maria Sipka, co-founder and executive vice president of brand strategy at influencer marketing platform Linqia, said politician-influencer partnerships should be allowed only if they are genuine and authentic. “It’s absolutely OK for -- allowed only if they are genuine and authentic. “It’s absolutely OK for politicians to identify influencers that are talking about every issue they are experiencing, form a connection with those influencers and start to build that relationship. But money should never exchange hands.” -- -- Snap's StreetCred acquisition will fuel the social platform's local advertising ambitions (More) digital trends for 2021: Influencer- and user-generated content Article -- Article (More) digital trends for 2021: Influencer- and user-generated content More than two-thirds of US marketers will use influencer marketing Article -- Article More than two-thirds of US marketers will use influencer marketing Super Bowl LV likely to hit highest ad revenues ever, with 30-second spots reaching $5.6 million -- -- Daily News (More) digital trends for 2021: Influencer- and user-generated content Article -- Article (More) digital trends for 2021: Influencer- and user-generated content US programmatic CTV video advertising will soar in 2021 Article -- -- Popular on Insider Intelligence (More) digital trends for 2021: Influencer- and user-generated content Article -- Article (More) digital trends for 2021: Influencer- and user-generated content SMS Marketing 2021 Report -- -- Trending in United States (More) digital trends for 2021: Influencer- and user-generated content Article -- Article (More) digital trends for 2021: Influencer- and user-generated content SMS Marketing 2021 Report