* Collections
     * Barrett, The Honors College Thesis/Creative Project Collection
     * Examining the Potential Adverse Effects of Social Media Influencers
       on Mental Health

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Examining the Potential Adverse Effects of Social Media Influencers on Mental
Health
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   Abstract Social media influencers are a marketing tactic that has
   become very relevant in present-day marketing within the past decade.
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   become very relevant in present-day marketing within the past decade.
   The way that social media influencers succeed is by utilizing
   strategies that capitalize on both marketing and social media
   perspectives. Based on research findings, it was found that advertising
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   perspectives. Based on research findings, it was found that advertising
   and social media separately negatively affect mental well-being and
   perceptions of body image. Since social media influencers have a role
   within both spheres, the question on if they have the same effects on
   mental health has become a topic of discussion.
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   This interview-style podcast highlights the history of marketing and
   advertising, social media and its effects on users, and social media
   influencers and their roles in consumers’ lives. Furthermore, expert
   opinions from faculty at Arizona State University will help answer the
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   opinions from faculty at Arizona State University will help answer the
   question: do influencers have an adverse effect on mental health?
   Professor Naomi Mandel, a consumer behavior professor at the W. P.
   Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty
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   Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty
   Fellow at Barrett, The Honors College, provide insight on the topic of
   social media influencers. The full interviews are found in the podcast.
   Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary
   Ingram-Waters’ interview is found at 46:00.... (more)
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   Director) / Giles, Charles (Committee Member) / Department of Marketing
   / Barrett, The Honors College
   Subject Podcasts / Social Media Influencers / Influencers / Mental
   Health / Marketing
   Series Academic Year 2018-2019