Marketing, Design & Web Agency » Comments Feed Digital Glue - Marketing, Design & Web Agency » The New Marketing: The Power of YouTube influencers Comments Feed alternate alternate alternate fbpx -- -- ____________________ The New Marketing: The Power of YouTube influencers By Aneela Hoque 3 years ago -- -- By Aneela Hoque 3 years ago Home / PR / The New Marketing: The Power of YouTube influencers -- Influencer marketing We’ve had Emily in the office for the last few weeks completing a -- -- has a flair for writing and research. She’s put these skills into action and turned her hand to writing a blog for us on the power of YouTube influencers. -- I find the fairly new world of content creators and influencers fascinating. Many people ask, what is an influencer? Quite simply put, influencers are individuals that have grown large followings on digital platforms, such as YouTube, LinkedIn and Twitter. As a ‘millennial’, I’ve grown up watching many ‘YouTubers’. I’ve watched them gain large -- -- of Netflix and Facebook put together. Brands are turning towards influencers, such as YouTubers, to market their products. Big names such as PewDiePie, Zoella, and Smosh, are prime examples of major marketing channels for brands. They are the -- -- internet’s version of celebrity endorsements. At Digital Glue we love putting our clients in the spotlight. We do this using a variety of methods, including influencer marketing and public relations. The question is, how do individuals become an influencer? Many started off filming themselves in their rooms, it may have sounded -- -- creators! So why are businesses turning to YouTube influencers? -- YouTube influencer Marketing -- Youtube Influencer Marketing by Digital Glue -- Why do YouTube influencers have huge power over consumers’ purchasing decisions? -- -- decisions? YouTube influencers are highly influential through their ability to make the viewer feel like they know them; they are your ‘friend’. They feel authentic and genuine, far more so than actors and actresses. The -- -- unreachable like celebrities; they feel, to many viewers, like them. Smaller influencers, despite less reach, can have an even greater engagement rate and influence, as they truly know their following. This can offer a brand a lower cost and more effective alternative to traditional media endorsement. -- -- Why are relationships important? The success of a product relies on the relationship with the influencer and the consumer. Influencer marketing is based on ‘the economy of trust’. If an influencer no longer feels authentic, people will unfollow them and no longer engage with them. If it’s forced, it can put viewers off. This trust is something that a traditional celebrity -- -- unfollow them and no longer engage with them. If it’s forced, it can put viewers off. This trust is something that a traditional celebrity cannot offer, and, through this, we see the success of influencer marketing. If they believe in a product, their audience will too. -- -- Ability to story tell YouTube Influencers can really connect with their audience through their ability to story tell. Audience members become invested in their lives through regularly watching and, as I said earlier, feeling as if -- -- element appeals and inspires consumers. Brands and influencers help each other -- Influencers take on a partnership with a brand. We’ve seen an increase in YouTube influencers taking on a prominent role in the marketing strategies of a brand. This then develops a symbiotic relationship -- strategies of a brand. This then develops a symbiotic relationship between brand and influencer. They help each other grow. Gymshark is a prime example. -- -- They primarily advertise through YouTubers that create fitness content and have built rapport, and trust with their large audience following. Gymshark’s events hosted and endorsed by those very influencers are very highly publicised as a result. The influencers’ reputation in fitness and sheer personality successfully sell their brand, leading to new product lines selling out within minutes. -- -- new product lines selling out within minutes. This example reinforces the success of YouTube influencers to increase consumer purchasing decisions and so, utilising this strategy correctly can really benefit businesses. -- -- can really benefit businesses. Looking to harness the power of influencers for your brand? We can help you. Email [email protected] to get started. -- -- Tags: influencer, marketing, PR, social media, youtube influencers Recent News