#alternate Influencer Agency » Feed Influencer Agency » Comments Feed alternate alternate -- -- * English Copyright © 2011 - 2019 Influencer Agency -- Influencer Agency Influencer Agency * Home -- -- Menu Close young influencer Facebook, Instagram, Snapchat, YouTube -- -- Facebook, Instagram, Snapchat, YouTube Research: Influencers influence young people the most -- Influencers, as the name reveals: influence. A major study by consultancy firm Wunderman Thompson Commerce found that more than half -- consultancy firm Wunderman Thompson Commerce found that more than half of young people under the age of 16 are seduced by sponsored influencer posts on Instagram. Looking at the several types of sponsored -- posts on Instagram. Looking at the several types of sponsored influencer content, online videos are most popular. -- The researchers report in Generation Alpha Report 2019 that influencers are going to play the most important role in the lives of the next -- are going to play the most important role in the lives of the next generations of shoppers. Although friends (28 percent) influence the buying behavior of these young people the most, vloggers and bloggers -- buying behavior of these young people the most, vloggers and bloggers are in second place with 25 percent. Family influence covers third place with 21 percent. -- -- Consequences for retailers 14 percent of young people would like their favorite influencer to start their own store in the future. This implies that when influencers collaborate with retailers, this can have extremely large consequences for the retail landscape. -- -- In any case, it means a more competitive environment for the retail industry. In order to survive this increased competition, companies must recognize the connection between influencer and consumer and keep a close eye on the further development of influencers and influencer marketing. -- -- The authors of the report insist on becoming aware of the great influence of social media on these young people. 57 percent of young people state that seeing advertisements for products or services on Instagram tempts them to make a purchase. As said before, the type of -- -- percent), followed by social media postings (19 percent). influencer marketing jongeren influencer marketing jongeren -- Amazon can still do without influencer marketing Currently, Amazon is one of the few e-commerce platforms that doesn’t -- -- Currently, Amazon is one of the few e-commerce platforms that doesn’t use influencer marketing (yet), the research conclude. The retail giant is one of the ten most recognized and loved brands among young people. 84 percent knows the brand Amazon and 70 percent of them are well -- -- Insights (p) Previous Influencer marketing in the fashion industry View Post Next (n) More and more young adults say they are addicted to social media View -- -- Post influenceragency 2019-09-22T08:49:44+00:00 Address -- -- +1 213-275-2108 hello@influencer.agency Navigate * Home -- -- Quick Links * Terms and Conditions * What is an influencer? * Instagram Influencer Rates * Influencer Screen Time Survey * Influencer Marketing Agency Los Angeles Copyright © 2011 - 2020