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     * How Social Media Influencers Impact Online Buying Decisions-
       Statistics and Trends
       By Khalid Saleh
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          + Posted in Conversion Rate Optimization, Infographics, Sales &
            Marketing
       how social media influencers are impacint online buying decisions
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       Did you know that 40% of people say they have purchased a product
       online as a result of seeing it being used by an influencer on
       social media? 72% of customers trust a business more after it is
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       social media? 72% of customers trust a business more after it is
       recommended by an influencer whereas 49% of consumers rely on
       product recommendations shared by influencers for their purchases.
       Check out our infographic to know about the growing importance of
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       Check out our infographic to know about the growing importance of
       social media influencers and how social media influencers impact
       online buying decisions.
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       online buying decisions.
       How Social Media Influencers Are Impacting Online Buying Decisions-
       Infographic by- Invesp Conversion Rate Optimization Company
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       70% of teenagers say they trust influencers more than traditional
       celebrities.
       40% of people say they have purchased a product online as a result
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       celebrities.
       40% of people say they have purchased a product online as a result
       of seeing it being used by an influencer on social media.
       49% of consumers rely on product recommendations shared by
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       49% of consumers rely on product recommendations shared by
       influencers for their purchases
       72% of customers trust a business more after it is recommended by
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       72% of customers trust a business more after it is recommended by
       an influencer
       Consumers Trust Influencers 94% More than Friends or Family When
       Making Shopping Decisions
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       Making Shopping Decisions
       92% of shoppers trust influencer reviews over classic ads and
       celebrity endorsements
       33% of those participating in the survey admitted that social media
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       celebrity endorsements
       33% of those participating in the survey admitted that social media
       influencers are their most trusted sources for shopping
       43% of respondents said authenticity was the top reason to “trust”
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       43% of respondents said authenticity was the top reason to “trust”
       an influencer; 39% said the expertise of the influencer would make
       them trust the endorsement.
       44% of all respondents said they have considered purchasing a
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       them trust the endorsement.
       44% of all respondents said they have considered purchasing a
       product or service based on a social influencer post
       24% said they have recommended a product or service based on an
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       24% said they have recommended a product or service based on an
       influencer post.

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