Fichier de travail (INPUT) : ./DUMP-TEXT/utf8_1-4.txt
Encodage utilisé (INPUT) : UTF-8
Forme recherchée : \bimpact|influence|(网红)?效应|影响(力)?\b
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- Ligne n°79 : Game of influence: how new-wave political influencers became 'lightning rods'
- Ligne n°79 : Game of influence: how new-wave political influencers became 'lightning rods'
Ligne n°80 : of debate ...- Ligne n°84 : The evolution of social media has given rise to influencers who have a
Ligne n°85 : clear impact on the way their followers, and the broader social ...
Ligne n°84 : ... The evolution of social media has given rise to influencers who have a- Ligne n°85 : clear impact on the way their followers, and the broader social
Ligne n°86 : audience, think about politics - despite not coming from a traditional ...- Ligne n°97 : Correlation is not causation, of course; but few would deny the impact
Ligne n°98 : of the vocal Labour supporter, who has 1.3m Twitter followers, in ...
Ligne n°99 : ... galvanising swathes of the public. Indeed, one might argue that it is- Ligne n°100 : evidence of the impact of a new wave of social- media-savvy influencers
- Ligne n°100 : evidence of the impact of a new wave of social- media-savvy influencers
Ligne n°101 : on UK politics. ...- Ligne n°103 : 'Avoid parallel conversations': Femi's path to political influence (and
Ligne n°104 : comms tips) ...- Ligne n°106 : ‘Influencer’ is a notoriously tricky term. Stormzy (below), like many
Ligne n°107 : other people sometimes categorised under this label, rose to fame ...
Ligne n°108 : ... through his ‘day job’ and remains predominantly outside the- Ligne n°109 : ‘Westminster bubble’. Other influencers are more strongly linked to
Ligne n°110 : political movements. ...
Ligne n°112 : ... What they have in common is that they fall outside the definition of- Ligne n°113 : ‘traditional’ political influencers: politicians, lobbyists or
Ligne n°114 : full-time journalists working for established media titles. ...
Ligne n°119 : ... "Twitter and sites such as Instagram have opened the door to a new- Ligne n°120 : generation of political influencers – and they’re having more impact
- Ligne n°120 : generation of political influencers – and they’re having more impact
Ligne n°121 : than ever," says Steve Hawkes, head of strategic media at Burson Cohn & ...
Ligne n°121 : ... than ever," says Steve Hawkes, head of strategic media at Burson Cohn &- Ligne n°122 : Wolfe – himself a former ‘traditional’ influencer, having been deputy
Ligne n°123 : political editor of The Sun before joining BCW in October. ...
Ligne n°132 : ... Alice Klein, assistant director of comms at Shelter, spells out the- Ligne n°133 : role influencers play for the homelessness charity. "The new wave is
Ligne n°134 : really important to us because they have big spheres of influence, ...
Ligne n°133 : ... role influencers play for the homelessness charity. "The new wave is- Ligne n°134 : really important to us because they have big spheres of influence,
Ligne n°135 : often comprised of followers who are particularly engaged and active," ...
Ligne n°139 : ... campaigns, which press for changes to policy that will help end- Ligne n°140 : homeless- ness. For example, can an influencer retweet a story about
Ligne n°141 : Shelter’s work which signposts their followers to take one of our ...
Ligne n°148 : ... London, Manchester, Birmingham and Bristol – we will always need- Ligne n°149 : social-media platforms and [their] most popular influencers to share
Ligne n°150 : our reactive campaigns widely and quickly." ...
Ligne n°152 : ... For WA Communications MD Dominic Church, the "massive" rise in- Ligne n°153 : non-traditional influencers is "part and parcel of the decline in trust
Ligne n°154 : in politicians and, in part, in journalists". ...
Ligne n°157 : ... journalist and perhaps can generate more trust than traditional- Ligne n°158 : influencers.
Ligne n°170 : ... Seahorse Environmental Communications, makes a distinction between the- Ligne n°171 : ‘political insider’ influencers – former special advisers, party
Ligne n°172 : activists or well-connected journalists, for example – and those famous ...
Ligne n°181 : ... "They’re still speaking to people in that bubble," says Gornall. "I- Ligne n°182 : think a lot of people want insight [from political influencers] as
Ligne n°183 : well. ...- Ligne n°190 : She agrees that ‘political insider’ influencers can have more of an
Ligne n°191 : impact advancing certain opinions, whereas ‘celebrity’ influencers ...
Ligne n°190 : ... She agrees that ‘political insider’ influencers can have more of an- Ligne n°191 : impact advancing certain opinions, whereas ‘celebrity’ influencers
- Ligne n°191 : impact advancing certain opinions, whereas ‘celebrity’ influencers
Ligne n°192 : typically use their vast reach to popularise these views. ...
Ligne n°201 : ... "When you have a fashion journalist speaking about politics, the- Ligne n°202 : influence they have on a young audience who may not be political is
Ligne n°203 : quite big," says Gornall. ...- Ligne n°210 : Asked what makes a good political influencer, Hawkes pinpoints three
Ligne n°211 : factors: "Clear messaging, a unique selling point and a following." ...- Ligne n°215 : "Critically, the influencer... has to be accurate and appear to be
Ligne n°216 : connected [to] – but not in the pay of – the party they’re supporting. ...
Ligne n°217 : ... Just as people are cynical about a newspaper’s hidden agenda, you are- Ligne n°218 : seeing people question an ‘influencer’s’ credibility.
Ligne n°227 : ... GK Strategy director Emma Petela says that the most successful new-wave- Ligne n°228 : influencers will typically "have a very clear position and voice, and
Ligne n°229 : aren't afraid to make unedited or uncompromising statements". ...
Ligne n°234 : ... by politicians, and even academic experts at times, social-media- Ligne n°235 : influencers are often looked at to provide scrutiny."
Ligne n°242 : ... [Screenshot-2020-01-20-at-09.11.01.png] There is an important caveat- Ligne n°243 : with this kind of influencer, however.
Ligne n°245 : ... "They are naturally biased," says Petela. "And it is easy for people- Ligne n°246 : who have different views to simply unfollow, meaning that their impact
Ligne n°247 : on people who aren’t already sympathetic to their views could be ...
Ligne n°251 : ... their noise on social media, Labour-supporting or anti-Brexit- Ligne n°252 : influencers failed to stop a Conservative victory. Whether this shows
Ligne n°253 : the limits of ‘new wave’ influencers or of the Labour party’s campaign ...
Ligne n°252 : ... influencers failed to stop a Conservative victory. Whether this shows- Ligne n°253 : the limits of ‘new wave’ influencers or of the Labour party’s campaign
Ligne n°254 : is up for debate; but, of course, plenty of influencers exist on the ...
Ligne n°253 : ... the limits of ‘new wave’ influencers or of the Labour party’s campaign- Ligne n°254 : is up for debate; but, of course, plenty of influencers exist on the
Ligne n°255 : right of the political spectrum too. ...- Ligne n°257 : For Church, influence is greater among those regarded as a specialist
Ligne n°258 : in their field. "The influencers that are more targeted in the topic or ...
Ligne n°257 : ... For Church, influence is greater among those regarded as a specialist- Ligne n°258 : in their field. "The influencers that are more targeted in the topic or
Ligne n°259 : topics they cover tend to have more impact than generalist ...
Ligne n°258 : ... in their field. "The influencers that are more targeted in the topic or- Ligne n°259 : topics they cover tend to have more impact than generalist
Ligne n°260 : commentators," he says. ...- Ligne n°266 : Talking of experts, Philip Trippenbach, UK head of influencer at
Ligne n°267 : Edelman, stresses the role of bona fide authority figures in ...
Ligne n°281 : ... You’d do research and find individuals who have written about that –- Ligne n°282 : well, those people are influencers."
- Ligne n°284 : Fame vs influence
Ligne n°286 : ... One public-affairs professional told PRWeek they would seek to- Ligne n°287 : influence special advisers indirectly by influencing the people they
Ligne n°288 : follow on Twitter. ...
Ligne n°297 : ... often associated with ‘the i-word’, but it points to the complexity of- Ligne n°298 : who has real influence in modern politics.
- Ligne n°300 : Trippenbach also alludes to a truism about influencers generally: it’s
Ligne n°301 : not just about reach. ...- Ligne n°303 : "There are no online influencers and offline influencers, there are
- Ligne n°303 : "There are no online influencers and offline influencers, there are
Ligne n°304 : just influencers," he argues. "There are people who are influential and ...
Ligne n°303 : ... "There are no online influencers and offline influencers, there are- Ligne n°304 : just influencers," he argues. "There are people who are influential and
Ligne n°305 : people who are influential in various channels, [but the number of ...- Ligne n°309 : Influencer marketing: investment plans to 'seismic' scams... brands and
Ligne n°310 : agencies reveal priorities ...
Ligne n°312 : ... "The fact lots of people are listening to me does not necessarily make- Ligne n°313 : me influential; that’s fame, not influence. Kylie Jenner can say almost
Ligne n°314 : whatever she wants about British politics, in a sense, and her ...- Ligne n°321 : Hawkes is similarly cautious about the overall impact impact
- Ligne n°321 : Hawkes is similarly cautious about the overall impact impact
Ligne n°322 : social-media stars have on politics in the UK. "It’s still far too ...- Ligne n°329 : And working with the new influencers can create its own challenges.
Ligne n°331 : ... "My impression is that PR and public affairs professionals are probably- Ligne n°332 : a bit more wary of working with non-traditional influencers at the
Ligne n°333 : moment," says Church. "If you work with a journalist you can feel ...
Ligne n°335 : ... the record, if that's agreed in advance. But there's a question mark- Ligne n°336 : over whether a non-traditional influencer would do that... they're not
Ligne n°337 : subject to the same rules and structure as a traditional journalist." ...
Ligne n°353 : ... people on one side of a political argument, but where we don’t know who- Ligne n°354 : is behind that account. The most impactful and credible social-media
Ligne n°355 : influencers are still those [with] a broader media presence or are ...
Ligne n°354 : ... is behind that account. The most impactful and credible social-media- Ligne n°355 : influencers are still those [with] a broader media presence or are
Ligne n°356 : mainstream journalists – Owen Jones, Mark Wallace, Tim Shipman, Ash ...- Ligne n°361 : Back to Stormzy. Given his impact on voter registration, how has the
Ligne n°362 : Electoral Commission (EC) been working with influencers to this end? ...
Ligne n°361 : ... Back to Stormzy. Given his impact on voter registration, how has the- Ligne n°362 : Electoral Commission (EC) been working with influencers to this end?
- Ligne n°364 : "We haven’t worked with any influencers," is the surprising reply from
Ligne n°365 : EC comms officer Billy Proudlock. Instead, it has focused on ...
Ligne n°370 : ... "It can be complicated [for an organisation like the EC] working with- Ligne n°371 : influencers," says Proudlock. "You have to be sure that they’ve not
Ligne n°372 : made any political comments in the past. ...- Ligne n°374 : "We are an independent, impartial body, so it may be that an influencer
Ligne n°375 : has said something at some point that was political, or may go on to ...- Ligne n°380 : For public affairs and comms pros, the new influencers represent a
Ligne n°381 : challenge as much as an opportunity. ...
Ligne n°386 : ... * Government- Ligne n°387 : * Influencers
Ligne n°388 : * Lobbying & public affairs ...
Ligne n°391 : ... * Owen Jones- Ligne n°392 : * Political influencers
Ligne n°393 : * Mark Wallace Conservative Home ...- Ligne n°402 : 'Avoid parallel conversations': Femi's path to political influence (and comms
Ligne n°403 : tips) ...- Ligne n°409 : * Why brands should look at influencers as collaborators, not
Ligne n°410 : spokespeople ...
Ligne n°410 : ... spokespeople- Ligne n°411 : * Analysis: Influencer engagement rates have plummeted – but there's
Ligne n°412 : 'no need to panic' ...
Ligne n°416 : ... Antarctic swim- Ligne n°417 : * Creator and influencer council launches in Philippines