Fichier de travail (INPUT) : ./DUMP-TEXT/utf8_1-37.txt
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Forme recherchée : \bimpact|influence|(网红)?效应|影响(力)?\b
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- Ligne n°128 : The Influence of YouTuber’s on the Buying Decision Process in the Beauty
Ligne n°129 : Industry ...- Ligne n°140 : The overall aim of this research is to explore the influence that
Ligne n°141 : YouTuber’s may have on their viewers’ buying behaviour, what their ...
Ligne n°141 : ... YouTuber’s may have on their viewers’ buying behaviour, what their- Ligne n°142 : decision-making process is and what factors influence their buying
Ligne n°143 : behaviour with a focus on the beauty industry. Viewers’ buying ...
Ligne n°143 : ... behaviour with a focus on the beauty industry. Viewers’ buying- Ligne n°144 : behaviour influenced by YouTuber’s can be examined by understanding
Ligne n°145 : influencer marketing, psychological buying behaviour and purchase ...
Ligne n°144 : ... behaviour influenced by YouTuber’s can be examined by understanding- Ligne n°145 : influencer marketing, psychological buying behaviour and purchase
Ligne n°146 : decisions. YouTubers have achieved a status as one of the biggest ...
Ligne n°146 : ... decisions. YouTubers have achieved a status as one of the biggest- Ligne n°147 : influencers in social media with a wide, loyal audience supporting
Ligne n°148 : them. Celebrity endorsement has been around for years, however, with ...
Ligne n°151 : ... communities are increasingly becoming important sources of consumer- Ligne n°152 : knowledge that influences consumer behaviour (De Valck, Van Bruggen, &
Ligne n°153 : Wierenga, 2009). ...- Ligne n°157 : Social Media and Influencer Marketing
- Ligne n°179 : Brown and Hayes (2008) define an influencer as ‘A third-party who
Ligne n°180 : significantly shapes the customer’s purchasing decision, but may never ...
Ligne n°180 : ... significantly shapes the customer’s purchasing decision, but may never- Ligne n°181 : be accountable for it’. Influencers of some sort have been around for
Ligne n°182 : years. In a marketing context, these individuals have a significant ...
Ligne n°182 : ... years. In a marketing context, these individuals have a significant- Ligne n°183 : impact on buying decisions of people who seek advice or recommendations
Ligne n°184 : regarding particular products or brands (Charlesworth, 2018). ...
Ligne n°184 : ... regarding particular products or brands (Charlesworth, 2018).- Ligne n°185 : Influencers have the power to affect purchase decisions of consumers
Ligne n°186 : due to their authority, knowledge, or relationship. Influencer ...
Ligne n°185 : ... Influencers have the power to affect purchase decisions of consumers- Ligne n°186 : due to their authority, knowledge, or relationship. Influencer
Ligne n°187 : marketing is essentially word of mouth. Consumers are much more likely ...- Ligne n°195 : YouTuber’s as Influencers
Ligne n°237 : ... as the characteristics which affect consumer purchase behaviour. Kotler- Ligne n°238 : and Armstrong (2015) explain that purchases are influenced strongly by
Ligne n°239 : cultural, social, personal and psychological characteristics, which is ...
Ligne n°246 : ... affected by a complex combination of both external and internal- Ligne n°247 : influences.
Ligne n°251 : ... This study aims to:- Ligne n°252 : 1. Understand whether YouTuber’s influencer viewers’ buying behaviour?
Ligne n°253 : 2. Explore what the buying decision process is for viewers? ...
Ligne n°265 : ... understanding of buying behaviour, the buying decision process and- Ligne n°266 : other characteristics which influence them. Therefore, a qualitative
Ligne n°267 : research approach will be used in this study to successfully answer the ...
Ligne n°281 : ... conversation, it will provide the interviewer with a genuine reflection- Ligne n°282 : of the factors that influence their purchase behaviour, therefore
Ligne n°283 : avoiding interviewer bias as much as possible, and ultimately answering ...
Ligne n°314 : ... In conclusion, this study will help to understand how YouTuber’s have- Ligne n°315 : an impact on consumers’ buying decision process. It will also explore
Ligne n°316 : any other characteristics which affect consumer purchase behaviour. As ...
Ligne n°317 : ... seen from the literature review it is clear that social media and- Ligne n°318 : ‘influencers’ have affected consumer behaviour and the buying decision
Ligne n°319 : process, however this study will primarily focus on a particular social ...
Ligne n°319 : ... process, however this study will primarily focus on a particular social- Ligne n°320 : media platform and its impact. In relations to the research questions,
Ligne n°321 : a qualitative research approach of conducting between 6-8 ...
Ligne n°332 : ... Marketing. 15(3), p.31- Ligne n°333 : * Brown, D. and Hayes, N. (2008).Influencer Marketing. Butler-Kisber,
Ligne n°334 : L. (2010). Qualitative Inquiry. ...
Ligne n°337 : ... marketing perspective. Decision support systems. 47(3), p.185-203- Ligne n°338 : * Forbes, L. (2013). Does social media influence consumer buying
Ligne n°339 : behaviour. An investigation of recommendations and purchases. ...
Ligne n°346 : ... Culture & Society. 34(1), p53-67- Ligne n°347 : * Lee, J. and Watkins, B. (2016). YouTube vloggers’ influence on
Ligne n°348 : consumer luxury brand perceptions and intentions. Journal of ...
Ligne n°357 : ... * Wang, X., Yu, C. and Wei, Y. (2012) Social Media Peer Communication- Ligne n°358 : and Impacts on Purchase Intentions: A consumer Socialization
Ligne n°359 : Framework. Journal of Interactive Marketing. 26(4), p198-208 ...- Ligne n°391 : All Answers Ltd. (November 2018). The Influence of YouTuber’
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Ligne n°406 : ____________________________________________________________ ...- Ligne n°412 : All Answers Ltd. November 2018. The Influence of YouTuber’__
Ligne n°413 : ____________________________________________________________ ...- Ligne n°419 : All Answers Ltd. The Influence of YouTuber’s on the Buying__
Ligne n°420 : ____________________________________________________________ ...- Ligne n°433 : All Answers ltd, 'The Influence of YouTuber’s on the Buyin__
Ligne n°434 : ____________________________________________________________ ...