Fichier de travail (INPUT) : ./DUMP-TEXT/utf8_1-29.txt

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Forme recherchée : \bimpact|influence|(网红)?效应|影响(力)?\b

• Ligne n°1 : Научная статья на тему 'The online influencers strategies and their
Ligne n°2 : impact on consumers decision process' [view.svg] ...

Ligne n°1 : ... Научная статья на тему 'The online influencers strategies and their
• Ligne n°2 : impact on consumers decision process' [view.svg]


• Ligne n°4 : The online influencers strategies and their impact on consumers decision


• Ligne n°4 : The online influencers strategies and their impact on consumers decision
Ligne n°5 : process Текст научной статьи по специальности «СМИ (медиа) и массовые ...

Ligne n°20 : ... Ключевые слова
• Ligne n°21 : INFLUENCERS / SOCIAL MEDIA / SOCIAL MEDIA INFLUENCERS / CONSUMER


• Ligne n°21 : INFLUENCERS / SOCIAL MEDIA / SOCIAL MEDIA INFLUENCERS / CONSUMER
Ligne n°22 : BEHAVIOR / INFLUENCER MARKETING / LIFESTYLE / SOCIETY / ИНФЛЮЕНСЕР / ...

Ligne n°21 : ... INFLUENCERS / SOCIAL MEDIA / SOCIAL MEDIA INFLUENCERS / CONSUMER
• Ligne n°22 : BEHAVIOR / INFLUENCER MARKETING / LIFESTYLE / SOCIETY / ИНФЛЮЕНСЕР /
Ligne n°23 : СОЦИАЛЬНЫЕ МЕДИА / ИНФЛЮЕНСЕР СОЦИАЛЬНЫХ МЕДИА / ПОВЕДЕНИЕ ПОТРЕБИТЕЛЯ ...


• Ligne n°30 : Social media influencers have emerged on social networks over the past
Ligne n°31 : few decades. It is significant that they have increased and now play a ...

Ligne n°33 : ... research aims to understand and investigate how customers react and how
• Ligne n°34 : influencers shape their approaches in order to achieve the demands and
Ligne n°35 : needs of their followers. The methodology adopted is both quantitative ...

Ligne n°35 : ... needs of their followers. The methodology adopted is both quantitative
• Ligne n°36 : and qualitative. Key findings reveal that influencers have an impact


• Ligne n°36 : and qualitative. Key findings reveal that influencers have an impact
Ligne n°37 : through their recommendations in the followers’ purchase intention ...

Ligne n°38 : ... process. Additionally, the research indicates that the trust driven by
• Ligne n°39 : influencers is increasingly questioned by followers who feel
Ligne n°40 : “unauthenticity” and believe their influence can lead to our society’s ...

Ligne n°39 : ... influencers is increasingly questioned by followers who feel
• Ligne n°40 : “unauthenticity” and believe their influence can lead to our society’s
Ligne n°41 : becoming “standardized”. This research that includes two methods is ...

Ligne n°42 : ... useful as we have analyzed the relationship between followers and
• Ligne n°43 : influencers. Even though the influencers phenomena are quite recent,


• Ligne n°43 : influencers. Even though the influencers phenomena are quite recent,
Ligne n°44 : this research is valuable for firms as it clearly demonstrates how and ...

Ligne n°44 : ... this research is valuable for firms as it clearly demonstrates how and
• Ligne n°45 : why influencers impact consumers’ behavior. It can also inform society


• Ligne n°45 : why influencers impact consumers’ behavior. It can also inform society
Ligne n°46 : about this current trend and how it could influence the consumers’ ...

Ligne n°45 : ... why influencers impact consumers’ behavior. It can also inform society
• Ligne n°46 : about this current trend and how it could influence the consumers’
Ligne n°47 : decision-making process. ...

Ligne n°54 : ... 2019 / Aliyasova Anastasiya Vasilievna
• Ligne n°55 : * Social media and its impact in marketing strategy
Ligne n°56 : 2016 / Beqiri Gonxhe ...

Ligne n°61 : ... 2019 / Valishvili Tea, Genelidze Lia
• Ligne n°62 : * Impact of social media on consumption patterns: Evidence from
Ligne n°63 : Republic of Serbia ...


• Ligne n°104 : Текст научной работы на тему «The online influencers strategies and their
Ligne n°105 : impact on consumers decision process» ...

Ligne n°104 : ...Текст научной работы на тему «The online influencers strategies and their
• Ligne n°105 : impact on consumers decision process»


• Ligne n°111 : THE ONLINE INFLUENCERS STRATEGIES AND THEIR IMPACT ON CONSUMERS


• Ligne n°111 : THE ONLINE INFLUENCERS STRATEGIES AND THEIR IMPACT ON CONSUMERS
Ligne n°112 : DECISION PROCESS ...

Ligne n°119 : ... For citation: Leparoux M., Minier P., Anand A. 2019. The online
• Ligne n°120 : influencers strategies and their impact on consumers decision process.


• Ligne n°120 : influencers strategies and their impact on consumers decision process.
Ligne n°121 : Vestnik of Saint Petersburg University. Management 18 (3): 419-447. ...


• Ligne n°124 : Social media influencers have emerged on social networks over the past
Ligne n°125 : few decades. It is significant that they have increased and now play a ...

Ligne n°127 : ... research aims to understand and investigate how customers react and how
• Ligne n°128 : influencers shape their approaches in order to achieve the demands and
Ligne n°129 : needs of their followers. The methodology adopted is both quantitative ...

Ligne n°129 : ... needs of their followers. The methodology adopted is both quantitative
• Ligne n°130 : and qualitative. Key findings reveal that influencers have an impact


• Ligne n°130 : and qualitative. Key findings reveal that influencers have an impact
Ligne n°131 : through their recommendations in the followers' purchase intention ...

Ligne n°132 : ... process. Additionally, the research indicates that the trust driven by
• Ligne n°133 : influencers is increasingly questioned by followers who feel
Ligne n°134 : "unauthenticity" and believe their influence can lead to our society's ...

Ligne n°133 : ... influencers is increasingly questioned by followers who feel
• Ligne n°134 : "unauthenticity" and believe their influence can lead to our society's
Ligne n°135 : becoming "standardized". This research that includes two methods is ...

Ligne n°136 : ... useful as we have analyzed the relationship between followers and
• Ligne n°137 : influencers. Even though the influencers phenomena are quite recent,


• Ligne n°137 : influencers. Even though the influencers phenomena are quite recent,
Ligne n°138 : this research is valuable for firms as it clearly demonstrates how and ...

Ligne n°138 : ... this research is valuable for firms as it clearly demonstrates how and
• Ligne n°139 : why influencers impact consumers' behavior. It can also inform society


• Ligne n°139 : why influencers impact consumers' behavior. It can also inform society
Ligne n°140 : about this current trend and how it could influence the consumers' ...

Ligne n°139 : ... why influencers impact consumers' behavior. It can also inform society
• Ligne n°140 : about this current trend and how it could influence the consumers'
Ligne n°141 : decision-making process. ...


• Ligne n°143 : Keywords: influencers, social media, social media influencers, consumer


• Ligne n°143 : Keywords: influencers, social media, social media influencers, consumer
Ligne n°144 : behavior, influencer marketing, lifestyle, society. ...

Ligne n°143 : ... Keywords: influencers, social media, social media influencers, consumer
• Ligne n°144 : behavior, influencer marketing, lifestyle, society.

Ligne n°151 : ... friends, colleagues, or even strangers are believed to be a trustful
• Ligne n°152 : source of information for consumers and have a profound influence on
Ligne n°153 : their decision-making process [Duhan et al., 1997]. On the other hand, ...

Ligne n°161 : ... standardization across globe on our behaviors, lifestyles and the way
• Ligne n°162 : we consume. Many decades ago consumption was influenced by media and
Ligne n°163 : cinema [Mouren, 2002], and in the last few years, it is flourishing due ...

Ligne n°164 : ... to Internet and social media. Furthermore, social networks have given
• Ligne n°165 : even more importance to social influencers and individualism in the
Ligne n°166 : society. Hence, the new wave of social networks has revolutionized and ...

Ligne n°168 : ... connect, interact from anywhere, at any time [Zafarani, Abbasi, Liu,
• Ligne n°169 : 2014]. Additionally, this has impacted the firms to transform from
Ligne n°170 : traditional to more engaged brand-consumer relationship and respond to ...

Ligne n°174 : ... have invaded the social networks by influencing on consumers. These
• Ligne n°175 : individuals are called influencers who include, sports person,
Ligne n°176 : celebrities, politicians or even common people. The recommendations ...

Ligne n°177 : ... provided by these individuals through social media trend is making
• Ligne n°178 : consumer to freely choose bonding and connecting with influencers. J.
Ligne n°179 : Melzer and B. Zech [Melzer, Zech, 2018] emphasized that, influencers ...

Ligne n°178 : ... consumer to freely choose bonding and connecting with influencers. J.
• Ligne n°179 : Melzer and B. Zech [Melzer, Zech, 2018] emphasized that, influencers
Ligne n°180 : are a value exchange for marketers and are usually seen as ambassadors ...

Ligne n°180 : ... are a value exchange for marketers and are usually seen as ambassadors
• Ligne n°181 : for brands. Influencers increase the required knowledge on product they
Ligne n°182 : promote. However, even if influencers are powerful endorsers, brands ...

Ligne n°181 : ... for brands. Influencers increase the required knowledge on product they
• Ligne n°182 : promote. However, even if influencers are powerful endorsers, brands
Ligne n°183 : must choose carefully the influencers to perfectly fit with brands ...

Ligne n°182 : ... promote. However, even if influencers are powerful endorsers, brands
• Ligne n°183 : must choose carefully the influencers to perfectly fit with brands
Ligne n°184 : values and identity. Although consumer's purchasing decision is ...

Ligne n°185 : ... evolving, and they are now interacting with brands through the prism of
• Ligne n°186 : social media. But influencers are found to have shaped the consumer
Ligne n°187 : decision-making through confidence, reliability and reassurance ...


• Ligne n°190 : Scholars have focused on how and why people shop and what influences
Ligne n°191 : them. For instance, brand image influences the consumer's purchase ...

Ligne n°190 : ... Scholars have focused on how and why people shop and what influences
• Ligne n°191 : them. For instance, brand image influences the consumer's purchase
Ligne n°192 : decision [Kumaravel, Kan-dasamy, 2012] and the recommendation of a ...

Ligne n°192 : ... decision [Kumaravel, Kan-dasamy, 2012] and the recommendation of a
• Ligne n°193 : product given by tweets by influencers can increase value and help in
Ligne n°194 : consumption decision process [Bokunewicz, Shulman, 2017]. Therefore, ...

Ligne n°195 : ... marketers and brands are adapting to the latest trend of social media
• Ligne n°196 : and are partnering with influencers for creating a value exchange. On
Ligne n°197 : the other hand, many studies emerged in literature to understand this ...

Ligne n°199 : ... purchasing decisions. Furthermore, to understand to what extent
• Ligne n°200 : influencers drive consumer purchase engagement on social media
Ligne n°201 : platforms. For instance, Porter Novelli, a social marketing and public ...

Ligne n°202 : ... relations firm, studied consumers' attitudes on their purchase
• Ligne n°203 : decisions through influencers. C. Lou and S. Yuan [Lou, Yuan, 2019]
Ligne n°204 : showed that influencers convey trust and lead to a positive brand ...

Ligne n°203 : ... decisions through influencers. C. Lou and S. Yuan [Lou, Yuan, 2019]
• Ligne n°204 : showed that influencers convey trust and lead to a positive brand
Ligne n°205 : awareness and a significant increase of purchase intentions. The study ...

Ligne n°205 : ... awareness and a significant increase of purchase intentions. The study
• Ligne n°206 : by the Influencer Marketing Hub (2017) found that marketers and brands
Ligne n°207 : are truly believing in the efficiency of influencer marketing because ...

Ligne n°206 : ... by the Influencer Marketing Hub (2017) found that marketers and brands
• Ligne n°207 : are truly believing in the efficiency of influencer marketing because
Ligne n°208 : companies increased by 67% their influencer marketing budget. H. Conick ...

Ligne n°207 : ... are truly believing in the efficiency of influencer marketing because
• Ligne n°208 : companies increased by 67% their influencer marketing budget. H. Conick
Ligne n°209 : [Conick, 2018] suggests that influencers have a competitive advantage ...

Ligne n°208 : ... companies increased by 67% their influencer marketing budget. H. Conick
• Ligne n°209 : [Conick, 2018] suggests that influencers have a competitive advantage
Ligne n°210 : and are nowadays essentials to all marketing business as they build ...


• Ligne n°214 : J. Matic [Goodman, Booth, Matic, 2011] highlight that influencers are
Ligne n°215 : driving engagement and targeting perfectly the "right" customers. ...

Ligne n°217 : ... The recent emergence of social media may not provide a clear overview
• Ligne n°218 : of people and influencers habits and opinions. Indeed, taking a step
Ligne n°219 : back, there is a need to analyze from a long-term vision on what are ...

Ligne n°219 : ... back, there is a need to analyze from a long-term vision on what are
• Ligne n°220 : the factors that influence consumer's purchase decision process. Hence,
Ligne n°221 : the aim of this paper is to understand this new phenomenon of ...

Ligne n°221 : ... the aim of this paper is to understand this new phenomenon of
• Ligne n°222 : influencers and to explore their impact on consumers' purchase decision


• Ligne n°222 : influencers and to explore their impact on consumers' purchase decision
Ligne n°223 : process. Our study is set in France and the results of this study ...

Ligne n°223 : ... process. Our study is set in France and the results of this study
• Ligne n°224 : provide a clear overview of how consumers react to influencers, and how
Ligne n°225 : influencers shape their strategies to meet their followers' ...

Ligne n°224 : ... provide a clear overview of how consumers react to influencers, and how
• Ligne n°225 : influencers shape their strategies to meet their followers'
Ligne n°226 : expectations. ...

Ligne n°228 : ... This paper is structured as follows. First, we provide the literature
• Ligne n°229 : review on influencer impact on economy and society, influencer


• Ligne n°229 : review on influencer impact on economy and society, influencer


• Ligne n°229 : review on influencer impact on economy and society, influencer
Ligne n°230 : statistics in France, theoretical context of influencers' impact, ...

Ligne n°229 : ... review on influencer impact on economy and society, influencer
• Ligne n°230 : statistics in France, theoretical context of influencers' impact,


• Ligne n°230 : statistics in France, theoretical context of influencers' impact,
Ligne n°231 : emerging trends of influencers, individuals role as influencers, ...

Ligne n°230 : ... statistics in France, theoretical context of influencers' impact,
• Ligne n°231 : emerging trends of influencers, individuals role as influencers,


• Ligne n°231 : emerging trends of influencers, individuals role as influencers,
Ligne n°232 : factors encouraging following influencers, including a conceptual ...

Ligne n°231 : ... emerging trends of influencers, individuals role as influencers,
• Ligne n°232 : factors encouraging following influencers, including a conceptual
Ligne n°233 : framework for this study. Second, we show the methodology adopted to ...

Ligne n°233 : ... framework for this study. Second, we show the methodology adopted to
• Ligne n°234 : investigate the relationship between influencers and followers. Third,
Ligne n°235 : the results are presented and followed by analysis in consecutive ...


• Ligne n°241 : The conceptual origins of influencers. E. Katz and P. Lazarsfeld [Katz,
Ligne n°242 : Lazarsfeld, 1955] analyzed the influence of the media in the context of ...

Ligne n°241 : ... The conceptual origins of influencers. E. Katz and P. Lazarsfeld [Katz,
• Ligne n°242 : Lazarsfeld, 1955] analyzed the influence of the media in the context of
Ligne n°243 : elections and discussed a two-stage communication theory. This theory ...

Ligne n°249 : ... social networks which contributed to the growth and bloom of the
• Ligne n°250 : digital influencers. Indeed, with the creation of social networks,
Ligne n°251 : profiles were created that advocate a certain lifestyle attracted ...

Ligne n°253 : ... Arising from this popularity that some people have gained on social
• Ligne n°254 : networks the concept that we know now of "influencer" was born.


• Ligne n°256 : Influencer impact on economy and society. According to [Fromm, Read,


• Ligne n°256 : Influencer impact on economy and society. According to [Fromm, Read,
Ligne n°257 : 2018], influencers can settle in a sustainable way in the future as ...

Ligne n°256 : ... Influencer impact on economy and society. According to [Fromm, Read,
• Ligne n°257 : 2018], influencers can settle in a sustainable way in the future as
Ligne n°258 : Millennials and Generation Z. In recent years, teens spend up to nine ...

Ligne n°278 : ... own lives. This new social media consumption by the Generation Z can
• Ligne n°279 : explain the growth of influencers. Additionally, to use it differently,
Ligne n°280 : this generation is also consuming much more social media than the ...

Ligne n°282 : ... social media. Therefore, the most popular platforms for the Generation
• Ligne n°283 : Z are Snapchat, Instagram and YouTube on which influencers are more and
Ligne n°284 : more flourishing. ...


• Ligne n°286 : Influencer statistics in France. An investigation driven by IPSOS (a
Ligne n°287 : French survey company and an international opinion marketing company) ...

Ligne n°288 : ... in 2017 disclosed that 33% of French users of social networks are
• Ligne n°289 : following at least one influencer. 48% of French users following
Ligne n°290 : influencers are looking for good advices and recommendations to consume ...

Ligne n°289 : ... following at least one influencer. 48% of French users following
• Ligne n°290 : influencers are looking for good advices and recommendations to consume
Ligne n°291 : better and one in three people wants to find coupons. 89% of French ...

Ligne n°292 : ... users have already discovered a brand or a product thanks to an
• Ligne n°293 : influencer and 75% of them have been influenced to the point of buying


• Ligne n°293 : influencer and 75% of them have been influenced to the point of buying
Ligne n°294 : the promoted product. While 83% of social media users following an ...

Ligne n°294 : ... the promoted product. While 83% of social media users following an
• Ligne n°295 : influencer declared to be exposed to sponsored contents and 72% have a
Ligne n°296 : positive judgment on these contents, it appears that influencers ...

Ligne n°295 : ... influencer declared to be exposed to sponsored contents and 72% have a
• Ligne n°296 : positive judgment on these contents, it appears that influencers
Ligne n°297 : represent a strong potential for brands and marketers [Dusseaux, 2017]. ...


• Ligne n°299 : Theoretical context of influencers' impact. The impact of influencers


• Ligne n°299 : Theoretical context of influencers' impact. The impact of influencers


• Ligne n°299 : Theoretical context of influencers' impact. The impact of influencers


• Ligne n°299 : Theoretical context of influencers' impact. The impact of influencers
Ligne n°300 : relies also on social explanations. According to Makgosa [Makgosa, ...

Ligne n°301 : ... 2010], in the paper Social learning theory of A. Bandura and R. Walters
• Ligne n°302 : [Bandura, Walters, 1977]: the impact of influenc-ers on consumption
Ligne n°303 : behaviors is a contextual foundation justifying why and how they can ...

Ligne n°315 : ... complementary ways of assimilations, consumers see their purchase
• Ligne n°316 : decision indirectly influenced. Indeed, expectations of "cognitive
Ligne n°317 : factors" place consumers in a "waiter" position for an innovative or ...

Ligne n°320 : ... confident concerning the product quality. Eventually, "environmental
• Ligne n°321 : factors" entice consumers to change their habits, follow influencers'
Ligne n°322 : advices and to evolve along their environment. ...

Ligne n°324 : ... Another theory called mere exposure effect by social psychologist
• Ligne n°325 : [Zajonc, 1968] can be applied to influencers. For instance, with the
Ligne n°326 : emergence of stories on Instagram and Snapchat, influencers now have to ...

Ligne n°325 : ... [Zajonc, 1968] can be applied to influencers. For instance, with the
• Ligne n°326 : emergence of stories on Instagram and Snapchat, influencers now have to
Ligne n°327 : take them into account in their strategies. Indeed, stories about their ...

Ligne n°327 : ... take them into account in their strategies. Indeed, stories about their
• Ligne n°328 : private life convey strong emotions and allow the influencer to
Ligne n°329 : strengthen his connection with his followers. B. Pine and J. Gilmore ...

Ligne n°330 : ... [Pine, Gilmore, 2013] point out the fact that we are living in an
• Ligne n°331 : "experience economy" and that now, with social media and influencers,
Ligne n°332 : it is much easier to share experiences. They demonstrate that nowadays, ...


• Ligne n°336 : Emerging trends of influencers. Influencers are leading a new trends


• Ligne n°336 : Emerging trends of influencers. Influencers are leading a new trends
Ligne n°337 : and tendencies by increasing product desirability. Indeed, they act now ...

Ligne n°339 : ... seems to be growing year by year [Lou, Yuan, 2019]. Recently, the
• Ligne n°340 : Influencers Marketing Hub pointed out that, "in 2015, there were 3,6
Ligne n°341 : million sponsored influencer posts; by the end of 2018, the number ...

Ligne n°340 : ... Influencers Marketing Hub pointed out that, "in 2015, there were 3,6
• Ligne n°341 : million sponsored influencer posts; by the end of 2018, the number
Ligne n°342 : reached to 24,2 million influencer posts" [Influencer MarketinHub, ...

Ligne n°341 : ... million sponsored influencer posts; by the end of 2018, the number
• Ligne n°342 : reached to 24,2 million influencer posts" [Influencer MarketinHub,


• Ligne n°342 : reached to 24,2 million influencer posts" [Influencer MarketinHub,
Ligne n°343 : 2018]. Being the voice of a brand, and as a strength and opportunity ...

Ligne n°343 : ... 2018]. Being the voice of a brand, and as a strength and opportunity
• Ligne n°344 : for marketers to create awareness, influencers increase the popularity
Ligne n°345 : and the desirability of a product. Influencers have a significant ...

Ligne n°344 : ... for marketers to create awareness, influencers increase the popularity
• Ligne n°345 : and the desirability of a product. Influencers have a significant
Ligne n°346 : positive relationship with purchase purposes, because the more ...

Ligne n°348 : ... intention. Furthermore, according to the Influ-encers Marketing Hub,
• Ligne n°349 : influencers are the fastest-growing online customer-acquisition method;
Ligne n°350 : from 2016 to 2017, "influencer marketing" as a search term on Google ...

Ligne n°349 : ... influencers are the fastest-growing online customer-acquisition method;
• Ligne n°350 : from 2016 to 2017, "influencer marketing" as a search term on Google
Ligne n°351 : Trends increased by 325%. In recent days, the value of a product is ...

Ligne n°351 : ... Trends increased by 325%. In recent days, the value of a product is
• Ligne n°352 : given through tweets and recommendations made by influencers
Ligne n°353 : [Bokunewicz, Shulman, 2017]. ...

Ligne n°355 : ... Therefore, marketers and brands adjust themselves to this new tendency
• Ligne n°356 : and see them as partners. Influencers are now shaping to redefine our
Ligne n°357 : way to consume, to "think consumption" and to position ourselves ...

Ligne n°357 : ... way to consume, to "think consumption" and to position ourselves
• Ligne n°358 : towards brands. Moreover, research on influencers seems to be only
Ligne n°359 : growing in recent years, as more and more companies started to see the ...

Ligne n°359 : ... growing in recent years, as more and more companies started to see the
• Ligne n°360 : value influencers bring in social media and raise awareness, rather
Ligne n°361 : than promoting products, influencers can also lead social movements, ...

Ligne n°360 : ... value influencers bring in social media and raise awareness, rather
• Ligne n°361 : than promoting products, influencers can also lead social movements,
Ligne n°362 : and have a strong impact on a social and cultural side. Indeed, some ...

Ligne n°361 : ... than promoting products, influencers can also lead social movements,
• Ligne n°362 : and have a strong impact on a social and cultural side. Indeed, some
Ligne n°363 : influencers act as spokesperson and embody claims for social ...

Ligne n°362 : ... and have a strong impact on a social and cultural side. Indeed, some
• Ligne n°363 : influencers act as spokesperson and embody claims for social
Ligne n°364 : improvements. Thus, followers seeking references and marks tend to ...

Ligne n°364 : ... improvements. Thus, followers seeking references and marks tend to
• Ligne n°365 : identify themselves with influencers; our social identity in challenged
Ligne n°366 : and transformed. So, influencers are a mark of social and cultural ...

Ligne n°365 : ... identify themselves with influencers; our social identity in challenged
• Ligne n°366 : and transformed. So, influencers are a mark of social and cultural
Ligne n°367 : changes within the current society. The recent emergence of social ...

Ligne n°367 : ... changes within the current society. The recent emergence of social
• Ligne n°368 : media does not provide a clear overview of people and influencers
Ligne n°369 : habits and opinions. Moreover, given that social networks are ...

Ligne n°370 : ... constantly changing in addition to the recent phenomenon of
• Ligne n°371 : influencers, we needed to drive an exploratory research.


• Ligne n°373 : Individuals role as influencers. With a better understanding of who
Ligne n°374 : these influ-encers are, where they come from and why they are growing ...

Ligne n°375 : ... in the online and social media platforms, we can ask ourselves how, in
• Ligne n°376 : this constantly changing environment, do influencers respond to keep
Ligne n°377 : their followers and get them growing. We try to understand what their ...

Ligne n°378 : ... strategies are and how they keep growing in the digital world. First,
• Ligne n°379 : it is essential for influencers to keep in constant relationship with
Ligne n°380 : their followers, they need to ...

Ligne n°383 : ... the feeling they are an integral part of their followers' life.
• Ligne n°384 : Influencers can be persuasive in different ways, they can win followers
Ligne n°385 : and their loyalty by being kind, funny, authoritarian or by showing ...

Ligne n°386 : ... reciprocity. Reciprocity is an effective influencing strategy; an
• Ligne n°387 : example of reciprocity lies in influencers offering promotion code.
Ligne n°388 : Using this strategy, influencers show that they are concerned about ...

Ligne n°387 : ... example of reciprocity lies in influencers offering promotion code.
• Ligne n°388 : Using this strategy, influencers show that they are concerned about
Ligne n°389 : their followers and that they want to share with them. Influencers have ...

Ligne n°388 : ... Using this strategy, influencers show that they are concerned about
• Ligne n°389 : their followers and that they want to share with them. Influencers have
Ligne n°390 : sometimes to be repetitive in the content they share in order to gain ...


• Ligne n°395 : Factors encouraging following influencers. Lou and Yuan [Lou, Yuan,
Ligne n°396 : 2019] showed that trust will lead to a positive brand awareness and a ...

Ligne n°399 : ... expertise, attractiveness, trustworthiness and similarities of
• Ligne n°400 : influencers with followers. Therefore, influencers need to include all


• Ligne n°400 : influencers with followers. Therefore, influencers need to include all
Ligne n°401 : these criteria in order to develop a pertinent strategy. ...

Ligne n°402 : ... Trustworthiness and expertise depend on the degree of persuasion and
• Ligne n°403 : the power the influencer exercises on the follower. According to
Ligne n°404 : [French, Raven, 1960] an influencer will gain power if he focuses on a ...

Ligne n°403 : ... the power the influencer exercises on the follower. According to
• Ligne n°404 : [French, Raven, 1960] an influencer will gain power if he focuses on a
Ligne n°405 : particular subject. For instance, if an influencer is specialized in ...

Ligne n°404 : ... [French, Raven, 1960] an influencer will gain power if he focuses on a
• Ligne n°405 : particular subject. For instance, if an influencer is specialized in
Ligne n°406 : fitness, he will have more credibility and will be considered more ...

Ligne n°406 : ... fitness, he will have more credibility and will be considered more
• Ligne n°407 : expert than a regular influencer. Many followers, likes, retweets and
Ligne n°408 : shares will have an important impact on the credibility of an ...

Ligne n°407 : ... expert than a regular influencer. Many followers, likes, retweets and
• Ligne n°408 : shares will have an important impact on the credibility of an
Ligne n°409 : influencer. Indeed, for people, the fact that others follow an ...

Ligne n°408 : ... shares will have an important impact on the credibility of an
• Ligne n°409 : influencer. Indeed, for people, the fact that others follow an
Ligne n°410 : influencer testifies that a majority value his opinion and adhere to ...

Ligne n°409 : ... influencer. Indeed, for people, the fact that others follow an
• Ligne n°410 : influencer testifies that a majority value his opinion and adhere to
Ligne n°411 : his judgments; it provides him a form of social proof. This is the ...

Ligne n°412 : ... reason why we can say that all these strategies to increase the number
• Ligne n°413 : of their followers is kind of a virtuous circle for influencers if they
Ligne n°414 : succeed. ...

Ligne n°416 : ... As previously explained, there are clearly four factors that build-up
• Ligne n°417 : the credibility of the influencer — "trustworthiness, expertise,
Ligne n°418 : attractiveness, and similarity" [Lai, 2017, p. 17]. So, the degree of ...

Ligne n°418 : ... attractiveness, and similarity" [Lai, 2017, p. 17]. So, the degree of
• Ligne n°419 : influence of the influencer depends mainly on "his degree of perceived


• Ligne n°419 : influence of the influencer depends mainly on "his degree of perceived
Ligne n°420 : power". This perceived power is often based on the expertise: the ...

Ligne n°420 : ... power". This perceived power is often based on the expertise: the
• Ligne n°421 : influencer will have more authority in the subject he claims himself as
Ligne n°422 : an expert. His followers will instinctively follow his advices and then ...

Ligne n°430 : ... the world and society is changing. Indeed, the perception of reality is
• Ligne n°431 : moved and changed. This paradigm works for influencers too: by seeing
Ligne n°432 : and being exposed to the luxurious and dream life of influencers ...

Ligne n°431 : ... moved and changed. This paradigm works for influencers too: by seeing
• Ligne n°432 : and being exposed to the luxurious and dream life of influencers
Ligne n°433 : followers could think that this "virtual" life is the norm. Followers ...

Ligne n°437 : ... Mostly young people could feel inferior and then depressed because they
• Ligne n°438 : do not experience this kind of life on their own. So influencers do not
Ligne n°439 : only drive our purchase consumption, but they also transform our ...

Ligne n°447 : ... The above literature review allowed us to get an overview of the
• Ligne n°448 : emerging trends of influencers, detailing the conceptual origins of
Ligne n°449 : Influencers, providing influencer statistics in France and factors ...

Ligne n°448 : ... emerging trends of influencers, detailing the conceptual origins of
• Ligne n°449 : Influencers, providing influencer statistics in France and factors


• Ligne n°449 : Influencers, providing influencer statistics in France and factors
Ligne n°450 : encouraging following influencers. It also provides information ...

Ligne n°449 : ... Influencers, providing influencer statistics in France and factors
• Ligne n°450 : encouraging following influencers. It also provides information
Ligne n°451 : concerning the influencer impact on economy and society, a theoretical ...

Ligne n°450 : ... encouraging following influencers. It also provides information
• Ligne n°451 : concerning the influencer impact on economy and society, a theoretical


• Ligne n°451 : concerning the influencer impact on economy and society, a theoretical
Ligne n°452 : context of influencers' impact, etc. However, as influencers are quite ...

Ligne n°451 : ... concerning the influencer impact on economy and society, a theoretical
• Ligne n°452 : context of influencers' impact, etc. However, as influencers are quite


• Ligne n°452 : context of influencers' impact, etc. However, as influencers are quite


• Ligne n°452 : context of influencers' impact, etc. However, as influencers are quite
Ligne n°453 : a new phenomenon in the mainstream consumer behavior literature there ...

Ligne n°455 : ... literature review we noticed that they were no data on consumers to
• Ligne n°456 : study their reaction facing influencers and there are also no studies
Ligne n°457 : on influenc-ers strategies and how they grow. Hence to address these ...

Ligne n°458 : ... gaps, this research intends to answer the following questions: 1) are
• Ligne n°459 : consumers' behaviors influenced by influencers; 2) what strategies do


• Ligne n°459 : consumers' behaviors influenced by influencers; 2) what strategies do
Ligne n°460 : influencers adopt to meet their followers' expectations? ...

Ligne n°459 : ... consumers' behaviors influenced by influencers; 2) what strategies do
• Ligne n°460 : influencers adopt to meet their followers' expectations?

Ligne n°470 : ... we use both quantitative and qualitative approaches. The data was
• Ligne n°471 : collected during April to June 2019 and intend to understand the impact
Ligne n°472 : of influencers on consumers and to identify their strategies. ...

Ligne n°471 : ... collected during April to June 2019 and intend to understand the impact
• Ligne n°472 : of influencers on consumers and to identify their strategies.

Ligne n°474 : ... Part 1: The qualitative method. The aim of qualitative research was to
• Ligne n°475 : understand the influencers economy from the inside. Their emergence is
Ligne n°476 : quite new, and there are not many studies on them to understand their ...

Ligne n°476 : ... quite new, and there are not many studies on them to understand their
• Ligne n°477 : perspective and strategies to grow. By interviewing influencers, we
Ligne n°478 : wanted to learn about their motivations, their relationship with their ...

Ligne n°488 : ... We drew up a very eclectic and non-exhaustive list of over 50 French
• Ligne n°489 : influencers (Appendix 1) with their contact to approach them for the
Ligne n°490 : interview. They were carefully selected based on their consent, request ...

Ligne n°492 : ... participants have different communities, backgrounds, followers and
• Ligne n°493 : areas of influence. This heterogeneity allows us to have the views of
Ligne n°494 : different influencers and their opinions. Finally, we interviewed five ...

Ligne n°493 : ... areas of influence. This heterogeneity allows us to have the views of
• Ligne n°494 : different influencers and their opinions. Finally, we interviewed five
Ligne n°495 : respondents who provided us the opportunity to interview then in depth ...


• Ligne n°498 : Table 1. Influencers community and area

Ligne n°503 : ... famous after participating to several reality shows, that is how he
• Ligne n°504 : became an influencer mostly on Instagram and Snapchat. He is mainly
Ligne n°505 : promoting about lifestyle and travels ...

Ligne n°518 : ... The in-depth interviews that may lead to multi-faceted and spontaneous
• Ligne n°519 : answers, allowing us to collect qualitative data from influencers such
Ligne n°520 : as their experiences, opinion, strategies, etc. (Appendix 2). All ...

Ligne n°520 : ... as their experiences, opinion, strategies, etc. (Appendix 2). All
• Ligne n°521 : influencers are asked the same questions so that the answers could be
Ligne n°522 : compared. For qualitative research, we established a list of almost ...

Ligne n°523 : ... fifty in-fluencers with different communities, backgrounds, interests,
• Ligne n°524 : and level of influence. Based on the fact that most influencers we


• Ligne n°524 : and level of influence. Based on the fact that most influencers we
Ligne n°525 : contacted have huge communities and did not really have the time or ...

Ligne n°527 : ... wider range of diverse responses to understand fully all types of
• Ligne n°528 : influencers. In order to evaluate a qualitative research, we used the
Ligne n°529 : thematic coding analysis with a descriptive-exploratory approach. ...

Ligne n°535 : ... Part 2: Quantitative method. The aim of quantitative method was to
• Ligne n°536 : understand how consumers behave with influencers, their opinions about
Ligne n°537 : the impact influencers can have on their consumption and more generally ...

Ligne n°536 : ... understand how consumers behave with influencers, their opinions about
• Ligne n°537 : the impact influencers can have on their consumption and more generally


• Ligne n°537 : the impact influencers can have on their consumption and more generally
Ligne n°538 : on society. For the quantitative research, a survey questionnaire was ...

Ligne n°538 : ... on society. For the quantitative research, a survey questionnaire was
• Ligne n°539 : designed to understand the consumers/followers influence through social
Ligne n°540 : media (Appendix 3). We specifically investigated the different factors ...

Ligne n°542 : ... qualitative approach was undertaken through a semi-structured interview
• Ligne n°543 : dedicated to influencers, which intends to understand their opinions on
Ligne n°544 : the how they grow so fast, and the reasons that make people following ...

Ligne n°544 : ... the how they grow so fast, and the reasons that make people following
• Ligne n°545 : them. Four distinct influencers who have distinct interests, different
Ligne n°546 : com- ...


• Ligne n°548 : munities and not the same level of influence were interviewed. This
Ligne n°549 : research strategy is based on the combination of methodologies in order ...

Ligne n°553 : ... methods should be seen as complementary. In this study, these two
• Ligne n°554 : methods enable to understand the ecosystem of both influencers and
Ligne n°555 : consumers and then to better analyze their intentions and perceptions. ...

Ligne n°559 : ... was used. However, younger groups of people between 20 and 35 years old
• Ligne n°560 : were targeted as they are more aware of influencers marketing. In order
Ligne n°561 : to determine outcomes and for these to be relevant, 150 responses were ...

Ligne n°579 : ... examination of the method previously explained the answers of the four
• Ligne n°580 : influencers interviewed. We analyzed the content to understand how
Ligne n°581 : people become influencers (Appendix 4), what kind of relationship do ...

Ligne n°580 : ... influencers interviewed. We analyzed the content to understand how
• Ligne n°581 : people become influencers (Appendix 4), what kind of relationship do
Ligne n°582 : they have with their followers, if influencers can be influence, and ...

Ligne n°581 : ... people become influencers (Appendix 4), what kind of relationship do
• Ligne n°582 : they have with their followers, if influencers can be influence, and


• Ligne n°582 : they have with their followers, if influencers can be influence, and
Ligne n°583 : how are they promoting products and services. The fact that the ...

Ligne n°584 : ... interviewees have different communities, origins and areas was
• Ligne n°585 : important as it allows us to have a broader vision of influencers, more
Ligne n°586 : specificities and points of view. As a reminder, the Table 2 below ...

Ligne n°586 : ... specificities and points of view. As a reminder, the Table 2 below
• Ligne n°587 : recap the name, number of followers and field of the influencers
Ligne n°588 : interviewed. ...


• Ligne n°592 : Name Main social network Number of followers Influenced area Origin of
Ligne n°593 : their influence ...

Ligne n°592 : ... Name Main social network Number of followers Influenced area Origin of
• Ligne n°593 : their influence


• Ligne n°616 : Motivation to become an influencer. Most of the influencers become


• Ligne n°616 : Motivation to become an influencer. Most of the influencers become
Ligne n°617 : influenc-ers by accident. At the beginning they were only trying to ...

Ligne n°618 : ... convey their beliefs, passion, everyday life pictures, etc. We could
• Ligne n°619 : say that most of them became influencers "by chance". Sometimes, it can
Ligne n°620 : begin through a mimetic behavior but for some of them it is the ...

Ligne n°625 : ... began with her first travel to Canada, then she carried on and became
• Ligne n°626 : more and more followed. Mathilde Gaunoux also became an influencer as
Ligne n°627 : she went, she had more and more followers, and then she managed to have ...

Ligne n°629 : ... color-themed photos and that's when we started to define her as an
• Ligne n°630 : influencer.

Ligne n°635 : ... followers in only one year, which allowed her to collaborate with
• Ligne n°636 : brands; she now has 26,9 K followers. However, some influencers become
Ligne n°637 : so following a gain of popularity, this is the case of Sebastien, AKA ...

Ligne n°638 : ... Sebydaddy. Sebastien participated to a reality show and then became
• Ligne n°639 : very popular, this popularity lead to him becoming an influencer as
Ligne n°640 : many people following him on social networks. Mybeauty-fuelfood also ...

Ligne n°642 : ... but enough to have a certain community. However, it is only when she
• Ligne n°643 : started her blog that she became a real influencer. To understand their
Ligne n°644 : motivations and purpose to become an influencer (Table 3). ...

Ligne n°643 : ... started her blog that she became a real influencer. To understand their
• Ligne n°644 : motivations and purpose to become an influencer (Table 3).


• Ligne n°646 : Table 3. Influencers purpose


• Ligne n°648 : Influencers Motivation (Why?) Mission (Purpose) Industry (Segment)


• Ligne n°664 : The relationship influencers/followers and influencers' strategies.


• Ligne n°664 : The relationship influencers/followers and influencers' strategies.
Ligne n°665 : Most of them are claiming that their main strategy is authenticity: ...

Ligne n°677 : ... which give her more visibility. She follows and loves a maximum of
• Ligne n°678 : posts among influencers who have the same universe as her: lifestyle
Ligne n°679 : and fashion. Most of the interviewees explained us that it was ...

Ligne n°683 : ... Instagram feed and challenge their communities by posting photos often.
• Ligne n°684 : Influencers want to be attractive that is why they want to create
Ligne n°685 : content. Larevuedekathleen says that she does not have a precise ...


• Ligne n°708 : Can influencers be influenced? Influencers of all background and


• Ligne n°708 : Can influencers be influenced? Influencers of all background and


• Ligne n°708 : Can influencers be influenced? Influencers of all background and
Ligne n°709 : community admit that they could be — consciously or not — influenced by ...

Ligne n°708 : ... Can influencers be influenced? Influencers of all background and
• Ligne n°709 : community admit that they could be — consciously or not — influenced by
Ligne n°710 : other influencers. For instance, Revealyourbeautyblog is mostly ...

Ligne n°709 : ... community admit that they could be — consciously or not — influenced by
• Ligne n°710 : other influencers. For instance, Revealyourbeautyblog is mostly
Ligne n°711 : influenced by other travel and cosmetic influencers, however, she knows ...

Ligne n°710 : ... other influencers. For instance, Revealyourbeautyblog is mostly
• Ligne n°711 : influenced by other travel and cosmetic influencers, however, she knows


• Ligne n°711 : influenced by other travel and cosmetic influencers, however, she knows
Ligne n°712 : this sector very well and revealed that most of the posts are sponsored ...

Ligne n°713 : ... and "sometimes not sincere". Sebydaddy has also revealed that he is
• Ligne n°714 : influenced by everyone and that it does not depend on the number of
Ligne n°715 : followers. According to him, being an influencer does not mean having ...

Ligne n°714 : ... influenced by everyone and that it does not depend on the number of
• Ligne n°715 : followers. According to him, being an influencer does not mean having
Ligne n°716 : the best advice, he is often influenced by his friends or ...

Ligne n°715 : ... followers. According to him, being an influencer does not mean having
• Ligne n°716 : the best advice, he is often influenced by his friends or
Ligne n°717 : acquaintances. ...


• Ligne n°719 : Larevuedekathleen thinks that of course influencers unite society,
Ligne n°720 : because people tend to copy one from each other. She claims that this ...

Ligne n°722 : ... followers. According to her it is important to be innovate and to be
• Ligne n°723 : different. Sharing the same opinion on the conformism of influencers,
Ligne n°724 : Mathilde Gaunoux explained that sometimes, influencers can be ...

Ligne n°723 : ... different. Sharing the same opinion on the conformism of influencers,
• Ligne n°724 : Mathilde Gaunoux explained that sometimes, influencers can be
Ligne n°725 : influenced to try product but also to not promote them as they have ...

Ligne n°724 : ... Mathilde Gaunoux explained that sometimes, influencers can be
• Ligne n°725 : influenced to try product but also to not promote them as they have
Ligne n°726 : been over-promoted on social networks. Indeed, to overcome this problem ...

Ligne n°726 : ... been over-promoted on social networks. Indeed, to overcome this problem
• Ligne n°727 : brands and influencers must constantly stand out and find partnerships
Ligne n°728 : that value them. ...


• Ligne n°730 : Influencers promoting products and services. All our samples refute the
Ligne n°731 : promotional side of their position and say that they only give tips and ...

Ligne n°735 : ... Mybeautyfuelfood shares a "state of mind", "wellness" and "mindful" in
• Ligne n°736 : the daily life of her followers. She wants to have a positive impact
Ligne n°737 : and influence on their daily routine. According to Larevuedekathleen, ...

Ligne n°736 : ... the daily life of her followers. She wants to have a positive impact
• Ligne n°737 : and influence on their daily routine. According to Larevuedekathleen,
Ligne n°738 : she spreads a philosophy: "keep dreaming". She wants her community to ...

Ligne n°762 : ... partnerships has emerged over the past year. According to him some
• Ligne n°763 : small influencers make believe that they have partnerships, even if
Ligne n°764 : they don't, in order to gain credibility. From his experience, nowadays ...

Ligne n°766 : ... standardization of the products promoted on the social networks he
• Ligne n°767 : explains us that some agencies are using packaging of influencers. This
Ligne n°768 : means that brands may pay not only for one influencer to promote their ...

Ligne n°767 : ... explains us that some agencies are using packaging of influencers. This
• Ligne n°768 : means that brands may pay not only for one influencer to promote their
Ligne n°769 : products but for many of them in order to reach even more consumers. ...

Ligne n°771 : ... From the qualitative analysis, this research investigated about the
• Ligne n°772 : influencer's strategies. Indeed, during the literature review we
Ligne n°773 : noticed that they were no studies on in-fluencers strategies and how ...

Ligne n°773 : ... noticed that they were no studies on in-fluencers strategies and how
• Ligne n°774 : they grow. Interviews conducted on influencers taught us more about all
Ligne n°775 : these unknown aspects. The first thing that every influencer taught us ...

Ligne n°774 : ... they grow. Interviews conducted on influencers taught us more about all
• Ligne n°775 : these unknown aspects. The first thing that every influencer taught us
Ligne n°776 : is that one is not born an influencer, one becomes one. As we have ...

Ligne n°775 : ... these unknown aspects. The first thing that every influencer taught us
• Ligne n°776 : is that one is not born an influencer, one becomes one. As we have
Ligne n°777 : explained in the literature review, authenticity is a key factor in the ...

Ligne n°777 : ... explained in the literature review, authenticity is a key factor in the
• Ligne n°778 : strategy of influencers. Most of the influencers interviewed confirmed


• Ligne n°778 : strategy of influencers. Most of the influencers interviewed confirmed
Ligne n°779 : that their main strategy is always to be authentic to win followers ...

Ligne n°780 : ... trust. This, once again, highlight the fact that authenticity is one of
• Ligne n°781 : the main issues for influencers. These interviews also confirmed that
Ligne n°782 : influencers tend to uniformize the society. Indeed, they also admitted ...

Ligne n°781 : ... the main issues for influencers. These interviews also confirmed that
• Ligne n°782 : influencers tend to uniformize the society. Indeed, they also admitted
Ligne n°783 : that they could be — consciously or not — influenced by other ...

Ligne n°782 : ... influencers tend to uniformize the society. Indeed, they also admitted
• Ligne n°783 : that they could be — consciously or not — influenced by other
Ligne n°784 : influencers, which explain the mimetic behavior of influenc-ers. The ...

Ligne n°783 : ... that they could be — consciously or not — influenced by other
• Ligne n°784 : influencers, which explain the mimetic behavior of influenc-ers. The
Ligne n°785 : uniformization and similarities of influencers beginning to be an issue ...

Ligne n°784 : ... influencers, which explain the mimetic behavior of influenc-ers. The
• Ligne n°785 : uniformization and similarities of influencers beginning to be an issue
Ligne n°786 : and to discredit influencers. However, some of them want to thwart this ...

Ligne n°785 : ... uniformization and similarities of influencers beginning to be an issue
• Ligne n°786 : and to discredit influencers. However, some of them want to thwart this
Ligne n°787 : issue by making a difference by sharing different content. ...

Ligne n°789 : ... Quantitative analysis. This part deals with the analysis of the
• Ligne n°790 : relationship between followers and influencers and the judgement they
Ligne n°791 : have on it. From the 150 responses from people with different ...

Ligne n°795 : ... demographics criteria of the sample. The purpose of the demographics
• Ligne n°796 : data analysis is to understand how followers perceive influencers given
Ligne n°797 : their age and their gender. We will focus on educational qualification, ...

Ligne n°798 : ... and general information regarding the habits and opinions of consumers
• Ligne n°799 : on influencers and their impact in the society. Women seem to have


• Ligne n°799 : on influencers and their impact in the society. Women seem to have
Ligne n°800 : dominated the (73%) and are more pronounced for influencers and social ...

Ligne n°799 : ... on influencers and their impact in the society. Women seem to have
• Ligne n°800 : dominated the (73%) and are more pronounced for influencers and social
Ligne n°801 : media participants ...

Ligne n°805 : ... can be determined by our scholarly environment but also because young
• Ligne n°806 : persons are more interested in social media influencers.

Ligne n°822 : ... process. People use the platform to discover the latest trends, through
• Ligne n°823 : the explore page, hashtags, or influencer profiles and search for
Ligne n°824 : products before buying [Facebook IQ, 2019]. C. Hildebrand and T. ...

Ligne n°825 : ... Schlager [Hildebrand, Schlager, 2018] demonstrate that Facebook
• Ligne n°826 : influences consumers that is even more subtle and powerful than we
Ligne n°827 : might think. Their study reveals that Facebook has a significant ...

Ligne n°827 : ... might think. Their study reveals that Facebook has a significant
• Ligne n°828 : indirect impact on consumers and their decision-making process. Our
Ligne n°829 : literature confirms this evidence as the emergence of stories on ...

Ligne n°831 : ... Indeed, stories about their private lives convey strong emotions and
• Ligne n°832 : allow the influencer to strengthen his connection with followers. B.
Ligne n°833 : Pine and J. Gilmore [Pine, Gilmore, 2013] point out that the fact that ...

Ligne n°834 : ... we are living in an "experience economy" and that now, with social
• Ligne n°835 : media and influencers it is much easier to share experiences. Most of
Ligne n°836 : respondents (92,9%) use Fa-cebook. Instagram is still more used than ...

Ligne n°840 : ... (Figure 2) in order to be informed and follow their favorite
• Ligne n°841 : influencers.

Ligne n°880 : ... We also found that the highest proportion (34,6%) of our sample is
• Ligne n°881 : following between 5 and 20 influencers followed by 26,5% of the sample
Ligne n°882 : who is following between 20 and 50 influencers. ...

Ligne n°881 : ... following between 5 and 20 influencers followed by 26,5% of the sample
• Ligne n°882 : who is following between 20 and 50 influencers.


• Ligne n°884 : What is expected from an influencer? The questionnaire used helped us
Ligne n°885 : to understand the criteria of selection of an influencer. Most of the ...

Ligne n°884 : ... What is expected from an influencer? The questionnaire used helped us
• Ligne n°885 : to understand the criteria of selection of an influencer. Most of the
Ligne n°886 : sample (64,3%) expect entertainment from influencers. This is followed ...

Ligne n°885 : ... to understand the criteria of selection of an influencer. Most of the
• Ligne n°886 : sample (64,3%) expect entertainment from influencers. This is followed
Ligne n°887 : by lifestyle (58%), fashion advices (42%), and cultural information ...

Ligne n°888 : ... (41,1%). Most of the respondents have particular expectations from
• Ligne n°889 : influencers. Many participants in our sample also mentioned these
Ligne n°890 : expectations: "inspiration", "news", "curiosity" and "style". ...


• Ligne n°892 : Frequency and influencer'sperception. 30,4% of respondents are looking
Ligne n°893 : at the influencer's profile once a day. It shows that as we saw it ...

Ligne n°892 : ... Frequency and influencer'sperception. 30,4% of respondents are looking
• Ligne n°893 : at the influencer's profile once a day. It shows that as we saw it
Ligne n°894 : before, followers are mostly driven by "curiosity". However, 9,8% of ...

Ligne n°895 : ... respondents are looking their profile once a month and 15% of
• Ligne n°896 : respondents are saying that they never look at the influencer's
Ligne n°897 : profile. Most of respondents (88%) do not believe in what influencers ...

Ligne n°896 : ... respondents are saying that they never look at the influencer's
• Ligne n°897 : profile. Most of respondents (88%) do not believe in what influencers
Ligne n°898 : are selling. The respondents were asked about the question of ...

Ligne n°898 : ... are selling. The respondents were asked about the question of
• Ligne n°899 : influencer's authenticity. Notably 54% consider them as sincere and 38%
Ligne n°900 : don't. However, 45% of the respondents think that the products ...

Ligne n°901 : ... influenc-ers promote are not trustworthy product enough. Moreover, 90%
• Ligne n°902 : of the respondents think that the influencer's content is repetitive.


• Ligne n°904 : Influencer's drive follower's purchase decision. The respondents were
Ligne n°905 : asked if they have already purchased a product recommended by an ...

Ligne n°905 : ... asked if they have already purchased a product recommended by an
• Ligne n°906 : influencer; 43,8% of them confess that they have already bought one and
Ligne n°907 : 56,3% of respondents haven't (Figure 3). So, followers tend to believe ...

Ligne n°907 : ... 56,3% of respondents haven't (Figure 3). So, followers tend to believe
• Ligne n°908 : the advices of influencers and tend to test the products they
Ligne n°909 : recommend. A. Martensen, S. Brockenhuus-Schack, and A. Zahid ...

Ligne n°912 : ... enhuus-Schack, Zahid, 2018] confirm this tendency as they highlight in
• Ligne n°913 : their study that some influencers are highly persuasive and that
Ligne n°914 : followers tend to follow their advices and consume the products ...

Ligne n°915 : ... promoted. Moreover, N. Neustadt [Neustadt, 2015] in his study The New
• Ligne n°916 : Age of Influencer Marketing shows that the more attractive the
Ligne n°917 : influencer, the stronger the purchase intention. As a matter of facts, ...

Ligne n°916 : ... Age of Influencer Marketing shows that the more attractive the
• Ligne n°917 : influencer, the stronger the purchase intention. As a matter of facts,
Ligne n°918 : the purchase intention model of customers is strongly influenced ...

Ligne n°917 : ... influencer, the stronger the purchase intention. As a matter of facts,
• Ligne n°918 : the purchase intention model of customers is strongly influenced
Ligne n°919 : according to the popularity of influencers. ...

Ligne n°918 : ... the purchase intention model of customers is strongly influenced
• Ligne n°919 : according to the popularity of influencers.


• Ligne n°925 : Figure 3. Influencer's driving on follower's purchase decision (answer
Ligne n°926 : to the question: Have you ever made any purchase after the influencer's ...

Ligne n°925 : ... Figure 3. Influencer's driving on follower's purchase decision (answer
• Ligne n°926 : to the question: Have you ever made any purchase after the influencer's
Ligne n°927 : endorsed any product?) ...


• Ligne n°929 : Perception of consumers on influencer's influence on society. Many


• Ligne n°929 : Perception of consumers on influencer's influence on society. Many
Ligne n°930 : respondents (50,4%) think that influencers contribute to the ...

Ligne n°929 : ... Perception of consumers on influencer's influence on society. Many
• Ligne n°930 : respondents (50,4%) think that influencers contribute to the
Ligne n°931 : standardization of our society. However, some respondents think that it ...

Ligne n°931 : ... standardization of our society. However, some respondents think that it
• Ligne n°932 : depends of the importance given to the advices of the influencer. The
Ligne n°933 : majority of respondents think that the impact of influencers in society ...

Ligne n°932 : ... depends of the importance given to the advices of the influencer. The
• Ligne n°933 : majority of respondents think that the impact of influencers in society


• Ligne n°933 : majority of respondents think that the impact of influencers in society
Ligne n°934 : depends on the type of content they publish. Many say that they have to ...

Ligne n°937 : ... friend giving advice" but most of them say that "it really depends on
• Ligne n°938 : the influencers: some are negative because they do it for money and
Ligne n°939 : other are willing to give trustworthy advices and are positive for ...

Ligne n°940 : ... society". Although for a few respondents, they have neither a good nor
• Ligne n°941 : negative impact on society but simply represent "a new way of
Ligne n°942 : communication and marketing". ...


• Ligne n°944 : Furthermore, respondents were asked to qualify the impact of
Ligne n°945 : influencers on their way of life. Most of them think that they ...

Ligne n°944 : ... Furthermore, respondents were asked to qualify the impact of
• Ligne n°945 : influencers on their way of life. Most of them think that they
Ligne n°946 : encourage the compulsive purchase and over-consumption because ...

Ligne n°946 : ... encourage the compulsive purchase and over-consumption because
• Ligne n°947 : followers identify themselves to their influencers. According to these
Ligne n°948 : respondents this identification is mostly due to the tone influencer's ...

Ligne n°947 : ... followers identify themselves to their influencers. According to these
• Ligne n°948 : respondents this identification is mostly due to the tone influencer's
Ligne n°949 : use that creates a faithful relationship. A majority think also that ...

Ligne n°949 : ... use that creates a faithful relationship. A majority think also that
• Ligne n°950 : they influence the way and life and opinions on society. Others
Ligne n°951 : denounce the fact that they give unreal expectations and create ...

Ligne n°956 : ... From the quantitative analysis, this research identified the gender
• Ligne n°957 : preferences, frequency, habits and influencer's influence on purchase


• Ligne n°957 : preferences, frequency, habits and influencer's influence on purchase
Ligne n°958 : consumption. First, the female gender predominance for using social ...

Ligne n°960 : ... the preferred social media for buying and browsing and we notice a
• Ligne n°961 : positive correlation between influencer's authenticity and follower's
Ligne n°962 : purchase intention. Indeed, we demonstrated that influencers mainly ...

Ligne n°961 : ... positive correlation between influencer's authenticity and follower's
• Ligne n°962 : purchase intention. Indeed, we demonstrated that influencers mainly
Ligne n°963 : drive follower's purchase consumption through their advices and ...

Ligne n°964 : ... recommendations on Instagram. As 90% of interviewees admit to follow it
• Ligne n°965 : really proves that influencers have taken an important part on social
Ligne n°966 : networks and in people's daily life. Even though the majority of ...

Ligne n°966 : ... networks and in people's daily life. Even though the majority of
• Ligne n°967 : interviewees follow influencers, motivated mainly driven by the desire
Ligne n°968 : to be entertained, they admit to not trust them completely. Although ...

Ligne n°968 : ... to be entertained, they admit to not trust them completely. Although
• Ligne n°969 : half of the interviewees think that influencers have a negative effect
Ligne n°970 : on society and that 80% of them find that their promoted products are ...

Ligne n°971 : ... not trustworthy, still 45% of them have already made a purchase
• Ligne n°972 : following an influencer publication. These data disclose that despite a
Ligne n°973 : collective conscience on the drifts of the influencers, they still have ...

Ligne n°972 : ... following an influencer publication. These data disclose that despite a
• Ligne n°973 : collective conscience on the drifts of the influencers, they still have
Ligne n°974 : an important power and impact on the consumption decision process. ...

Ligne n°973 : ... collective conscience on the drifts of the influencers, they still have
• Ligne n°974 : an important power and impact on the consumption decision process.


• Ligne n°978 : Results show the existence of a relationship between influencers and
Ligne n°979 : consumers in consumption decision processes. Our research is based on ...

Ligne n°984 : ... strengthen their relationships with them. Additionally, we studied the
• Ligne n°985 : effect of influencers on society: the perception of millennials on
Ligne n°986 : reality versus social networks and the construction of themselves in ...

Ligne n°986 : ... reality versus social networks and the construction of themselves in
• Ligne n°987 : the "real life" with these influencers. Analyzing both influencers and


• Ligne n°987 : the "real life" with these influencers. Analyzing both influencers and
Ligne n°988 : consumers allowed us to have a global overview on this actual trend. ...

Ligne n°989 : ... The results obtained in this research can draw on the implications of
• Ligne n°990 : influencers' strategy and commitment shaping consumers' behavior in his
Ligne n°991 : consumption but also in his daily lifestyle. In terms of these results, ...

Ligne n°991 : ... consumption but also in his daily lifestyle. In terms of these results,
• Ligne n°992 : we can state that influencers are tremendously valuable for brands as
Ligne n°993 : marketing tools in order to strategically position their products. ...

Ligne n°997 : ... able to transform these theoretical notions into personal opinions and
• Ligne n°998 : drive a theory on influencer's strategies. We could understand the
Ligne n°999 : influencer's perspective regarding their promotions and sponsored ...

Ligne n°998 : ... drive a theory on influencer's strategies. We could understand the
• Ligne n°999 : influencer's perspective regarding their promotions and sponsored
Ligne n°1000 : partnerships while measuring their effects on society. In fact, we ...

Ligne n°1000 : ... partnerships while measuring their effects on society. In fact, we
• Ligne n°1001 : interviewed five influencers and asked them to what extent they
Ligne n°1002 : acknowledge their influence on followers. We specially choose to ...

Ligne n°1001 : ... interviewed five influencers and asked them to what extent they
• Ligne n°1002 : acknowledge their influence on followers. We specially choose to
Ligne n°1003 : question several influencers with different backgrounds, specialized in ...

Ligne n°1002 : ... acknowledge their influence on followers. We specially choose to
• Ligne n°1003 : question several influencers with different backgrounds, specialized in
Ligne n°1004 : several domains (beauty, lifestyle, TV shows, etc.) to have a larger ...

Ligne n°1006 : ... approach we were able to achieve a general understanding of their
• Ligne n°1007 : influence, reach and power. Then, we completed this qualitative
Ligne n°1008 : research with a quantitative one. We asked 150 individuals about their ...


• Ligne n°1011 : frequency with which they are visiting influencers' profile, what
Ligne n°1012 : attract them the most, and their analysis of influencers effect on ...

Ligne n°1011 : ... frequency with which they are visiting influencers' profile, what
• Ligne n°1012 : attract them the most, and their analysis of influencers effect on
Ligne n°1013 : society. We established through this survey that followers mostly think ...

Ligne n°1013 : ... society. We established through this survey that followers mostly think
• Ligne n°1014 : that influencers are not authentic but play a part in a
Ligne n°1015 : "standardization" of our society. ...

Ligne n°1017 : ... Our main findings from the survey and the interviews demonstrate that
• Ligne n°1018 : influencers have a real impact on the consumption decision process.


• Ligne n°1018 : influencers have a real impact on the consumption decision process.
Ligne n°1019 : Indeed, even if there is a real tendency from consumers to not trust ...

Ligne n°1019 : ... Indeed, even if there is a real tendency from consumers to not trust
• Ligne n°1020 : influencers and to find their promoted products not trustworthy,
Ligne n°1021 : consumers still follow them and buy promoted products. The interviews ...

Ligne n°1021 : ... consumers still follow them and buy promoted products. The interviews
• Ligne n°1022 : confirmed us the importance of authenticity of influencers, it is a key
Ligne n°1023 : factor in the strategy of influencers in order to win trust. It really ...

Ligne n°1022 : ... confirmed us the importance of authenticity of influencers, it is a key
• Ligne n°1023 : factor in the strategy of influencers in order to win trust. It really
Ligne n°1024 : proves that there is a problem of trust towards the influencers, as ...

Ligne n°1023 : ... factor in the strategy of influencers in order to win trust. It really
• Ligne n°1024 : proves that there is a problem of trust towards the influencers, as
Ligne n°1025 : shown by the questionnaire and the interviews of the influencers. The ...

Ligne n°1024 : ... proves that there is a problem of trust towards the influencers, as
• Ligne n°1025 : shown by the questionnaire and the interviews of the influencers. The
Ligne n°1026 : quantitative and qualitative research also demonstrate that influencers ...

Ligne n°1025 : ... shown by the questionnaire and the interviews of the influencers. The
• Ligne n°1026 : quantitative and qualitative research also demonstrate that influencers
Ligne n°1027 : tend to uniformize the society as most of them have mimetic behaviors, ...

Ligne n°1030 : ... new marketing tools and establish a more precise target. This study
• Ligne n°1031 : enables also bigger companies to measure the influencer's effect on
Ligne n°1032 : their promoted product. Then, this study also provides a general ...

Ligne n°1032 : ... their promoted product. Then, this study also provides a general
• Ligne n°1033 : understanding of the real revolution that are influencers and how, in
Ligne n°1034 : addition to impacting consumer behavior, they are changing and shaping ...

Ligne n°1033 : ... understanding of the real revolution that are influencers and how, in
• Ligne n°1034 : addition to impacting consumer behavior, they are changing and shaping
Ligne n°1035 : our current and future society. ...

Ligne n°1040 : ... unforeseen situations and shortcomings. One of the most important
• Ligne n°1041 : limits of our work was to reach influential influencers and make them
Ligne n°1042 : respond without a financial compensation. We asked over fifty ...

Ligne n°1042 : ... respond without a financial compensation. We asked over fifty
• Ligne n°1043 : influencers and only 5 of them answered us. Then, during these
Ligne n°1044 : qualitative interviews, influencers tend to say that they are "truly ...

Ligne n°1043 : ... influencers and only 5 of them answered us. Then, during these
• Ligne n°1044 : qualitative interviews, influencers tend to say that they are "truly
Ligne n°1045 : authentic", they "believe" in their product and are "confident" about ...

Ligne n°1045 : ... authentic", they "believe" in their product and are "confident" about
• Ligne n°1046 : their positive impact. Of course, they may be biased, and it was
Ligne n°1047 : difficult for us to collect objectives opinions from them. For ...

Ligne n°1047 : ... difficult for us to collect objectives opinions from them. For
• Ligne n°1048 : instance, when we asked influencers about partnerships, they all
Ligne n°1049 : declare that they test and promote products that are trustworthy. ...

Ligne n°1058 : ... target of our survey because they are more familiar with social
• Ligne n°1059 : networks and the concept of influencers which was valuable. However, we
Ligne n°1060 : tried to expand this sample in order to have a general overview. ...


• Ligne n°1071 : Bokunewicz J. F., Shulman J. 2017. Influencer identification in Twitter
Ligne n°1072 : networks of destination marketing organizations. Journal of Hospitality ...


• Ligne n°1079 : Conick H. 2018. How to win friends and influence millions: The rules of
Ligne n°1080 : influencer marketing. Marketing News 52 (7): 36-45. ...

Ligne n°1079 : ... Conick H. 2018. How to win friends and influence millions: The rules of
• Ligne n°1080 : influencer marketing. Marketing News 52 (7): 36-45.

Ligne n°1093 : ... Duhan D. F., Johnson S. D., Wilcox J. B., Harrell G. D. 1997.
• Ligne n°1094 : Influences on consumer use of word-of-mouth recommendation sources.
Ligne n°1095 : Journal of the Academy of Marketing Science 25 (4): 283. ...


• Ligne n°1097 : Dusseaux V. 2017. Quel rôle jouent les influenceurs auprès des
Ligne n°1098 : consommateurs? IPSOS. URL: https:// ...

Ligne n°1098 : ... consommateurs? IPSOS. URL: https://
• Ligne n°1099 : www.ipsos.com/fr-fr/enquete-sur-le-role-des-influenceurs-sur-les-reseau
Ligne n°1100 : x-sociaux-aupres-des-consommateurs (accessed: 15.07.2019). ...

Ligne n°1111 : ... Fromm J., Read A. 2018. Marketing to Gen Z: The Rules for Reaching This
• Ligne n°1112 : Vast and Very Different Generation of Influencers. New York: Amacom.

Ligne n°1117 : ... Goodman M. B., Booth N., Matic J. A. 2011. Mapping and leveraging
• Ligne n°1118 : influencers in social media to shape corporate brand perceptions.
Ligne n°1119 : Corporate Communications: An International Journal 16 (3): 184-191. ...

Ligne n°1132 : ... Kumaravel V., Kandasarny C. 2012. To what extent the brand image
• Ligne n°1133 : influence consumers' purchase decision on durable products. Romanian
Ligne n°1134 : Journal of Marketing (1): 34-38. ...


• Ligne n°1136 : Katz E., Lazarsfeld P. F. 1955. Personal influence. The Part Played by
Ligne n°1137 : People in the Flow of Mass Communication. Glencoe, IL: The Free Press. ...


• Ligne n°1143 : Lou, C., & Yuan, S., 2019. Influencer Marketing: How Message Value and
Ligne n°1144 : Credibility Affect Consumer Trust of Branded Content on Social Media. ...


• Ligne n°1147 : Makgosa R. 2010. The influence of vicarious role models on purchase
Ligne n°1148 : intentions of Botswana teenagers. Young Consumers Insight and Ideas for ...

Ligne n°1151 : ... Martensen A., Brockenhuus-Schack S., Zahid A. L. 2018. How citizen
• Ligne n°1152 : influencers persuade their followers. Journal of Fashion Marketing and
Ligne n°1153 : Management: An International Journal 22 (3): 335-353. ...


• Ligne n°1155 : Melzer J., Zech B. 2018. How social media influencers enabled a B2B
Ligne n°1156 : company to drive awareness and engagement with their target consumers. ...


• Ligne n°1162 : Neustadt N. 2015. The New Age of Influencer Marketing. The Trellis
Ligne n°1163 : blog. URL: https://trellis.co/blog/ ...

Ligne n°1163 : ... blog. URL: https://trellis.co/blog/
• Ligne n°1164 : the-new-age-of-influencer-marketing/ (accessed: 15.07.2019).


• Ligne n°1175 : Todisco M. 2017. Why influencer marketing is essential for any business
Ligne n°1176 : looking to grow. Forbes. December. URL: ...

Ligne n°1176 : ... looking to grow. Forbes. December. URL:
• Ligne n°1177 : https://www.forbes.com/sites/ellevate/2017/12/21/why-influencer-marketi
Ligne n°1178 : ng-is-essential-for-any-business-looking-to-grow/ (accessed: ...


• Ligne n°1199 : LIST OF INFLUENCERS CONTACTED FOR THE QUALITATIVE ANALYSIS


• Ligne n°1317 : INTERVIEW INFLUENCERS


• Ligne n°1319 : 1. How did you become an influencer?


• Ligne n°1326 : 4. As an influencer do you think you have a responsibility towards your
Ligne n°1327 : followers? ...


• Ligne n°1329 : 5. Do you happen to be influenced by other influencers yourself?


• Ligne n°1329 : 5. Do you happen to be influenced by other influencers yourself?


• Ligne n°1336 : 8. How much do you think you influence your followers?


• Ligne n°1338 : 9. Do you think that you or influencers in general are promoting a
Ligne n°1339 : "lifestyle" that is becoming more and more standardized? ...


• Ligne n°1345 : INTERVIEW "HOW DO INFLUENCERS CHANGE OUR SOCIETY?"


• Ligne n°1413 : 6. How many influencers do you follow on Instagram? (celebrities,
Ligne n°1414 : sportsmen, actors, singers, reality TV, etc.):* ...


• Ligne n°1428 : 7. What type of influence do you follow the most?


• Ligne n°1430 : 8. What do you expect from an influencer?*


• Ligne n°1452 : 9. How often do you consult an influencers profile?*


• Ligne n°1466 : 10. What motivates you most to view the profile of an influencer?


• Ligne n°1468 : 11. What is your perception of Instagram influencers?*


• Ligne n°1476 : I feel the influence they exert on me


• Ligne n°1488 : ♦ Street display influencers

Ligne n°1496 : ... 13. Have you already made a purchase after reading content published by
• Ligne n°1497 : an influencer?*


• Ligne n°1511 : 15. Do you think influencers have a positive effect on our society?*


• Ligne n°1519 : 16. What do you think of the impact of influencers on your


• Ligne n°1519 : 16. What do you think of the impact of influencers on your
Ligne n°1520 : consumption/lifestyle? ...


• Ligne n°1522 : 17. Do you know other types of media influences?


• Ligne n°1526 : INFLUENCERS INTERVIEW


• Ligne n°1528 : 1. How did you become an influencer?

Ligne n°1530 : ... It came on my own as I went, the more followers I gained, the more
• Ligne n°1531 : influence I had, and the more I had partnerships with brands.

Ligne n°1535 : ... created my own style: I made colour-themed photos and that's when I
• Ligne n°1536 : started to define myself as an influencer.

Ligne n°1540 : ... My strategy is to be ubiquitous on social networks. That is to say, to
• Ligne n°1541 : follow and love a maximum of posts among influencers who have the same
Ligne n°1542 : universe as me: lifestyle / fashion. It gave me more visibility with ...

Ligne n°1543 : ... the people who follow them, I was lucky also that my profile is shared
• Ligne n°1544 : by other influencers or well-known brands, for example, Clinic,
Ligne n°1545 : Clarins, SEASON, etc. And these accounts have so much community that it ...


• Ligne n°1554 : The great method to take a lot of influencers is the sharing, I do
Ligne n°1555 : quite regularly on Sunday, each time for different influencers because ...

Ligne n°1554 : ... The great method to take a lot of influencers is the sharing, I do
• Ligne n°1555 : quite regularly on Sunday, each time for different influencers because
Ligne n°1556 : we target a community that did not follow us before and we made them ...

Ligne n°1562 : ... I have no real message to convey in the sense that I am not an
• Ligne n°1563 : influencer talking only food for example as those who are in the diet
Ligne n°1564 : or healthy dishes. I only show my daily life, at first I showed very ...


• Ligne n°1572 : 4. As an influencer do you think you have a responsibility towards your
Ligne n°1573 : followers? ...

Ligne n°1584 : ... I also have another responsibility, I do not take them for "cash cows"
• Ligne n°1585 : that is to say, all the influencers who share very regularly coupons.
Ligne n°1586 : In particular, promotion codes on which influencers earn commissions on ...

Ligne n°1585 : ... that is to say, all the influencers who share very regularly coupons.
• Ligne n°1586 : In particular, promotion codes on which influencers earn commissions on
Ligne n°1587 : each promoted product sale. Personally I have ...


• Ligne n°1594 : 5. Do you happen to be influenced by other influencers yourself?


• Ligne n°1594 : 5. Do you happen to be influenced by other influencers yourself?


• Ligne n°1596 : Yes I happen to be influenced by other influencers but it will be


• Ligne n°1596 : Yes I happen to be influenced by other influencers but it will be
Ligne n°1597 : especially for food, I use a lot of Instagram for coffee shop places, ...

Ligne n°1599 : ... same clothes as others so I avoid the current collections. I am going
• Ligne n°1600 : to be influenced also for shooting places.


• Ligne n°1611 : which are marketing influence platforms. We have a free store with a
Ligne n°1612 : large selection of products or you choose the products you would like ...


• Ligne n°1672 : 8. How much do you think you influence your followers?


• Ligne n°1674 : I do not pretend to say that I influence people. It's a bit of a status
Ligne n°1675 : that I did not necessarily assume because nowadays everyone can call ...

Ligne n°1675 : ... that I did not necessarily assume because nowadays everyone can call
• Ligne n°1676 : themselves influencers. There are people who have 100 followers and who
Ligne n°1677 : say they are influencers, so it wants a little everything and nothing ...

Ligne n°1676 : ... themselves influencers. There are people who have 100 followers and who
• Ligne n°1677 : say they are influencers, so it wants a little everything and nothing
Ligne n°1678 : to say. It can be bloggers, artists, people in the street; if we meet ...

Ligne n°1678 : ... to say. It can be bloggers, artists, people in the street; if we meet
• Ligne n°1679 : someone and we like his dress you are influenced.

Ligne n°1682 : ... brand. They showed me the numbers and there I realized that I had
• Ligne n°1683 : influenced people. For me it's a pleasure, it's not a job, I do it
Ligne n°1684 : because I like it but it's not my job. ...


• Ligne n°1686 : 9. Do you think that you or influencers in general are promoting a
Ligne n°1687 : "lifestyle" that is becoming more and more standardized? ...


• Ligne n°1694 : Influencers Sport and Healthy Food will all make the same pictures of
Ligne n°1695 : Granola or bowls, future moms always on a very sweet universe, etc. It ...

Ligne n°1700 : ... For example, the product for white teeth has been seen on thousands of
• Ligne n°1701 : influencers.

Ligne n°1731 : ... Для цитирования: Leparoux M., Minier P., Anand A. 2019. The online
• Ligne n°1732 : influencers strategies and their impact on consumers decision process.


• Ligne n°1732 : influencers strategies and their impact on consumers decision process.
Ligne n°1733 : Вестник Санкт-Петербургского университета. Менеджмент 18 (3): 419-447. ...