Fichier de travail (INPUT) : ./DUMP-TEXT/utf8_1-21.txt
Encodage utilisé (INPUT) : UTF-8
Forme recherchée : \bimpact|influence|(网红)?效应|影响(力)?\b
_________________________________________________________________________________________________
- Ligne n°36 : What Is Influencer Marketing and How Does It Target Children? A Review and
Ligne n°37 : Direction for Future Research ...
Ligne n°95 : ... than 19 million viewers and he is (at age seven) a social media- Ligne n°96 : influencer. The popularity of these vloggers incited advertisers to
Ligne n°97 : include them as a new marketing communication tool, also referred to as ...
Ligne n°97 : ... include them as a new marketing communication tool, also referred to as- Ligne n°98 : influencer marketing, in their marketing strategy. Accordingly, many
Ligne n°99 : influential vloggers now receive free products from brands in return ...
Ligne n°108 : ... when implementing this marketing tactic to target them. However,- Ligne n°109 : research on how influencer marketing affects young children (under 12)
Ligne n°110 : is scarce and it is unclear how these young children can be empowered ...
Ligne n°111 : ... to critically cope with this fairly new form of persuasion. This paper- Ligne n°112 : therefore aims to shed light on why and how social media influencers
Ligne n°113 : have persuasive power over their young followers. The paper starts with ...
Ligne n°113 : ... have persuasive power over their young followers. The paper starts with- Ligne n°114 : providing insights into how and why social media influencers became a
Ligne n°115 : new source in advertising. We then discuss the few studies that have ...
Ligne n°115 : ... new source in advertising. We then discuss the few studies that have- Ligne n°116 : been conducted on influencer marketing among young children (under 12),
Ligne n°117 : based on a systematic literature review, and take these findings to ...
Ligne n°119 : ... research agenda.- Ligne n°120 : Keywords: social media influencers, influencer marketing, children,
- Ligne n°120 : Keywords: social media influencers, influencer marketing, children,
Ligne n°121 : native advertising, advertising literacy, YouTube, vlogs ...
Ligne n°143 : ... The stars of social media, also referred to as vloggers on YouTube,- Ligne n°144 : have become important influencers for the consumption decisions of
Ligne n°145 : their young audiences. They give their followers an insight into the ...
Ligne n°148 : ... et al., 2019). Because of their reach and the credibility they exude,- Ligne n°149 : many brands have added these influencers, who are often kids themselves
Ligne n°150 : (e.g., Stella and Blaise, The McClure Twins, AnnieLeblanc, or ...
Ligne n°154 : ... Berg, 2018). This is because, in return for free promotional goods or- Ligne n°155 : payment, brands ask these influencers to endorse their products on
Ligne n°156 : their social media profiles (on their feed or in their stories on ...
Ligne n°159 : ... their large audiences. This is a phenomenon which has been referred to- Ligne n°160 : as influencer marketing (De Veirman et al., 2017). This form of
Ligne n°161 : marketing – the influencers’ social media contributions – is regarded ...
Ligne n°160 : ... as influencer marketing (De Veirman et al., 2017). This form of- Ligne n°161 : marketing – the influencers’ social media contributions – is regarded
Ligne n°162 : as a form of advertising when (1) influencers receive a compensation ...
Ligne n°161 : ... marketing – the influencers’ social media contributions – is regarded- Ligne n°162 : as a form of advertising when (1) influencers receive a compensation
Ligne n°163 : (free products or financial payment) and (2) advertisers have control ...
Ligne n°165 : ... or general instructions regarding the post (e.g., I want two posts- Ligne n°166 : about our product). This definition of influencer marketing can be
Ligne n°167 : found in the guidelines of some advertising self-regulatory bodies ...- Ligne n°170 : Brands appear within influencers’ content as seamless implied
Ligne n°171 : endorsements. Hence, the branded content or advertising is fully ...
Ligne n°174 : ... governmental regulators for mandatory disclosures of these endorsements- Ligne n°175 : (e.g., Federal Trade Commission in the U.S.), influencers often do not
Ligne n°176 : appropriately disclose the commercial nature of their posts (Children’s ...
Ligne n°185 : ... prevalence and importance in children’s commercial media environment,- Ligne n°186 : research on how influencer marketing affects young children is still
Ligne n°187 : limited (for an exception, see De Jans et al., 2019). Most of the ...
Ligne n°187 : ... limited (for an exception, see De Jans et al., 2019). Most of the- Ligne n°188 : studies on influencer marketing focus on an adult audience and examine
Ligne n°189 : how influencers affect the purchase decisions of their followers (e.g., ...
Ligne n°188 : ... studies on influencer marketing focus on an adult audience and examine- Ligne n°189 : how influencers affect the purchase decisions of their followers (e.g.,
Ligne n°190 : De Veirman et al., 2017; Lou and Yuan, 2019; Schouten et al., 2019). ...
Ligne n°192 : ... Therefore, this paper aims to theoretically outlay how social media- Ligne n°193 : influencers, as a new source in advertising, target and affect young
Ligne n°194 : children. Children have always been an important target group for ...
Ligne n°194 : ... children. Children have always been an important target group for- Ligne n°195 : marketers, both because of their impact on their parents’ buying
Ligne n°196 : decisions, but also as future adult consumers (Calvert, 2018). We focus ...
Ligne n°212 : ... self-regulations apply for children under 12 in order to protect them- Ligne n°213 : from advertising influence. For instance, several European food brands
Ligne n°214 : agreed not to advertise unhealthy food products to children under 12 in ...
Ligne n°215 : ... the EU Pledge^2 agreement as they are aware of children’s high- Ligne n°216 : susceptibility for their advertising messages. Since 2019, influencer
Ligne n°217 : marketing has been included in this agreement. ...
Ligne n°219 : ... The purpose of this review is threefold. First, the research aims to- Ligne n°220 : provide insights into the importance of social media influencers as a
Ligne n°221 : source in advertising targeting children. In order to adopt a ...
Ligne n°221 : ... source in advertising targeting children. In order to adopt a- Ligne n°222 : theoretical approach to children’s processing of influencer marketing,
Ligne n°223 : we draw upon existing theoretical and empirical work regarding source ...
Ligne n°226 : ... turn them into brand loyalists as they grow older. Social media- Ligne n°227 : influencers can be perceived as a new type of real-life endorser
Ligne n°228 : affecting children’s and their parents’ consumption behavior. Second, ...
Ligne n°229 : ... this paper provides a review of the current (limited) academic research- Ligne n°230 : on influencer marketing targeted at children. Additionally, societal
Ligne n°231 : and policy implications of this tactic in the context of prior research ...- Ligne n°238 : Social Media Influencers as a New Source in Advertising Targeting Children
Ligne n°249 : ... sense, brands may create or license a character or pay an endorser or- Ligne n°250 : spokesperson to influence consumers’ attitudes and purchase intentions.
Ligne n°251 : The persuasiveness of advertising is strongly influenced by consumers’ ...
Ligne n°250 : ... spokesperson to influence consumers’ attitudes and purchase intentions.- Ligne n°251 : The persuasiveness of advertising is strongly influenced by consumers’
Ligne n°252 : perception of these sources (see Wilson and Sherrell, 1993 for a ...
Ligne n°312 : ... demonstrated that the source in the message is important for persuasion- Ligne n°313 : effects. These processes may also apply to social media influencers.
Ligne n°314 : Before discussing how influencers may affect children, we will first ...
Ligne n°313 : ... effects. These processes may also apply to social media influencers.- Ligne n°314 : Before discussing how influencers may affect children, we will first
Ligne n°315 : provide an overview of the different sources that are used in ...
Ligne n°315 : ... provide an overview of the different sources that are used in- Ligne n°316 : advertising targeting children and discuss how influencers evolved as a
Ligne n°317 : new source in advertising. ...
Ligne n°423 : ... review), but has also been found a valuable strategy to target children- Ligne n°424 : as it may impact their attitudes, preferences, and behaviors (e.g.,
Ligne n°425 : Ross et al., 1984; Jain et al., 2011). Research on the impact of ...
Ligne n°424 : ... as it may impact their attitudes, preferences, and behaviors (e.g.,- Ligne n°425 : Ross et al., 1984; Jain et al., 2011). Research on the impact of
Ligne n°426 : celebrity endorsement on children has mainly focused on food marketing ...
Ligne n°453 : ... Even pre-school children’s behaviors and consumption may already be- Ligne n°454 : influenced by their friends (Ahn and Nelson, 2015; Atkinson et al.,
Ligne n°455 : 2015). This has shown to be particularly effective when the peer is of ...
Ligne n°465 : ... The rise of social media introduced a new type of peer endorsement,- Ligne n°466 : namely social media influencers. In the following section, we will
Ligne n°467 : describe the rise of these social media influencers as a new source in ...
Ligne n°466 : ... namely social media influencers. In the following section, we will- Ligne n°467 : describe the rise of these social media influencers as a new source in
Ligne n°468 : advertising to target young children. ...- Ligne n°470 : Conceptualizing Social Media Influencers as a New Advertising Source
- Ligne n°472 : The Emergence of Social Media Influencers as Credible Advertising Sources
Ligne n°474 : ... The proliferation of social network sites has extended the reach of- Ligne n°475 : word-of-mouth and amplified the impact of peer recommendations, which
Ligne n°476 : can now be shared one-to-many (Lyons and Henderson, 2005; Boyd and ...
Ligne n°496 : ... sources rather than merely targets (Chu and Kim, 2011). However, the- Ligne n°497 : high credibility and impact of these real-world endorsers may be offset
Ligne n°498 : by their uncontrollability (Yang, 2017). ...- Ligne n°500 : Recognizing the impact of eWOM on consumers’ attitudes and decisions,
Ligne n°501 : brands have started approaching social media influencers (i.e., ...
Ligne n°500 : ... Recognizing the impact of eWOM on consumers’ attitudes and decisions,- Ligne n°501 : brands have started approaching social media influencers (i.e.,
Ligne n°502 : influential social media users who managed to build a large audience of ...
Ligne n°504 : ... distribute relevant, authentic-looking brand-related content, a- Ligne n°505 : practice that is called influencer marketing (De Veirman et al., 2017).
Ligne n°506 : This way, brands may leverage the power of word-of-mouth while ...
Ligne n°507 : ... re-gaining control as official agreements between brands and the- Ligne n°508 : influencers are made. Influencers will likely be positive as they wish
- Ligne n°508 : influencers are made. Influencers will likely be positive as they wish
Ligne n°509 : to remain loyal toward the brands they receive incentives from (De ...- Ligne n°512 : Social influencers do not only attract minors’ attention, the child
Ligne n°513 : audiences also aspire to become influencers themselves (Chambers et ...
Ligne n°512 : ... Social influencers do not only attract minors’ attention, the child- Ligne n°513 : audiences also aspire to become influencers themselves (Chambers et
Ligne n°514 : al., 2018). Some children indeed managed to build a large audience of ...
Ligne n°519 : ... (De Veirman et al., 2019). There are even a number of very young child- Ligne n°520 : influencers or “kidfluencers,” who post a variety of videos on YouTube,
Ligne n°521 : including toy reviews, fun challenges and tutorials [e.g., EvanTubeHD ...
Ligne n°523 : ... channel [e.g., Call Me Sparkle (age 5); Zoooey in the City (age 7)].- Ligne n°524 : Different than, for instance, child actors, the influencer does not
Ligne n°525 : pretend to play and have fun with toys, he/she really does, increasing ...
Ligne n°530 : ... reach of the (commercial) message, these remain key metrics for brands,- Ligne n°531 : influencer agencies, and platforms aiming to identify and select
Ligne n°532 : appropriate influencers for their campaigns. This unfortunately also ...
Ligne n°531 : ... influencer agencies, and platforms aiming to identify and select- Ligne n°532 : appropriate influencers for their campaigns. This unfortunately also
Ligne n°533 : contributes to malicious practices of influencers buying fake followers ...
Ligne n°532 : ... appropriate influencers for their campaigns. This unfortunately also- Ligne n°533 : contributes to malicious practices of influencers buying fake followers
Ligne n°534 : and likes, for instance, through bots and clickfarms, to artificially ...
Ligne n°534 : ... and likes, for instance, through bots and clickfarms, to artificially- Ligne n°535 : inflate their perceived influencer status. On the one hand, this may
Ligne n°536 : lead to disappointing results for brands as their influencer marketing ...
Ligne n°535 : ... inflate their perceived influencer status. On the one hand, this may- Ligne n°536 : lead to disappointing results for brands as their influencer marketing
Ligne n°537 : campaigns do not achieve objectives. On the other hand, when the public ...
Ligne n°537 : ... campaigns do not achieve objectives. On the other hand, when the public- Ligne n°538 : finds out their favorite influencer bought fake followers and likes,
Ligne n°539 : they may think of him/her as a fraud, resulting in negative reactions ...
Ligne n°539 : ... they may think of him/her as a fraud, resulting in negative reactions- Ligne n°540 : and unfollowing (De Veirman et al., 2017). Moreover, influencers risk
Ligne n°541 : punishment, for instance, by the FTC who has the authority to bring ...
Ligne n°543 : ... (Section 5 of the FTC Act). Recently (October 2019), the FTC halted- Ligne n°544 : deceptive online marketing practices related to influencer marketing.
Ligne n°545 : The regulatory body showed evidence of a company (Devumi) that sold ...
Ligne n°545 : ... The regulatory body showed evidence of a company (Devumi) that sold- Ligne n°546 : fake accounts and indicators of social engagement and influence to
Ligne n°547 : various influencers. Specifically, the FTC complaint suggests that the ...
Ligne n°546 : ... fake accounts and indicators of social engagement and influence to- Ligne n°547 : various influencers. Specifically, the FTC complaint suggests that the
Ligne n°548 : company: “Devumi filled more than 58,000 orders for fake Twitter ...
Ligne n°549 : ... followers, enabling the buyers to deceive potential clients about their- Ligne n°550 : social media influence. The complaint cites over 4,000 sales of fake
Ligne n°551 : YouTube subscribers and over 32,000 sales of fake YouTube views.” ...- Ligne n°556 : Social Media Influencers as Relatable Role Models
- Ligne n°558 : Similar to traditional celebrities, influencers with a lot of followers
Ligne n°559 : on one or more platforms (e.g., so-called macro influencers have ...
Ligne n°558 : ... Similar to traditional celebrities, influencers with a lot of followers- Ligne n°559 : on one or more platforms (e.g., so-called macro influencers have
Ligne n°560 : between 100,000 and 1 million followers; Ismail, 2018) have a large ...
Ligne n°560 : ... between 100,000 and 1 million followers; Ismail, 2018) have a large- Ligne n°561 : reach; however, the origin of their fame and nature of their influence
Ligne n°562 : is different. While traditional celebrities gained public recognition ...
Ligne n°563 : ... because of their extraordinary beauty (e.g., supermodels) or talent- Ligne n°564 : (e.g., actors and athletes), social media influencers branded
Ligne n°565 : themselves on social media through posting highly appealing ...
Ligne n°568 : ... generally, showcasing their lifestyles as a whole (Khamis et al., 2017;- Ligne n°569 : De Jans et al., 2019). Children merely watch influencers’ videos for
Ligne n°570 : entertainment purposes. However, the content can also become ...
Ligne n°570 : ... entertainment purposes. However, the content can also become- Ligne n°571 : informative for children’s consumption decisions as the influencers
Ligne n°572 : often let them know which brands they like and dislike and overtly ...
Ligne n°575 : ... on social media and extended their fame online, social media- Ligne n°576 : influencers have built their fame on social media, without being known
Ligne n°577 : to the public beforehand (De Veirman et al., 2017; Schouten et al., ...
Ligne n°578 : ... 2019). A distinction can be made between different types of- Ligne n°579 : influencers, depending on their number of followers. As such, social
Ligne n°580 : media influencers may start out with a small audience of engaged ...
Ligne n°579 : ... influencers, depending on their number of followers. As such, social- Ligne n°580 : media influencers may start out with a small audience of engaged
Ligne n°581 : followers (less than 1,000) with whom they have a real-life ...
Ligne n°583 : ... profile themselves as opinion leader in a specific niche, resulting in- Ligne n°584 : a growing audience, they are referred to as micro-influencers
Ligne n°585 : (1,000–100,000 followers). Some influencers even manage to build very ...
Ligne n°584 : ... a growing audience, they are referred to as micro-influencers- Ligne n°585 : (1,000–100,000 followers). Some influencers even manage to build very
Ligne n°586 : large audiences (1,000,000–1 million followers) on social media and ...- Ligne n°589 : Children look up to (child) influencers, but at the same time, they
Ligne n°590 : believe they are highly similar to them as they share the same ...
Ligne n°592 : ... like them (van Dam and van Reijmersdal, 2019). Despite their online- Ligne n°593 : celebrity-status, influencers tend to be perceived as very relatable
Ligne n°594 : and approachable, due to the highly personal content they post and the ...
Ligne n°596 : ... provide their followers a glimpse into their personal lives, resulting- Ligne n°597 : in perceptions that they have a lot in common with the influencer and
Ligne n°598 : he/she is a peer (Abidin, 2015; Gannon and Prothero, 2018; Schouten et ...
Ligne n°599 : ... al., 2019). Therefore, children are likely to build a relationship with- Ligne n°600 : their favorite influencers, which can be referred to as parasocial
Ligne n°601 : interaction (cfr. supra), which implies that they become influential ...
Ligne n°601 : ... interaction (cfr. supra), which implies that they become influential- Ligne n°602 : sources of information and inspiration that may impact
Ligne n°603 : consumption-related decisions (Rubin et al., 1985; De Jans et al., ...
Ligne n°606 : ... perceptions, and De Jans et al. (2019) found it to be positively- Ligne n°607 : related with purchase intentions. Moreover, as influencers show the
Ligne n°608 : usefulness of the products they endorse, children may learn and model ...
Ligne n°612 : ... the model (Bandura, 1977). For instance, Ryan (of Ryan’s World),- Ligne n°613 : today’s most popular child influencer with 21 million subscribers to
Ligne n°614 : the YouTube channel, shows his daily routines, including the type of ...
Ligne n°616 : ... his vlogs. Accordingly, it is likely that children will perceive child- Ligne n°617 : influencers such as Ryan as peers, who are an important source of
Ligne n°618 : influence in their consumer socialization process (Bachmann et al., ...
Ligne n°617 : ... influencers such as Ryan as peers, who are an important source of- Ligne n°618 : influence in their consumer socialization process (Bachmann et al.,
Ligne n°619 : 1993). As a result, children may be very willing to identify with ...
Ligne n°619 : ... 1993). As a result, children may be very willing to identify with- Ligne n°620 : popular child influencers and take on their attitudes, beliefs, and
Ligne n°621 : behaviors, including those related to brands and products (Kelman, ...- Ligne n°624 : Social Media Influencers as Hidden Persuaders
- Ligne n°626 : Influencers have become an important asset for advertisers, as they
Ligne n°627 : directly address their target audience and include brand and product ...
Ligne n°628 : ... recommendations in highly relevant and entertaining content. The- Ligne n°629 : practice of “influencer marketing” refers to advertisers closing deals
Ligne n°630 : with influencers, which entail promotion in exchange for payment, free ...
Ligne n°629 : ... practice of “influencer marketing” refers to advertisers closing deals- Ligne n°630 : with influencers, which entail promotion in exchange for payment, free
Ligne n°631 : products or invitations to exclusive events (De Veirman et al., 2017). ...
Ligne n°632 : ... Doing so, advertisers wish to create a meaning transfer (Russell, 1998)- Ligne n°633 : and reach their target audience in an authentic way. Influencers
Ligne n°634 : usually hold a lot of creative freedom in content creation, as they ...
Ligne n°638 : ... promote them in an authentic manner (Uzunoglu and Kip, 2014; Schouten- Ligne n°639 : et al., 2019). Influencers’ so-called sponsored posts or videos mimic
Ligne n°640 : and blend with organic content in users’ feeds without disturbing their ...
Ligne n°641 : ... mindless scrolling of social media (Abidin, 2016; Wojdynski and Evans,- Ligne n°642 : 2016; De Veirman et al., 2017). Accordingly, the practice of influencer
Ligne n°643 : marketing can be considered a form of native advertising, defined as ...
Ligne n°646 : ... 2016). Moreover, although today there are clear guidelines and- Ligne n°647 : regulations on disclosing sponsored content, influencers are hesitant
Ligne n°648 : to transparently disclose the commercial nature of their posts, either ...- Ligne n°652 : Therefore, children may fail to recognize influencer content as
Ligne n°653 : advertising and cope with such persuasion tactics critically (Friestad ...
Ligne n°654 : ... and Wright, 1994; De Veirman et al., 2019). As a result, instead of- Ligne n°655 : advertising, influencers’ brand-initiated endorsements are likely to be
Ligne n°656 : perceived as highly credible electronic word-of-mouth the influencer ...
Ligne n°655 : ... advertising, influencers’ brand-initiated endorsements are likely to be- Ligne n°656 : perceived as highly credible electronic word-of-mouth the influencer
Ligne n°657 : shares out of genuine liking of the brand (Phelps et al., 2004; Cheung ...
Ligne n°658 : ... et al., 2009). Moreover, due to the correspondence bias, people (and- Ligne n°659 : children in particular) tend to believe that although the influencer
Ligne n°660 : was compensated for endorsing a brand, he/she would not do this if ...
Ligne n°663 : ... underlying dispositions when in fact, their behavior could be explained- Ligne n°664 : by situational factors, i.e., the influencer was compensated by the
Ligne n°665 : brand (Gilbert and Malone, 1995; O’Sullivan, 2003). Interviews with ...
Ligne n°665 : ... brand (Gilbert and Malone, 1995; O’Sullivan, 2003). Interviews with- Ligne n°666 : teenage influencers recently revealed that they indeed only wish to
Ligne n°667 : endorse brands they fully support; however, when dissatisfied with a ...
Ligne n°677 : ... situational advertising literacy) (Friestad and Wright, 1994; Hudders- Ligne n°678 : et al., 2017). The embedded nature of influencer marketing lowers both
Ligne n°679 : children’s ability and motivation to recognize it as advertising and ...
Ligne n°680 : ... critically reflect on it (Nairn and Fine, 2008). Their ability is- Ligne n°681 : lowered as influencers’ sponsored posts and videos appear between
Ligne n°682 : non-sponsored content in their feeds, which results in the simultaneous ...
Ligne n°688 : ... commercial messages are integrated in fun and engaging posts and videos- Ligne n°689 : (Hudders et al., 2017). Remarkably, influencers’ videos are available
Ligne n°690 : on YouTube Kids (e.g., Ryan’s World, today’s most popular child ...
Ligne n°690 : ... on YouTube Kids (e.g., Ryan’s World, today’s most popular child- Ligne n°691 : influencer channel), which parents perceive as a safe media
Ligne n°692 : environment. Indeed, while YouTube states that the limited ads on ...- Ligne n°697 : Current Knowledge on Influencer Marketing Targeting Children
- Ligne n°699 : Selection of Empirical Studies on Influencer Marketing Focusing Among a Child
Ligne n°700 : Sample ...
Ligne n°702 : ... A literature search was done employing a “title-abstract-keywords”- Ligne n°703 : search in the Scopus database using the keywords (influencer OR blog*
Ligne n°704 : OR vlog* OR microcelebrit* OR unboxing) AND (child* OR kid* OR minor* ...
Ligne n°706 : ... into the literature that specifically focuses on social media- Ligne n°707 : influencers as an advertising source targeting children. At the time of
Ligne n°708 : our research (August 2019), this search process yielded 55 academic ...
Ligne n°724 : ... summarize each of the articles below and then we compare and synthesize- Ligne n°725 : what is known about influencers and children in this nascent body of
Ligne n°726 : literature. ...- Ligne n°760 : Eight empirical studies examined the practice of influencer marketing
Ligne n°761 : among a young audience (see Table 2). One study reports the results of ...
Ligne n°769 : ... parents cope with sponsored vlogs. Remarkably, all studies focus on- Ligne n°770 : YouTube as the main channel for influencer marketing. Below, we discuss
Ligne n°771 : the studies in more detail. ...
Ligne n°787 : ... Coates, Hardman, Halford, Christiansen, and Boyland 2019 Social media- Ligne n°788 : influencer marketing and children’s food intake: a randomized trial
Ligne n°789 : Pediatrics ...
Ligne n°790 : ... Coates, Hardman, Halford, Christiansen, and Boyland 2019 The effect of- Ligne n°791 : influencer marketing of food and a “protective” advertising disclosure
Ligne n°792 : on children’s food intake Pediatric Obesity ...
Ligne n°796 : ... vlog Journal of Advertising- Ligne n°797 : Evans, Hoy, and Childers 2018 Parenting “YouTube natives”: the impact
Ligne n°798 : of pre-roll advertising and text disclosures on parental responses to ...
Ligne n°798 : ... of pre-roll advertising and text disclosures on parental responses to- Ligne n°799 : sponsored child influencer videos Journal of Advertising
Ligne n°800 : Open in a separate window ...- Ligne n°858 : Effectiveness of Influencer Marketing
Ligne n°862 : ... between the ages of four and 11 react to sponsored vlogs. First, two- Ligne n°863 : studies examined the impact of social media influencer marketing on
- Ligne n°863 : studies examined the impact of social media influencer marketing on
Ligne n°864 : children’s food intake (Coates et al., 2019a,b). The first study is a ...
Ligne n°867 : ... vloggers, either promoting healthy or unhealthy snacks. Results showed- Ligne n°868 : that influencer marketing of unhealthy foods increased children’s
Ligne n°869 : immediate food intake, whereas the equivalent marketing of healthy ...
Ligne n°875 : ... of the marketed snack and an alternative brand of the same snack were- Ligne n°876 : measured. In line with their first study, influencer marketing
Ligne n°877 : increased children’s immediate intake of the promoted snack relative to ...
Ligne n°893 : ... vlogs, and that only affective advertising literacy negatively affected- Ligne n°894 : influencer trustworthiness and PSI and purchase intention accordingly.
Ligne n°895 : Moreover, when young adolescents were informed about advertising ...
Ligne n°896 : ... through an informational vlog (i.e., peer-based advertising literacy- Ligne n°897 : intervention), positive effects on the influencer and subsequently on
Ligne n°898 : advertising effects were found of an advertising disclosure. ...
Ligne n°901 : ... sponsored vlogging on YouTube. They gauged parents’ understanding of- Ligne n°902 : and responses to sponsored child influencer unboxing videos. Through an
Ligne n°903 : experimental design among 418 parents, they assessed the influence of ...
Ligne n°902 : ... and responses to sponsored child influencer unboxing videos. Through an- Ligne n°903 : experimental design among 418 parents, they assessed the influence of
Ligne n°904 : sponsorship text disclosure (present or absent) and sponsor pre-roll ...
Ligne n°907 : ... transparency, and different outcome measures. Moreover, they explored- Ligne n°908 : how parental mediation influences the outcomes. They found that sponsor
Ligne n°909 : variations in pre-roll advertising (sponsor versus nonsponsor versus ...
Ligne n°917 : ... included. Moreover, high levels of parental mediation conditionally- Ligne n°918 : impacted the indirect effect of a sponsor pre-roll advertisement via
Ligne n°919 : sponsorship transparency on perceptions of the unboxing video and ...
Ligne n°934 : ... preschool children (4-year-old children) and no studies yet focused on- Ligne n°935 : children between 6 and 8 years when examining influencer marketing.
Ligne n°936 : Third, most articles take a consumer perspective and examine influencer ...
Ligne n°935 : ... children between 6 and 8 years when examining influencer marketing.- Ligne n°936 : Third, most articles take a consumer perspective and examine influencer
Ligne n°937 : practices and how minors perceive the persuasion tactic, while ...
Ligne n°940 : ... different methods. Only one study conducted a content analysis of- Ligne n°941 : (child) influencers’ vlogs (Nicoll and Nansen, 2018). A final minor
Ligne n°942 : observation is the focus on (unhealthy) food products (Coates et al., ...
Ligne n°943 : ... 2019a,b), beverages (De Jans et al., 2019), and toys (Evans et al.,- Ligne n°944 : 2018) in the experimental studies gauging for influencer marketing
Ligne n°945 : effects on children. ...
Ligne n°952 : ... prior research focused on children’s exposure to and perception of- Ligne n°953 : influencer marketing. The above studies show that children spend a lot
Ligne n°954 : of time watching videos of their favorite influencers, in which they ...
Ligne n°953 : ... influencer marketing. The above studies show that children spend a lot- Ligne n°954 : of time watching videos of their favorite influencers, in which they
Ligne n°955 : also encounter influencer marketing practices (e.g., Marsh, 2016; ...
Ligne n°954 : ... of time watching videos of their favorite influencers, in which they- Ligne n°955 : also encounter influencer marketing practices (e.g., Marsh, 2016;
Ligne n°956 : Folkvord et al., 2019; Martínez and Olsson, 2019). Moreover, they are ...
Ligne n°956 : ... Folkvord et al., 2019; Martínez and Olsson, 2019). Moreover, they are- Ligne n°957 : also influenced by the content these influencers post and susceptible
- Ligne n°957 : also influenced by the content these influencers post and susceptible
Ligne n°958 : to the commercial messages incorporated in it (e.g., Folkvord et al., ...
Ligne n°960 : ... foods and beverages (e.g., De Jans et al., 2019; Coates et al.,- Ligne n°961 : 2019a,b). Considering children’s susceptibility to influencer marketing
Ligne n°962 : practices, the findings of the above discussed prior research support ...
Ligne n°965 : ... minor audiences. Two studies (De Jans et al., 2019; Coates et al.,- Ligne n°966 : 2019b) tested the impact of an advertising disclosure on minors’
Ligne n°967 : recognition of and susceptibility to influencer marketing. While both ...
Ligne n°966 : ... 2019b) tested the impact of an advertising disclosure on minors’- Ligne n°967 : recognition of and susceptibility to influencer marketing. While both
Ligne n°968 : studies have shown that the inclusion of an advertising disclosure ...
Ligne n°970 : ... (2019b) found that this increased recognition actually increased the- Ligne n°971 : effectiveness of influencer marketing, resulting in a higher intake of
Ligne n°972 : the promoted snack. Moreover, De Jans et al. (2019) found that the ...
Ligne n°973 : ... inclusion of an advertising disclosure may have positive effects on the- Ligne n°974 : influencer and subsequently on advertising effectiveness when minors
Ligne n°975 : were informed about advertising through an advertising literacy ...
Ligne n°976 : ... intervention in the format of an informational vlog. These studies- Ligne n°977 : suggest that a disclosure indeed helps children recognize influencer
Ligne n°978 : marketing practices as advertising and thus protects children from ...
Ligne n°978 : ... marketing practices as advertising and thus protects children from- Ligne n°979 : subconscious persuasion, without necessarily having a negative impact
Ligne n°980 : on the influencer and advertising effectiveness. In addition, Evans et ...
Ligne n°979 : ... subconscious persuasion, without necessarily having a negative impact- Ligne n°980 : on the influencer and advertising effectiveness. In addition, Evans et
Ligne n°981 : al. (2018) found that sponsorship transparency in child-directed ...
Ligne n°986 : ... While attempts have been made, for instance in the EU (EASA) and the US- Ligne n°987 : (FTC), to formulate clear guidelines on the disclosure of influencer
Ligne n°988 : marketing, thus far an international, coordinated approach is lacking ...
Ligne n°991 : ... wordings (moreover in different languages) pointing out the presence of- Ligne n°992 : a material connection between the influencer and the brand. Moreover,
Ligne n°993 : these guidelines do not mention anything about children, neither as a ...
Ligne n°993 : ... these guidelines do not mention anything about children, neither as a- Ligne n°994 : target audience, nor as a source (i.e., child influencers). In the EU,
Ligne n°995 : in 2018 the European Advertising Standards Alliance (EASA), Europe’s ...
Ligne n°997 : ... self-regulation, has launched its Best Practice Recommendation on- Ligne n°998 : Influencer Marketing^3, as a point of reference for national guidance
Ligne n°999 : by self-regulatory organizations (SROs). EASA states that, “subject to ...
Ligne n°1001 : ... to go beyond what is suggested in this document to ensure that- Ligne n°1002 : influencer marketing abides by the national advertising codes and is
Ligne n°1003 : honest, decent and truthful and can be thus trusted by consumers” ...
Ligne n°1005 : ... of room for interpretation and implementation. In the US, the FTC- Ligne n°1006 : provides detailed endorsement guides to instruct influencers and
Ligne n°1007 : advertisers on what sorts of endorsements constitute advertising and ...
Ligne n°1010 : ... These Guides do not offer any specific information regarding children.- Ligne n°1011 : However, the use of influencers within online platforms – such as on
Ligne n°1012 : YouTube – necessitates additional guidelines for targeting children. ...
Ligne n°1017 : ... the Internet” (Electronic Code of Federal Regulations, 2019). Unboxing- Ligne n°1018 : videos and child-influencer channels on YouTube represent one such site
Ligne n°1019 : where young children are the audience. Recently, Google/YouTube was ...
Ligne n°1033 : ... include hiding “popularity metrics” such as the number of likes on the- Ligne n°1034 : YouTube videos, including those of child Influencers. The measures are
Ligne n°1035 : expected to be in place by January 2020. Some of these actions will ...
Ligne n°1035 : ... expected to be in place by January 2020. Some of these actions will- Ligne n°1036 : undoubtedly influence the practice and popularity of the sites for
Ligne n°1037 : advertisers. ...
Ligne n°1039 : ... Furthermore, although social media platforms include the disclosure of- Ligne n°1040 : influencer marketing in their policies, they do not strictly enforce or
Ligne n°1041 : control for proper disclosure. Instagram and Facebook have a branded ...
Ligne n°1042 : ... content tool and ask users to use it when content “features or is- Ligne n°1043 : influenced by a business partner for an exchange of value” and tag the
Ligne n°1044 : products and brands featured. However, it is questionable whether this ...
Ligne n°1045 : ... tagging is sufficient to help users recognize content as advertising.- Ligne n°1046 : Furthermore, they mention that the influencers themselves are
Ligne n°1047 : responsible for complying with legal obligations on disclosure of ...
Ligne n°1049 : ... feature. However, including these words in their video takes some- Ligne n°1050 : effort. Influencers should not only check the “video contains paid
Ligne n°1051 : promotion” box in the advanced settings, they should also check the box ...
Ligne n°1054 : ... applicable laws” (YouTube, 2019b). This way, they actually shift the- Ligne n°1055 : responsibility to check regulations to the influencer, without
Ligne n°1056 : enforcing disclosure in their policy. Even YouTube Kids, YouTube’s ...
Ligne n°1063 : ... Next to the protection of minor audiences, it should be noted that- Ligne n°1064 : today influencers are often children themselves. For instance, while
Ligne n°1065 : the FTC stresses that influencers, “shouldn’t assume legal compliance ...
Ligne n°1064 : ... today influencers are often children themselves. For instance, while- Ligne n°1065 : the FTC stresses that influencers, “shouldn’t assume legal compliance
Ligne n°1066 : is someone else’s job” (Fair, 2019a), it is unclear to what extent ...
Ligne n°1066 : ... is someone else’s job” (Fair, 2019a), it is unclear to what extent- Ligne n°1067 : minor influencers are considered responsible for the content they post,
Ligne n°1068 : including the proper disclosure of sponsored content. Moreover, as ...
Ligne n°1070 : ... children’s performances, policy makers should consider child- Ligne n°1071 : influencers’ protection, too. For instance, it is unclear to what
Ligne n°1072 : extent these children are protected by traditional workplace standards, ...
Ligne n°1084 : ... about their age and accounts created by their parents. In addition,- Ligne n°1085 : children are often featured and even used for influencer marketing
Ligne n°1086 : purposes in their parents’ social media outlets, such as mommy blogs, ...- Ligne n°1091 : To conclude, both child audiences and child influencers need
Ligne n°1092 : protection, both through updating laws and guidelines to be applicable ...- Ligne n°1099 : Social media influencers’ advertising practices blur the boundaries
Ligne n°1100 : between commercial and entertainment content. This implies that their ...
Ligne n°1104 : ... new, there are a number of interesting areas for future research- Ligne n°1105 : related to influencers and children.
- Ligne n°1107 : Influencer Marketing Strategies
Ligne n°1109 : ... First of all, content analysis could render insights into which content- Ligne n°1110 : strategies (child) influencers use on which platforms and how they
Ligne n°1111 : combine different strategies and platforms. In addition, specific ...
Ligne n°1118 : ... these different content strategies and the interactions between- Ligne n°1119 : influencers and their followers. Furthermore, social network analysis
Ligne n°1120 : could enhance our understanding of collaborations between influencers ...
Ligne n°1119 : ... influencers and their followers. Furthermore, social network analysis- Ligne n°1120 : could enhance our understanding of collaborations between influencers
Ligne n°1121 : and brands and connections between influencers. Which accounts do child ...
Ligne n°1120 : ... could enhance our understanding of collaborations between influencers- Ligne n°1121 : and brands and connections between influencers. Which accounts do child
Ligne n°1122 : influencers follow (age, gender, nationality…), do they connect with ...
Ligne n°1121 : ... and brands and connections between influencers. Which accounts do child- Ligne n°1122 : influencers follow (age, gender, nationality…), do they connect with
Ligne n°1123 : other influencers and how do they engage with each other’s posts (i.e., ...
Ligne n°1122 : ... influencers follow (age, gender, nationality…), do they connect with- Ligne n°1123 : other influencers and how do they engage with each other’s posts (i.e.,
Ligne n°1124 : likes, comments, views, shares…)? ...- Ligne n°1126 : Third, qualitative research could gauge for how influencers and brands
Ligne n°1127 : feel about the strategies they use and how these may affect young ...
Ligne n°1129 : ... those? How do they perceive their role in children’s consumer- Ligne n°1130 : socialization? Today, influencers’ and brands’ perspectives on the
Ligne n°1131 : practices they engage in are underexplored. ...- Ligne n°1133 : The Impact of Influencer Marketing on Minor Audiences
- Ligne n°1133 : The Impact of Influencer Marketing on Minor Audiences
- Ligne n°1135 : To gain insights into the persuasiveness of influencers among children,
Ligne n°1136 : scholars could examine children’s actual media use and engagement with ...
Ligne n°1136 : ... scholars could examine children’s actual media use and engagement with- Ligne n°1137 : social media platforms and influencers. Although some of the famous
Ligne n°1138 : vloggers noted here (e. g. Ryan and Evan) have huge followers and ...
Ligne n°1139 : ... audiences, presumably children, it is unknown if and how children under- Ligne n°1140 : 12 years old engage with other influencers and platforms. From what age
Ligne n°1141 : are children starting to follow vloggers? Which social media platforms ...
Ligne n°1144 : ... Additionally, little is known about how different content strategies- Ligne n°1145 : used by influencers can differentially affect children. For instance,
Ligne n°1146 : the prominence (subtle vs. prominent) and modality (visual vs. ...
Ligne n°1149 : ... platforms (e.g., TikTok vs. YouTube) and also the type of brand or- Ligne n°1150 : product (known vs. unknown, low vs. high involvement) may impact
Ligne n°1151 : influencer marketing effects. Furthermore, there are several types of ...
Ligne n°1150 : ... product (known vs. unknown, low vs. high involvement) may impact- Ligne n°1151 : influencer marketing effects. Furthermore, there are several types of
Ligne n°1152 : influencers – macro, micro, nano – that vary along several ...
Ligne n°1151 : ... influencer marketing effects. Furthermore, there are several types of- Ligne n°1152 : influencers – macro, micro, nano – that vary along several
Ligne n°1153 : characteristics including number and types of followers (Ismail, 2018; ...
Ligne n°1154 : ... Alassani and Göretz, 2019). To what extent do different kinds of- Ligne n°1155 : influencers reach child audiences and what are the ramifications for
Ligne n°1156 : advertising effectiveness? For example, would nano influencers look ...
Ligne n°1155 : ... influencers reach child audiences and what are the ramifications for- Ligne n°1156 : advertising effectiveness? For example, would nano influencers look
Ligne n°1157 : more authentic and therefore less like “slick advertising”? ...- Ligne n°1159 : Future research could probe into different kinds of influencers as
Ligne n°1160 : important sources. Research could also examine the characteristics of ...
Ligne n°1162 : ... likeable, credible, and trustworthy? Does the strength of the- Ligne n°1163 : parasocial interaction children feel with these influencers affect
Ligne n°1164 : their persuasiveness? As the form and function of influencers change, ...
Ligne n°1163 : ... parasocial interaction children feel with these influencers affect- Ligne n°1164 : their persuasiveness? As the form and function of influencers change,
Ligne n°1165 : scholars could try to map out conceptual similarities or differences in ...
Ligne n°1165 : ... scholars could try to map out conceptual similarities or differences in- Ligne n°1166 : strategy and effects of various kinds of influencers. In addition, the
Ligne n°1167 : possible (undesirable) longer-term effects of watching hundreds of ...
Ligne n°1173 : ... perform observatory or participatory research to see how children cope- Ligne n°1174 : with social media influencers’ content in their daily life.
Ligne n°1175 : Experimental approaches can also be valuable, although questions ...
Ligne n°1176 : ... concerning generalizability may arise. For instance, some scholars- Ligne n°1177 : using an experimental approach have created “fake” influencer content
Ligne n°1178 : for stimuli in their research in an effort to enhance internal validity ...
Ligne n°1180 : ... interesting findings, it is not known to what extent the findings are- Ligne n°1181 : generalizable to real-world influencers. Future research should work to
Ligne n°1182 : enhance external validity as it is the very fame of the influencer that ...
Ligne n°1181 : ... generalizable to real-world influencers. Future research should work to- Ligne n°1182 : enhance external validity as it is the very fame of the influencer that
Ligne n°1183 : drives influence in the marketplace. On the other hand, when using ...
Ligne n°1182 : ... enhance external validity as it is the very fame of the influencer that- Ligne n°1183 : drives influence in the marketplace. On the other hand, when using
Ligne n°1184 : existing content as stimulus material, the question may rise whether ...
Ligne n°1185 : ... findings would be the same when using different material from different- Ligne n°1186 : influencers. Moreover, effects may differ depending on how familiar
Ligne n°1187 : participants are with the influencer and how they perceive him / her. ...
Ligne n°1186 : ... influencers. Moreover, effects may differ depending on how familiar- Ligne n°1187 : participants are with the influencer and how they perceive him / her.
- Ligne n°1189 : Empowering Children to Deal With Influencer Marketing
- Ligne n°1191 : An important issue concerning influencer marketing targeting children
Ligne n°1192 : is how children can be empowered to cope with this contemporary ...
Ligne n°1192 : ... is how children can be empowered to cope with this contemporary- Ligne n°1193 : advertising technique. How can we help them recognize influencer
Ligne n°1194 : marketing and make well-informed, conscious choices? ...
Ligne n°1198 : ... However, up to now, research on how the inclusion of advertising- Ligne n°1199 : disclosures may help children cope with influencer marketing has
Ligne n°1200 : yielded mixed findings (cf. § 2.4.2.2). More research on the impact of ...
Ligne n°1199 : ... disclosures may help children cope with influencer marketing has- Ligne n°1200 : yielded mixed findings (cf. § 2.4.2.2). More research on the impact of
Ligne n°1201 : advertising disclosures on advertising effects and source evaluations ...
Ligne n°1205 : ... Second, educating children about non-traditional advertising formats,- Ligne n°1206 : including influencer marketing could help children cope with these
Ligne n°1207 : persuasion tactics. This could be done in a school context through an ...
Ligne n°1235 : ... advertising. How can parents be empowered to help their children more- Ligne n°1236 : critically cope with influencer marketing? Research on these topics is
Ligne n°1237 : still limited. ...- Ligne n°1239 : Protecting Children From Influencer Marketing
Ligne n°1242 : ... importance of advertising being recognizable as such, especially when- Ligne n°1243 : targeting children, a coordinated international approach on influencer
Ligne n°1244 : marketing specifically, is non-existent today. Whereas the Federal ...
Ligne n°1244 : ... marketing specifically, is non-existent today. Whereas the Federal- Ligne n°1245 : Trade Commission in the United States requires that influencers
Ligne n°1246 : disclose any sponsorship, the actual enforcement of this ruling is ...
Ligne n°1251 : ... 2019a). This resulted in different types of disclosures used across- Ligne n°1252 : influencers, platforms, and countries, which may be tricky given that
Ligne n°1253 : the platforms transcend cultural borders and children may follow ...
Ligne n°1253 : ... the platforms transcend cultural borders and children may follow- Ligne n°1254 : influencers from all over the world. Thus, the question arises to what
Ligne n°1255 : extent children understand the meaning of these different disclosures ...
Ligne n°1259 : ... Furthermore, the question may arise whether there should be an age- Ligne n°1260 : limit, both on targeting minors through influencer marketing as on
Ligne n°1261 : engaging in influencer marketing activities. Concerning the latter, ...
Ligne n°1260 : ... limit, both on targeting minors through influencer marketing as on- Ligne n°1261 : engaging in influencer marketing activities. Concerning the latter,
Ligne n°1262 : whereas formal guidelines to protect (child) influencers are lacking ...
Ligne n°1261 : ... engaging in influencer marketing activities. Concerning the latter,- Ligne n°1262 : whereas formal guidelines to protect (child) influencers are lacking
Ligne n°1263 : (e.g., on labor conditions and compensation) influencers are considered ...
Ligne n°1262 : ... whereas formal guidelines to protect (child) influencers are lacking- Ligne n°1263 : (e.g., on labor conditions and compensation) influencers are considered
Ligne n°1264 : responsible for the content they post and are expected to comply with ...
Ligne n°1264 : ... responsible for the content they post and are expected to comply with- Ligne n°1265 : influencer marketing guidelines concerning the disclosure of sponsored
Ligne n°1266 : posts (De Veirman et al., 2019). To conclude, both the practice of ...
Ligne n°1266 : ... posts (De Veirman et al., 2019). To conclude, both the practice of- Ligne n°1267 : child influencers engaging in paid partnerships, and the targeting of
Ligne n°1268 : children through influencer marketing raises ethical and legal ...
Ligne n°1267 : ... child influencers engaging in paid partnerships, and the targeting of- Ligne n°1268 : children through influencer marketing raises ethical and legal
Ligne n°1269 : concerns. ...
Ligne n°1273 : ... The current study aimed to situate and conceptualize social media- Ligne n°1274 : influencers as a new type of advertising source targeting children. In
Ligne n°1275 : short, influencers can be regarded as highly popular and admired peers. ...
Ligne n°1274 : ... influencers as a new type of advertising source targeting children. In- Ligne n°1275 : short, influencers can be regarded as highly popular and admired peers.
Ligne n°1276 : While watching YouTube or scrolling through their social media apps, ...
Ligne n°1277 : ... children are increasingly exposed to embedded advertising practices,- Ligne n°1278 : emerging in the entertaining content social media influencers post.
Ligne n°1279 : Influencer marketing combines the merits of eWOM and celebrity ...
Ligne n°1278 : ... emerging in the entertaining content social media influencers post.- Ligne n°1279 : Influencer marketing combines the merits of eWOM and celebrity
Ligne n°1280 : endorsement. Due to their perceived authenticity (i.e., they have no ...
Ligne n°1282 : ... perceived as highly credible word of mouth, rather than as advertising.- Ligne n°1283 : On the other hand, children look up to popular influencers who have
Ligne n°1284 : gained a certain celebrity status and are willing to identify with them ...
Ligne n°1288 : ... Prior research has shown that children indeed frequently encounter- Ligne n°1289 : influencer marketing practices, foremost while watching YouTube (e.g.,
Ligne n°1290 : Marsh, 2016; Folkvord et al., 2019; Martínez and Olsson, 2019). The ...
Ligne n°1290 : ... Marsh, 2016; Folkvord et al., 2019; Martínez and Olsson, 2019). The- Ligne n°1291 : commercial content these influencers post affects children’s attitudes
Ligne n°1292 : and behaviors, for instance their snack intake (e.g., Folkvord et al., ...
Ligne n°1295 : ... literacy and consequently vulnerability to embedded advertising- Ligne n°1296 : practices, such as influencer marketing, some research has searched for
Ligne n°1297 : ways to help children recognize and cope with influencer marketing ...
Ligne n°1296 : ... practices, such as influencer marketing, some research has searched for- Ligne n°1297 : ways to help children recognize and cope with influencer marketing
Ligne n°1298 : practices, for instance through the implementation of disclosures and ...
Ligne n°1301 : ... preliminary evidence that the implementation of a visual disclosure- Ligne n°1302 : indeed helps children recognize influencer marketing practices as
Ligne n°1303 : advertising, while they do not necessarily negatively impact the ...
Ligne n°1302 : ... indeed helps children recognize influencer marketing practices as- Ligne n°1303 : advertising, while they do not necessarily negatively impact the
Ligne n°1304 : influencer and advertising effectiveness. Moreover, transparency is ...
Ligne n°1303 : ... advertising, while they do not necessarily negatively impact the- Ligne n°1304 : influencer and advertising effectiveness. Moreover, transparency is
Ligne n°1305 : also appreciated by parents and has a positive effect on their ...
Ligne n°1308 : ... observations arise from the (limited) literature review that aimed to- Ligne n°1309 : gather empirical insights on the persuasiveness of influencer marketing
Ligne n°1310 : among children. First, research primarily focuses on one particular ...
Ligne n°1311 : ... platform, i.e., YouTube, despite the popularity of other platforms- Ligne n°1312 : among minors and influencers accordingly (e.g., TikTok, Instagram, and
Ligne n°1313 : Snapchat). Second, today, research on influencer marketing aimed at ...
Ligne n°1312 : ... among minors and influencers accordingly (e.g., TikTok, Instagram, and- Ligne n°1313 : Snapchat). Second, today, research on influencer marketing aimed at
Ligne n°1314 : children is limited and mainly focusses on children between 9 and 12, ...
Ligne n°1316 : ... most research takes a consumer perspective and examines how children- Ligne n°1317 : perceive influencer marketing practices, while insights on the
Ligne n°1318 : influencer perspective and the type of content they post are lacking. A ...
Ligne n°1317 : ... perceive influencer marketing practices, while insights on the- Ligne n°1318 : influencer perspective and the type of content they post are lacking. A
Ligne n°1319 : future research agenda has been set out that focuses on four potential ...
Ligne n°1319 : ... future research agenda has been set out that focuses on four potential- Ligne n°1320 : research tracks: first, insights into influencers’ content strategies
Ligne n°1321 : and how they perceive their role in children’s consumer socialization. ...
Ligne n°1321 : ... and how they perceive their role in children’s consumer socialization.- Ligne n°1322 : Second, the impact of influencer marketing on children. Third, how to
- Ligne n°1322 : Second, the impact of influencer marketing on children. Third, how to
Ligne n°1323 : empower children to deal with influencer marketing, and fourth ...
Ligne n°1322 : ... Second, the impact of influencer marketing on children. Third, how to- Ligne n°1323 : empower children to deal with influencer marketing, and fourth
Ligne n°1324 : protecting children from influencer marketing through guidelines and ...
Ligne n°1323 : ... empower children to deal with influencer marketing, and fourth- Ligne n°1324 : protecting children from influencer marketing through guidelines and
Ligne n°1325 : regulations. ...
Ligne n°1348 : ... ^3https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACTIC- Ligne n°1349 : E%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf
- Ligne n°1359 : * Abidin C. (2015). Communicative <3 Intimacies: Influencers and
Ligne n°1360 : Perceived Interconnectedness. Ada 8. Available at: ...
Ligne n°1362 : ... 21, 2019).- Ligne n°1363 : * Abidin C. (2016). Visibility labour: engaging with influencers’
Ligne n°1364 : fashion brands and #OOTD advertorial campaigns on Instagram. Media ...
Ligne n°1381 : ... * Alassani R., Göretz J. (2019). “Product placements by micro and- Ligne n°1382 : macro influencers on Instagram” in International conference on
Ligne n°1383 : human-computer interaction (Cham: Springer; ), 251–267. [Google ...
Ligne n°1393 : ... * Bachmann G. R., John D. R., Rao A. (1993). Children’s- Ligne n°1394 : susceptibility to peer group purchase influence: an exploratory
Ligne n°1395 : investigation. Adv. Consum. Res. 20, 463–468. [Google Scholar] ...
Ligne n°1413 : ... * Bao T., Chang T.-L. S., Kim A. J., Moon S. H. (2019). The- Ligne n°1414 : characteristics and business impact of children’s electronic word
Ligne n°1415 : of mouth in marketing communications. Int. J. Advert. 38, 731–759. ...
Ligne n°1471 : ... * Coates A. E., Hardman C. A., Halford J. C. G., Christiansen P.,- Ligne n°1472 : Boyland E. J. (2019a). Social media influencer marketing and
Ligne n°1473 : children’s food intake: a randomized trial. Pediatrics ...
Ligne n°1476 : ... * Coates A. E., Hardman C. A., Halford J. C. G., Christiansen P.,- Ligne n°1477 : Boyland E. J. (2019b). The effect of influencer marketing of food
Ligne n°1478 : and a “protective” advertising disclosure on children’s food ...
Ligne n°1499 : ... * De Jans S., Hudders L., Herrewijn L., Van Geit K. (2019b). Serious- Ligne n°1500 : games going beyond the Call of Duty: Impact of an advertising
Ligne n°1501 : literacy mini-game platform on adolescents’ motivational outcomes ...
Ligne n°1521 : ... * De Veirman M., Cauberghe V., Hudders L. (2017). Marketing through- Ligne n°1522 : Instagram influencers: the impact of number of followers and
- Ligne n°1522 : Instagram influencers: the impact of number of followers and
Ligne n°1523 : product divergence on brand attitude. Int. J. Advert. 36, 798–828. ...
Ligne n°1525 : ... * De Veirman M., De Jans S., Van den Abeele E., Hudders L. (2019).- Ligne n°1526 : “Unraveling the power of social media influencers: a qualitative
Ligne n°1527 : study on teenage influencers as commercial content creators on ...
Ligne n°1526 : ... “Unraveling the power of social media influencers: a qualitative- Ligne n°1527 : study on teenage influencers as commercial content creators on
Ligne n°1528 : social media” in The regulation of social media influencers. eds. ...
Ligne n°1527 : ... study on teenage influencers as commercial content creators on- Ligne n°1528 : social media” in The regulation of social media influencers. eds.
Ligne n°1529 : Goanta C., Ranchordas S. (Cheltenham, United Kingdom: Edward Elgar; ...
Ligne n°1544 : ... Scholar]- Ligne n°1545 : * EASA (2018). EASA best practice recommendation on influencer
Ligne n°1546 : marketing. Available at: ...
Ligne n°1547 : ... https://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACT- Ligne n°1548 : ICE%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING_2.pdf (Accessed
Ligne n°1549 : November 21, 2019). ...
Ligne n°1561 : ... * Evans N. J., Hoy M. G., Childers C. C. (2018). Parenting “YouTube- Ligne n°1562 : natives”: the impact of pre-roll advertising and text disclosures
Ligne n°1563 : on parental responses to sponsored child influencer videos. J. ...
Ligne n°1562 : ... natives”: the impact of pre-roll advertising and text disclosures- Ligne n°1563 : on parental responses to sponsored child influencer videos. J.
Ligne n°1564 : Advert. 47, 326–346. 10.1080/00913367.2018.1544952 [CrossRef] ...
Ligne n°1569 : ... * Fair L. (2019a). FTC-FDA warning letters: Influential to- Ligne n°1570 : influencers and marketers. Available at:
Ligne n°1571 : https://www.ftc.gov/news-events/blogs/business-blog/2019/06/ftc-fda ...
Ligne n°1571 : ... https://www.ftc.gov/news-events/blogs/business-blog/2019/06/ftc-fda- Ligne n°1572 : -warning-letters-influential-influencers-marketers (Accessed
Ligne n°1573 : November 21, 2019). ...
Ligne n°1574 : ... * Fair L. (2019b). Great American Fake-Off? FTC cases challenge bogus- Ligne n°1575 : influencer metrics and fake reviews. Available at:
Ligne n°1576 : https://www.ftc.gov/news-events/blogs/business-blog/2019/10/great-a ...
Ligne n°1576 : ... https://www.ftc.gov/news-events/blogs/business-blog/2019/10/great-a- Ligne n°1577 : merican-fake-ftc-cases-challenge-bogus-influencer (Accessed
Ligne n°1578 : November 21, 2019). ...
Ligne n°1630 : ... * Hudders L., Cauberghe V. (2018). The mediating role of advertising- Ligne n°1631 : literacy and the moderating influence of parental mediation on how
Ligne n°1632 : children of different ages react to brand placements. J. Consum. ...
Ligne n°1642 : ... 10.1080/00913367.2016.1269303 [CrossRef] [Google Scholar]- Ligne n°1643 : * Ismail K. (2018). Social media influencers: mega, macro, micro or
Ligne n°1644 : nano. Available at: ...
Ligne n°1644 : ... nano. Available at:- Ligne n°1645 : https://www.cmswire.com/digital-marketing/social-media-influencers-
Ligne n°1646 : mega-macro-micro-or-nano/ (Accessed November 21, 2019). ...
Ligne n°1662 : ... * Kamins M. A., Brand M. J., Hoeke S. A., Moe J. C. (1989). Two-sided- Ligne n°1663 : versus one-sided celebrity endorsements: the impact on advertising
Ligne n°1664 : effectiveness and credibility. J. Advert. 18, 4–10. ...
Ligne n°1673 : ... * Khamis S., Ang L., Welling R. (2017). Self-branding,- Ligne n°1674 : ‘micro-celebrity’ and the rise of social media influencers.
Ligne n°1675 : Celebrity Stud. 8, 191–208. 10.1080/19392397.2016.1218292 ...
Ligne n°1682 : ... 10.1007/s11747-016-0503-8 [CrossRef] [Google Scholar]- Ligne n°1683 : * Kraak V. I., Story M. (2015). Influence of food companies’ brand
Ligne n°1684 : mascots and entertainment companies’ cartoon media characters on ...
Ligne n°1691 : ... [CrossRef] [Google Scholar]- Ligne n°1692 : * Lapierre M. A., Vaala S. E., Linebarger D. L. (2011). Influence of
Ligne n°1693 : licensed spokescharacters and health cues on children’s ratings of ...
Ligne n°1698 : ... [Google Scholar]- Ligne n°1699 : * Lee J. E., Watkins B. (2016). YouTube vloggers’ influence on
Ligne n°1700 : consumer luxury brand perceptions and intentions. J. Bus. Res. 69, ...
Ligne n°1703 : ... * Lloyd B. T. (2002). A conceptual framework for examining adolescent- Ligne n°1704 : identity, media influence, and social development. Rev. Gen.
Ligne n°1705 : Psychol. 6, 73–91. 10.1037/1089-2680.6.1.73 [CrossRef] [Google ...
Ligne n°1706 : ... Scholar]- Ligne n°1707 : * Lou C., Yuan S. (2019). Influencer marketing: how message value and
Ligne n°1708 : credibility affect consumer trust of branded content on social ...
Ligne n°1714 : ... * Mangleburg T. F., Doney P. M., Bristol T. (2004). Shopping with- Ligne n°1715 : friends, and teen’s susceptibility to peer influence. J. Retail.
Ligne n°1716 : 80, 101–116. 10.1016/j.jretai.2004.04.005 [CrossRef] [Google ...
Ligne n°1761 : ... 10.1177/2056305118790761 [CrossRef] [Google Scholar]- Ligne n°1762 : * Novacic I. (2019). “It’s kinda crazy”: Kid influencers make big
Ligne n°1763 : money on social media, and few rules apply. CBS News? Available at: ...
Ligne n°1778 : ... * Ogle A. D., Graham D. J., Lucas-Thompson R. G., Roberto C. A.- Ligne n°1779 : (2017). Influence of cartoon media characters on children’s
Ligne n°1780 : attention to and preference for food and beverage products. J. ...
Ligne n°1782 : ... free article] [PubMed] [CrossRef] [Google Scholar]- Ligne n°1783 : * Ohanian R. (1991). The impact of celebrity spokespersons’ perceived
Ligne n°1784 : image on consumers’ intention to purchase. J. Advert. Res. 31, ...
Ligne n°1795 : ... * Pilgrim K., Bohnet-Joschko S. (2019). Selling health and happiness- Ligne n°1796 : how influencers communicate on Instagram about dieting and
Ligne n°1797 : exercise: mixed methods research. BMC Public Health 19:1054. ...
Ligne n°1827 : ... * Schouten A. P., Janssen L., Verspaget M. (2019). Celebrity vs.- Ligne n°1828 : influencer endorsements in advertising: the role of identification,
Ligne n°1829 : credibility, and product-endorser fit. Int. J. Advert.. Advance ...
Ligne n°1854 : ... * Uzunoglu E., Kip M. S. (2014). Brand communication through digital- Ligne n°1855 : influencers: leveraging blogger engagement. Int. J. Inf. Manag. 34,
Ligne n°1856 : 592–602. 10.1016/j.ijinfomgt.2014.04.007 [CrossRef] [Google ...
Ligne n°1859 : ... advertising literacy, perceptions and responses regarding sponsored- Ligne n°1860 : influencer videos and disclosures. Cyberpsychol. J. Psychosoc. Res.
Ligne n°1861 : Cyberspace 13. 10.5817/CP2019-2-2 [CrossRef] [Google Scholar] ...
Ligne n°1861 : ... Cyberspace 13. 10.5817/CP2019-2-2 [CrossRef] [Google Scholar]- Ligne n°1862 : * Van de Sompel D., Vermeir I. (2016). The influence of source
Ligne n°1863 : attractiveness on self-perception and advertising effectiveness for ...