Fichier de travail (INPUT) : ./DUMP-TEXT/utf8_1-13.txt
Encodage utilisé (INPUT) : UTF-8
Forme recherchée : \bimpact|influence|(网红)?效应|影响(力)?\b
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- Ligne n°68 : Why the UK government is paying social media influencers to post
Ligne n°69 : about coronavirus ...- Ligne n°101 : Social media influencers are often seen as lazy freelancers who make a
Ligne n°102 : living being paid to pretend they like products. But these ...- Ligne n°106 : Yet the UK government has taken a bold step by working with influencers
Ligne n°107 : to try to stop the spread of coronavirus. It has paid several social ...
Ligne n°107 : ... to try to stop the spread of coronavirus. It has paid several social- Ligne n°108 : media influencers and reality TV stars to promote the NHS test and
Ligne n°109 : trace service – the system used when someone tests positive for ...- Ligne n°128 : Phillips, just like other influencers involved in this campaign, was
Ligne n°129 : paid for her posts. While the government hasn’t revealed how much was ...- Ligne n°135 : Typically a mega influencer who has more than a million followers will
Ligne n°136 : be paid around £10,000 per post so, of course, there was a debate about ...
Ligne n°141 : ... communication channels such as TV, radio and press. Paying popular- Ligne n°142 : influencers to promote credible public health messaging is a genuine
Ligne n°143 : alternative if the government wants to reach young people. ...- Ligne n°147 : The impact social media influencers have – on young people in
- Ligne n°147 : The impact social media influencers have – on young people in
Ligne n°148 : particular – is beyond doubt. And their clout is particularly strong ...
Ligne n°151 : ... Of course, their power is most readily associated with commercial- Ligne n°152 : interests. The rise of the influencer has transformed the beauty and
Ligne n°153 : fashion industries beyond recognition. Finding the right star to ...
Ligne n°158 : ... “friend” to their social media followers. They have a greater than- Ligne n°159 : average potential to influence others because they build a special,
Ligne n°160 : intimate bond with their followers by posting content very regularly ...
Ligne n°161 : ... and communicating with their audience directly. When a fan leaves a- Ligne n°162 : comment on an influencer’s post and receives a reply, they feel like
Ligne n°163 : they have a relationship with them, which reinforces the influencer’s ...
Ligne n°162 : ... comment on an influencer’s post and receives a reply, they feel like- Ligne n°163 : they have a relationship with them, which reinforces the influencer’s
Ligne n°164 : ability to market products. ...
Ligne n°166 : ... In our survey of 465 young people, we found that social media- Ligne n°167 : influencers’ content and their “authentic” behaviours are linked to
Ligne n°168 : consumers’ tendencies to buy products spontaneously without reflection. ...
Ligne n°170 : ... Unlike traditional celebrities, who often keep their private lives- Ligne n°171 : behind closed doors, social media influencers discuss personal
Ligne n°172 : experiences, good or bad, with their followers. They see such sharing ...- Ligne n°175 : Beyond these commercial activities, however, influencers have more
Ligne n°176 : recently been seen pushing followers to engage with social issues. ...
Ligne n°176 : ... recently been seen pushing followers to engage with social issues.- Ligne n°177 : Audiences are interested in influencers who engage in activism and who
Ligne n°178 : take a stand on issues. This has been particularly in evidence during ...- Ligne n°183 : In our work around relationships between influencers and followers, we
Ligne n°184 : have found that many young people are interested in social media stars ...
Ligne n°185 : ... who seek to drive change rather than just sell products. This, combined- Ligne n°186 : with the personal approach, is what makes influencers an attractive
Ligne n°187 : prospect for a government trying to reach young people. If someone like ...- Ligne n°191 : The World Health Organization has been using influencer marketing
Ligne n°192 : techniques in its coronavirus messaging since April. It has gone a step ...
Ligne n°192 : ... techniques in its coronavirus messaging since April. It has gone a step- Ligne n°193 : further by using a CGI influencer called Knox Frost to “get accurate,
Ligne n°194 : vetted information about COVID-19 in front of millennials and Gen Z”. ...
Ligne n°201 : ... services. In reality, spending of this kind has enormous potential to- Ligne n°202 : deliver a positive impact. As our studies show, influencers are
- Ligne n°202 : deliver a positive impact. As our studies show, influencers are
Ligne n°203 : powerful in shaping the behaviour of their followers. Until now, this ...
Ligne n°206 : ... * Coronavirus- Ligne n°207 : * Influencers
Ligne n°208 : * Instagram influencers ...
Ligne n°207 : ... * Influencers- Ligne n°208 : * Instagram influencers
Ligne n°209 : * COVID-19 testing ...