* News Death of the French kiss? Mayor refuses to give 'la bise' to her 73 colleagues -- * France A French mayor has made national waves by declaring she will no longer give la bise to 73 colleagues every morning, confessing she deliberately arrived late for meetings to avoid the Gallic greeting kiss. Aude Picard-Wolff, the mayor of Morette, in Isère, -- But little did she know the message would go viral and ignite soul-searching in the media over the quintessentially French way of saying "bonjour". -- give a peck to droves of colleagues every time she held a meeting. French President Emmanuel Macron (R)and French Junior Minister for Gender Equality Marlene Schiappa kiss after delivering a speech during the International Day for the Elimination of Violence Against Women French President Emmanuel Macron (R)and French Junior Minister for Gender Equality Marlene Schiappa kiss after delivering a speech during the International Day for the Elimination of Violence Against Women Credit: LUDOVIC MARIN/AFP -- Speaking to Dauphiné Libéré newspaper, afterwards, she confessed: "For many months, I have often arrived late to town meetings because I simply didn't want to kiss 73 local councillors." "One day, my cold came in handy and it was easier and faster to say I -- practice or whether "a woman would take it the wrong way". Alain d’Iribarne, a labour sociologist and economist, said the French fad for la bise took off after the student uprisings of 1968 which promoted "familiarity over hierarchical distance". It has caught on -- told 20 Minutes. Confusion is compounded by the fact that the number of kisses varies between regions from one to five, as do the rules on which cheek to start with, raising the risk of being left high and dry. One Frenchman has even created a website called combiendebises.com (how many kisses) to clarify the situation, in which French have voted for how many kisses they give per region. French-based British comedian Paul Taylor summed up the kissing conundrum in an online film that has been viewed 2.8 million times. [VIDEO] French people kiss hello #LaBise #LOL Hard for #English #Expats in #Paris. here: https://t.co/VJLWVIgvic pic.twitter.com/stCwNnMfVK — French Fried Comedy (@FrenchFriedTV) January 1, 2016 For him, besides gender issues by far the worst thing about la bise is that "when you go out for a drink with friends, before you can actually drink a drink, you have to say hello to them all individually (with a kiss)". One regional newspaper Le Populaire du Centre even timed how long it