443 the 270 and 266 to 224 of 184 in 130 a 101 is 90 will 88 with 86 fashion 77 for 76 industry 68 are 65 The 64 percent 59 be 58 that 57 on 53 as 46 this 43 Fashion 43 year 41 more 41 our 41 s 41 we 40 have 40 their 38 by 37 companies 35 growth 33 at 33 from 30 you 27 We 26 an 25 global 25 than 24 it 23 2020 23 5 23 about 23 digital 23 players 22 2019 22 office 21 Exhibit 21 McKinsey 21 also 21 has 21 report 20 consumer 20 consumers 20 luxury 20 would 19 new 19 value 18 2 18 executives 18 over 18 time 18 us 17 State 17 content 17 provide 17 sales 17 which 17 work 16 2018 16 If 16 This 16 across 16 com 16 equal 16 information 16 into 16 like 16 segment 16 they 15 20 15 3 15 Business 15 McKinsey_Website_Accessibility 15 Please 15 access 15 disabilities 15 email 15 expect 15 happy 15 individuals 15 mckinsey 15 some 15 strive 15 website 14 In 14 economic 14 market 14 not 14 one 14 pandemic 14 trends 14 up 13 crisis 13 first 13 partner 12 2021 12 4 12 brands 12 its 12 months 12 opportunities 12 performance 12 see 11 1 11 2016 11 category 11 customer 11 demand 11 leaders 11 many 11 markets 11 most 11 there 10 2017 10 all 10 business 10 but 10 change 10 channels 10 continue 10 economy 10 last 10 segments 10 senior 10 supply 10 uncertainty 9 Achim 9 Amed 9 Berg 9 By 9 Europe 9 Hedrich 9 Imran 9 Saskia 9 ahead 9 among 9 compared 9 need 9 now 9 other 9 profit 9 such 9 themes 9 while 8 At 8 For 8 Our 8 With 8 annual 8 article 8 been 8 before 8 customers 8 down 8 growing 8 or 8 outlook 8 recovery 8 rise 8 same 8 sector 8 speed 8 sustainability 8 through 8 two 8 years 7 19 7 7 7 America 7 Anita 7 As 7 Balchandani 7 China 7 Felix 7 Global 7 North 7 Rölkens 7 United 7 apparel 7 average 7 based 7 become 7 chain 7 changes 7 coming 7 consultant 7 even 7 expected 7 financial 7 insights 7 just 7 key 7 number 7 past 7 price 7 shifting 7 social 7 store 7 stores 7 strong 7 ten 7 times 7 was 7 were 7 winners 7 world 6 10 6 12 6 A 6 Asia 6 BoF 6 But 6 CEO 6 COVID 6 Index 6 London 6 PDF 6 States 6 These 6 after 6 can 6 challenges 6 conditions 6 continued 6 could 6 data 6 driven 6 emerge 6 expert 6 footwear 6 forward 6 grow 6 half 6 innovation 6 latest 6 less 6 likely 6 next 6 online 6 only 6 points 6 positive 6 potential 6 system 6 those 6 well 6 where 6 written 5 30 5 ABOUT 5 AUTHOR 5 Frankfurt 5 However 5 Munich 5 S 5 THE 5 That 5 They 5 affordable 5 agenda 5 already 5 analysis 5 areas 5 around 5 authors 5 between 5 chains 5 chief 5 continues 5 countries 5 decade 5 double 5 editor 5 end 5 environment 5 ever 5 experience 5 fast 5 focusing 5 founder 5 full 5 get 5 group 5 had 5 highly 5 impact 5 increasingly 5 leading 5 manage 5 manufacturing 5 particularly 5 recent 5 reflecting 5 region 5 respondents 5 said 5 share 5 should 5 significant 5 technologies 5 them 5 top 5 wear 4 0 4 40 4 6 4 8 4 Berlin 4 Consumers 4 Download 4 Indeed 4 Pacific 4 Robb 4 Ten 4 Young 4 affecting 4 alongside 4 analytics 4 behavior 4 being 4 bottom 4 categories 4 challenging 4 company 4 complex 4 contributions 4 core 4 corner 4 cost 4 decline 4 demanding 4 design 4 discount 4 dust 4 ecosystem 4 emerging 4 face 4 fact 4 findings 4 focus 4 forecasts 4 fortunes 4 immediate 4 important 4 improve 4 include 4 increase 4 individual 4 invest 4 investors 4 issues 4 large 4 lead 4 levels 4 line 4 local 4 low 4 made 4 major 4 margins 4 models 4 mood 4 must 4 offering 4 optimism 4 optimistic 4 overall 4 partnership 4 percentage 4 real 4 remain 4 research 4 response 4 revenues 4 settles 4 shape 4 shifts 4 slightly 4 still 4 strategies 4 success 4 survey 4 sustainable 4 take 4 taken 4 thank 4 these 4 three 4 trade 4 trading 4 transparency 4 trend 4 what 4 wish 3 18 3 35 3 9 3 Although 3 Andersson 3 August 3 Chinese 3 Ekeløf 3 Even 3 Given 3 Jakob 3 Jensen 3 Johanna 3 MB 3 MGFI 3 Many 3 Nike 3 On 3 Survey 3 To 3 Yet 3 accelerating 3 acceleration 3 align 3 almost 3 although 3 amid 3 associate 3 athletic 3 beauty 3 below 3 biggest 3 billion 3 both 3 businesses 3 chance 3 channel 3 close 3 comes 3 consistent 3 coronavirus 3 cutting 3 decision 3 decisions 3 define 3 defining 3 delivery 3 depth 3 everyone 3 evolving 3 exhibit 3 experiences 3 few 3 fragmented 3 further 3 future 3 geographies 3 globe 3 go 3 greater 3 ground 3 hand 3 high 3 higher 3 highest 3 hit 3 if 3 increased 3 index 3 investment 3 landscape 3 linings 3 list 3 look 3 looking 3 lurk 3 making 3 may 3 means 3 media 3 midmarket 3 model 3 modest 3 much 3 normal 3 offer 3 offline 3 often 3 opportunity 3 others 3 out 3 outside 3 particular 3 people 3 period 3 pick 3 planning 3 predict 3 pressure 3 previous 3 private 3 probably 3 product 3 proposition 3 quality 3 radical 3 rates 3 reached 3 record 3 reflected 3 remains 3 say 3 seen 3 self 3 set 3 shocks 3 signs 3 since 3 slow 3 source 3 stock 3 super 3 taking 3 think 3 third 3 too 3 touch 3 tough 3 toward 3 traditional 3 trajectory 3 turned 3 uncertain 3 using 3 values 3 volatility 3 within 3 workers 2 000 2 25 2 8MB 2 According 2 After 2 Against 2 All 2 And 2 Athletic 2 Beltrami 2 Brands 2 CAGR 2 Companies 2 December 2 Digital 2 Drageset 2 External 2 GDP 2 India 2 Instead 2 It 2 Kappelmark 2 Kering 2 Looking 2 Marco 2 Martine 2 Meanwhile 2 No 2 Nonetheless 2 Not 2 Once 2 One 2 Only 2 Perhaps 2 Poojara 2 ROI 2 Sales 2 Sara 2 Shrina 2 So 2 Some 2 Still 2 Super 2 There 2 Tiffany 2 Video 2 When 2 Winners 2 absolute 2 accurately 2 achieve 2 active 2 activity 2 added 2 address 2 adoption 2 affect 2 against 2 alert 2 alone 2 alumnus 2 annually 2 anxiety 2 any 2 appears 2 athleisure 2 awakening 2 away 2 backdrop 2 background 2 base 2 baseline 2 because 2 becoming 2 beginning 2 behaviors 2 believe 2 benefits 2 best 2 beyond 2 big 2 black 2 blow 2 brand 2 breaks 2 bring 2 building 2 cannot 2 caution 2 cautious 2 champions 2 clearly 2 closures 2 combination 2 commerce 2 commitment 2 compelling 2 compete 2 concern 2 concerns 2 confidence 2 contingency 2 contraction 2 convenience 2 counterparts 2 coupled 2 courage 2 course 2 created 2 creating 2 current 2 cycle 2 decisive 2 destroyers 2 developments 2 did 2 digit 2 digitization 2 discovery 2 discretionary 2 disrupt 2 disruptions 2 do 2 doldrums 2 driver 2 dynamics 2 each 2 emissions 2 energy 2 engage 2 entire 2 estimate 2 every 2 exclusive 2 executive 2 expand 2 expectations 2 explores 2 expressed 2 feel 2 fifth 2 figure 2 find 2 finds 2 five 2 focused 2 foundation 2 generating 2 goods 2 granted 2 great 2 grown 2 hardship 2 helped 2 hidden 2 historic 2 how 2 imperative 2 improvement 2 improving 2 including 2 influence 2 innovate 2 interviews 2 jewelry 2 joint 2 keep 2 laid 2 largest 2 learn 2 least 2 leaving 2 leveraging 2 light 2 linked 2 listed 2 lockdowns 2 macroeconomic 2 make 2 makers 2 management 2 marketing 2 mature 2 meanwhile 2 midsize 2 minds 2 modern 2 momentum 2 move 2 moving 2 multiple 2 needs 2 newness 2 no 2 off 2 old 2 omnichannel 2 once 2 operating 2 operations 2 organic 2 organizations 2 originate 2 outbreaks 2 outperformed 2 ownership 2 pack 2 part 2 peers 2 perfect 2 personal 2 personalized 2 pessimism 2 physical 2 picking 2 pioneers 2 plans 2 point 2 polarized 2 possible 2 postcoronavirus 2 precrisis 2 premium 2 present 2 products 2 profits 2 projected 2 propositions 2 public 2 publicly 2 purchase 2 pushing 2 quarter 2 range 2 rapid 2 rapidly 2 rate 2 reading 2 ready 2 reality 2 rebound 2 reflect 2 regional 2 regions 2 relationships 2 relatively 2 reluctance 2 remained 2 renewed 2 repercussions 2 reset 2 reshape 2 reshaped 2 respect 2 responses 2 retail 2 return 2 reveals 2 revenue 2 reviews 2 rigorous 2 role 2 sectors 2 seeing 2 seems 2 sentiment 2 series 2 services 2 shake 2 sharpen 2 shift 2 shock 2 shoppers 2 show 2 side 2 silver 2 size 2 small 2 sober 2 sources 2 sourcing 2 south 2 spending 2 stable 2 stance 2 stark 2 start 2 state 2 step 2 stories 2 storm 2 strategic 2 strategy 2 strength 2 stronger 2 successful 2 suggest 2 swan 2 tech 2 terms 2 things 2 thought 2 thrive 2 tick 2 travel 2 trillion 2 truly 2 turn 2 under 2 unlikely 2 unsurprisingly 2 valuations 2 vulnerable 2 waste 2 watch 2 watches 2 waves 2 when 2 who 2 whole 2 willing 2 woke 2 worsened 1 100 1 11 1 144 1 15 1 16 1 200 1 2000s 1 2005 1 2012 1 2013 1 2014 1 2015 1 2022 1 2023 1 2050 1 20th 1 22 1 24 1 26 1 27 1 275 1 290 1 33 1 39 1 3MB 1 42 1 49 1 500 1 56 1 60 1 67 1 73 1 75 1 80 1 93 1 97 1 ARIAS 1 ASOS 1 Affordable 1 Alibaba 1 Alongside 1 Althea 1 Amazon 1 American 1 Among 1 Andre 1 Another 1 Anta 1 Apparel 1 April 1 Around 1 Bangladesh 1 Based 1 Brexit 1 Burberry 1 Cambodia 1 Chan 1 Chanel 1 Chief 1 Combined 1 Coronavirus 1 Corporation 1 Culture 1 Customers 1 Dale 1 Dire 1 E 1 EBITA 1 Economic 1 Economically 1 Emerging 1 Equally 1 Ethiopia 1 European 1 Exactly 1 FARFETCH 1 Finally 1 Flagship 1 France 1 François 1 Frontrunners 1 Glimmers 1 Gucci 1 HLA 1 Handbags 1 Heilan 1 Hemisphere 1 Henri 1 Here 1 Home 1 Honduras 1 How 1 Humanitarian 1 II 1 Inclusive 1 Inditex 1 Industry 1 Italy 1 January 1 Japan 1 Just 1 Kim 1 Kingdom 1 LVMH 1 Laggards 1 Latin 1 Long 1 Lululemon 1 M 1 Mainstream 1 March 1 Marilena 1 More 1 Moreover 1 Navigating 1 Net 1 New 1 Northern 1 Notably 1 Now 1 Of 1 Officer 1 Oslo 1 Other 1 Over 1 Overall 1 Peng 1 Penttilä 1 Performance 1 Physical 1 Pinault 1 Players 1 Polarization 1 Porter 1 Primark 1 Product 1 Purchasing 1 Reflecting 1 Regardless 1 ReportThe 1 Revolve 1 Rolex 1 Sarah 1 Schmich 1 Shifts 1 Shoppers 1 Shortening 1 Silver 1 Sonja 1 Southeast 1 Special 1 Speculation 1 Sports 1 Stock 1 Stockholm 1 Strategically 1 Strikingly 1 Successful 1 Sunny 1 Sustainability 1 Terrorist 1 Themes 1 Things 1 Those 1 Trade 1 Twelve 1 UK 1 US 1 Update 1 Value 1 War 1 Washing 1 Wendler 1 West 1 What 1 Where 1 While 1 Widespread 1 World 1 York 1 Zalando 1 Zappos 1 Zara 1 Zeitgeist 1 ability 1 abyss 1 accelerate 1 accelerated 1 accept 1 accessories 1 according 1 accountability 1 accounts 1 act 1 action 1 actions 1 actively 1 activities 1 acute 1 adding 1 adjust 1 advance 1 advancements 1 advantage 1 advocates 1 affected 1 aftermath 1 aggravating 1 aggregate 1 agile 1 agility 1 ago 1 agreement 1 agreements 1 aligns 1 alike 1 alleviate 1 allows 1 analyze 1 analyzes 1 analyzing 1 announced 1 antipathy 1 antiviral 1 apparent 1 appetite 1 approximately 1 approximates 1 apps 1 arbitrage 1 arrivals 1 articles 1 assesses 1 assessments 1 assortments 1 attacks 1 attention 1 attracting 1 authoritative 1 automated 1 automation 1 badly 1 bankrupt 1 barriers 1 bear 1 beckons 1 behind 1 believing 1 benchmark 1 benefited 1 benefiting 1 better 1 bionic 1 bleaker 1 board 1 body 1 boom 1 borne 1 box 1 branded 1 breaking 1 breed 1 brewed 1 brick 1 browse 1 build 1 built 1 bunting 1 burden 1 calculate 1 calculations 1 call 1 calling 1 came 1 capital 1 capitalization 1 capitalizations 1 capture 1 case 1 cash 1 catalyst 1 cater 1 causes 1 causing 1 cautiously 1 centers 1 centric 1 century 1 certain 1 champion 1 changing 1 characteristics 1 characterized 1 circular 1 cites 1 clarity 1 class 1 clear 1 clientele 1 clients 1 climate 1 closed 1 closely 1 clothing 1 clouds 1 coherent 1 collaboration 1 combinations 1 combine 1 combined 1 come 1 comfort 1 comfortable 1 comforting 1 commercial 1 compare 1 comparison 1 competing 1 competition 1 competitor 1 completely 1 complexity 1 compound 1 compressed 1 concerned 1 confront 1 connect 1 connections 1 consecutive 1 consequence 1 consequences 1 considered 1 consistently 1 consolidation 1 constantly 1 constituencies 1 constructive 1 consumption 1 continuing 1 contract 1 contractors 1 contrast 1 contributed 1 contribution 1 control 1 controlled 1 controversial 1 convenient 1 conversations 1 corporate 1 corrections 1 costs 1 covered 1 create 1 crises 1 critical 1 crowded 1 crucial 1 crushed 1 cultures 1 curtain 1 cut 1 cuts 1 daily 1 dampen 1 dangers 1 darkening 1 database 1 day 1 days 1 deal 1 decisively 1 declined 1 declines 1 decrease 1 deepening 1 deeper 1 defined 1 definitions 1 demands 1 demographic 1 depending 1 depleted 1 deploy 1 destination 1 destitution 1 detecting 1 determination 1 devastating 1 developing 1 devices 1 different 1 differentiation 1 digitally 1 direct 1 directions 1 disadvantage 1 discerning 1 discounting 1 discussion 1 discussions 1 disease 1 disorienting 1 disrupted 1 disrupting 1 disruption 1 disruptors 1 distress 1 diverse 1 diversify 1 divide 1 dizzying 1 does 1 domestic 1 dominant 1 dominate 1 dominating 1 don 1 dot 1 doubled 1 doubt 1 dramatic 1 dramatically 1 drills 1 drivers 1 driving 1 drone 1 dropped 1 duration 1 during 1 dyes 1 e 1 early 1 earned 1 earning 1 ease 1 easy 1 edge 1 edited 1 effectively 1 effects 1 efficiency 1 efficient 1 effort 1 efforts 1 eight 1 election 1 elite 1 elsewhere 1 embark 1 embarked 1 embracing 1 emotional 1 emphasizing 1 empty 1 engagement 1 engaging 1 enhancement 1 enhancing 1 entails 1 enterprises 1 entrants 1 environments 1 equally 1 era 1 especially 1 essential 1 established 1 estimated 1 estimates 1 evaporated 1 evenly 1 event 1 events 1 eventually 1 everything 1 evolved 1 examines 1 example 1 except 1 excerpt 1 excess 1 exchange 1 exercise 1 existing 1 expanding 1 expansion 1 expecting 1 expedite 1 experts 1 explain 1 explore 1 exposed 1 extended 1 extent 1 external 1 factory 1 fail 1 failures 1 fall 1 falling 1 faster 1 fastest 1 favorite 1 feature 1 features 1 fed 1 felt 1 fertile 1 fight 1 figures 1 finance 1 fingers 1 fingertips 1 fit 1 fivefold 1 flexibility 1 floor 1 flows 1 fluctuating 1 flux 1 followed 1 following 1 foot 1 footfall 1 force 1 forecasted 1 forefront 1 foreign 1 foresee 1 forget 1 formats 1 formidable 1 found 1 fourth 1 freeze 1 frightening 1 front 1 frontier 1 frontrunners 1 fronts 1 fulfillment 1 fully 1 functionality 1 fundamentally 1 funding 1 gain 1 gaining 1 gap 1 gas 1 gather 1 gatherings 1 gathers 1 gauge 1 gems 1 genders 1 general 1 generate 1 generations 1 geographic 1 geographically 1 geography 1 geopolitical 1 getting 1 giant 1 given 1 glass 1 glimmers 1 goes 1 gotten 1 government 1 grab 1 granular 1 greenhouse 1 grew 1 grip 1 groundbreaking 1 halting 1 happen 1 happened 1 harder 1 hardest 1 having 1 health 1 healthcare 1 heightened 1 help 1 helping 1 highlight 1 highs 1 hitting 1 hope 1 hopeful 1 hoping 1 hospitality 1 hours 1 household 1 hover 1 hubs 1 human 1 humanitarian 1 hunger 1 hybrid 1 identified 1 identify 1 identity 1 immense 1 impacts 1 implementing 1 importance 1 imposed 1 impossible 1 impressive 1 improved 1 inadequate 1 inched 1 includes 1 inclusive 1 increasing 1 indeed 1 independent 1 indicate 1 industrial 1 industries 1 inevitable 1 influenced 1 influencer 1 infographic 1 inherently 1 innovations 1 innovative 1 insolvencies 1 instilling 1 instinct 1 insulated 1 integrated 1 integrating 1 intense 1 intensifying 1 interactive 1 interconnectedness 1 internationally 1 intervals 1 interventions 1 interviewed 1 interviewing 1 inventory 1 inward 1 itself 1 job 1 joblessness 1 jobs 1 journey 1 justice 1 justifying 1 king 1 know 1 knowing 1 known 1 laggards 1 landgrab 1 largely 1 larger 1 late 1 leadership 1 leaner 1 leaning 1 led 1 length 1 lenses 1 lessening 1 level 1 leverage 1 lifestyles 1 likelihood 1 likewise 1 limits 1 lines 1 lips 1 little 1 lives 1 ll 1 locations 1 locked 1 longer 1 loom 1 lower 1 lowering 1 loyal 1 luggage 1 lull 1 main 1 maintaining 1 margin 1 markdown 1 marketplace 1 masks 1 masses 1 match 1 materials 1 matter 1 me 1 mean 1 measures 1 meet 1 member 1 mere 1 microplastic 1 middle 1 millennials 1 mind 1 mindset 1 mission 1 mobile 1 money 1 month 1 mortar 1 mostly 1 motion 1 movement 1 multiyear 1 names 1 native 1 nature 1 navigate 1 nearly 1 necessary 1 negative 1 negatively 1 nervous 1 net 1 network 1 never 1 news 1 nimble 1 norm 1 notably 1 noted 1 nuanced 1 nurture 1 ocean 1 offered 1 offerings 1 offset 1 ones 1 opportunistic 1 opposite 1 orientation 1 orientations 1 outcome 1 outcomes 1 outlast 1 outlets 1 outlining 1 outpaced 1 outpacing 1 outsiders 1 overview 1 own 1 owned 1 owners 1 pace 1 pact 1 paradigm 1 partially 1 partly 1 partners 1 peak 1 peer 1 performed 1 periods 1 perspective 1 pessimistic 1 pesticide 1 phase 1 place 1 plan 1 planned 1 platform 1 player 1 pockets 1 polarize 1 policy 1 political 1 pollution 1 possibility 1 posted 1 poverty 1 powerful 1 practices 1 predictable 1 predicted 1 prepare 1 presents 1 pressures 1 prevailing 1 previously 1 pricing 1 primary 1 primed 1 priorities 1 prioritize 1 prioritized 1 privately 1 processes 1 procurement 1 produce 1 producing 1 productivity 1 professionals 1 profile 1 profound 1 proofing 1 property 1 proportion 1 prove 1 proven 1 pulse 1 punch 1 purchases 1 purchasing 1 purpose 1 put 1 puts 1 putting 1 quarantine 1 quicker 1 races 1 racked 1 radically 1 rags 1 ramp 1 ramping 1 ranging 1 ranked 1 ranks 1 rare 1 rather 1 reach 1 react 1 readout 1 realize 1 reason 1 reassess 1 recessionary 1 reckoning 1 reconnecting 1 recovered 1 recovering 1 recovers 1 red 1 reduce 1 redundant 1 referenced 1 reflects 1 regain 1 regardless 1 reimagining 1 relation 1 relative 1 released 1 reliant 1 remaining 1 reminiscent 1 rendered 1 renegotiation 1 reported 1 reports 1 represents 1 reproduce 1 required 1 requires 1 reserves 1 reshaping 1 resilience 1 respectively 1 respond 1 responsible 1 responsiveness 1 rest 1 restructure 1 restructuring 1 resulting 1 rethinking 1 returning 1 returns 1 revolution 1 reward 1 rewarding 1 rich 1 riches 1 ride 1 rife 1 right 1 rising 1 risk 1 risks 1 road 1 roiled 1 roles 1 rosy 1 rudderless 1 rules 1 running 1 satisfy 1 savvy 1 saw 1 says 1 scale 1 scans 1 scenario 1 scenarios 1 scenes 1 scraps 1 scrutinize 1 seamless 1 season 1 seasonless 1 second 1 seeking 1 seem 1 selective 1 sell 1 sensitive 1 sentiments 1 serve 1 seventh 1 severity 1 sexual 1 shakeout 1 shaped 1 shaping 1 shared 1 shareholders 1 shelf 1 shine 1 shining 1 shop 1 shopper 1 shopping 1 short 1 shortening 1 showing 1 shrewder 1 signals 1 similar 1 simple 1 simply 1 situation 1 sleeker 1 slight 1 slower 1 slowing 1 slowly 1 sluggish 1 so 1 solvents 1 spaces 1 spearheaded 1 special 1 specific 1 spectrum 1 speedy 1 spend 1 sportswear 1 spotlight 1 spur 1 stabilize 1 stagnating 1 standout 1 stands 1 status 1 steadily 1 steady 1 steeper 1 storms 1 strain 1 strategically 1 streamline 1 stretch 1 stronghold 1 strongly 1 struggle 1 subdued 1 subsides 1 succeed 1 succession 1 suddenly 1 suggesting 1 suggests 1 sun 1 superwinners 1 suppliers 1 support 1 supported 1 sure 1 surmounting 1 surprisingly 1 surveyed 1 surveying 1 surveys 1 switch 1 systems 1 t 1 talent 1 task 1 tasked 1 tastes 1 teamed 1 technological 1 technology 1 tended 1 tensions 1 term 1 test 1 textile 1 thanks 1 themselves 1 then 1 therefore 1 thirds 1 thoughts 1 today 1 touchpoint 1 touchpoints 1 toughen 1 toughest 1 tourism 1 tourist 1 track 1 tracks 1 traded 1 trajectories 1 transformation 1 transformational 1 transformations 1 transformative 1 translates 1 treat 1 treatment 1 trick 1 tried 1 triple 1 true 1 trust 1 tuned 1 turning 1 ultimate 1 unable 1 undergoing 1 underpins 1 undertaken 1 unemployment 1 uneven 1 unforeseeable 1 unicorn 1 unknown 1 unpacks 1 unpredictability 1 unpredictable 1 update 1 upended 1 upstarts 1 urban 1 urgency 1 use 1 used 1 vacation 1 vaccine 1 vanguard 1 varies 1 vary 1 vaulted 1 view 1 virus 1 visible 1 visited 1 vote 1 wait 1 waking 1 warm 1 warning 1 warranted 1 water 1 watershed 1 way 1 ways 1 went 1 whether 1 wholesale 1 whose 1 wide 1 widen 1 widespread 1 win 1 winning 1 wise 1 witness 1 witnessing 1 woes 1 words 1 workable 1 worry 1 worse 1 worth 1 wreckage 1 yet 1 zero 1 zones