Fichier de travail (INPUT) : ./DUMP-TEXT/2-150.txt

Encodage utilisé (INPUT) : utf-8

Forme recherchée : identity|هویت

• Ligne n°100 : Brand Identity


• Ligne n°105 : What Is Brand Identity?


• Ligne n°107 : Brand identity is the visible elements of a brand, such as color,
Ligne n°108 : design, and logo, that identify and distinguish the brand in consumers' ...

Ligne n°108 : ... design, and logo, that identify and distinguish the brand in consumers'
• Ligne n°109 : minds. Brand identity is distinct from brand image. The former
Ligne n°110 : corresponds to the intent behind the branding and the way a company ...


• Ligne n°124 : Brand Identity


• Ligne n°126 : Understanding Brand Identity

Ligne n°130 : ... products are sleek, innovative, top-of-the-line status symbols, and yet
• Ligne n°131 : eminently useful at the same time. Apple's brand identity and brand
Ligne n°132 : image are closely aligned. ...


• Ligne n°134 : Consistent marketing and messaging leads to a consistent brand identity
Ligne n°135 : and, therefore, consistent sales. ...


• Ligne n°137 : At the same time, it is possible to craft a positive brand identity
Ligne n°138 : that fails to translate into a positive brand image. Some pitfalls are ...

Ligne n°142 : ... appeared to allude to Black Lives Matter, a movement protesting police
• Ligne n°143 : violence against people of color. The brand identity it wished to
Ligne n°144 : project, as a spokesperson subsequently described it, was "a global ...

Ligne n°156 : ... Pepsi's sales do not appear to have been directly affected by this
• Ligne n°157 : gaffe, but in some cases, a negative gap between brand identity and
Ligne n°158 : brand image can affect financial results. The teen apparel retailer ...


• Ligne n°179 : * Brand identity is the visible elements of a brand, such as color,
Ligne n°180 : design, and logo that identify and distinguish the brand in ...


• Ligne n°190 : Brand Identity and Value


• Ligne n°207 : Building a brand identity is a multi-disciplinary strategic effort,
Ligne n°208 : and every element needs to support the overall message and business ...


• Ligne n°211 : Building Brand Identity

Ligne n°213 : ... The steps a company should take to build a strong, cohesive, and
• Ligne n°214 : consistent brand identity will vary, but a few points apply broadly to
Ligne n°215 : most: ...

Ligne n°220 : ... their goals and the steps required to achieve them.
• Ligne n°221 : 2. Determine key business goals. The brand identity should help
Ligne n°222 : fulfill these goals. For example, if an automaker is pursuing a ...


• Ligne n°237 : Building a brand identity is a multi-disciplinary strategic effort,
Ligne n°238 : and every element needs to support the overall message and business ...


• Ligne n°247 : Brand Identity History