Offer quality translation go global, poor translation can be a costly mistake. Even internationally-recognized brands have created poorly done translations quality, pitch-perfect translation, free of errors. on machine translation run the risk of harming their business reputation with low quality translation that reflects poorly on the brand. “Poor translations can have big implications for firms, who run reporter Mark Smith in his article on the perils of auto-translation. translation services or run the risk of eroding trust in foreign misunderstandings and "messages lost in translation" have halted major Related Article: Translation, Localization, Transcreation: What's the marina ibrahim, translation