How French Vintners Got Over Themselves and Invented ‘Ice Champagne’
   The relentless conquest of Champagne continues: Entrepreneurs now open
   and Champagne houses are right there meeting demand with such new,
   be served in an unexpected way: a large wine glass, over ice. Champagne
   of Champagne.
   It wasn’t just the Champagne houses eyeing a share of this sparkling
   But how and why have the Champagne houses shucked off traditional
   Much as marketers might suggest that the idea of icing champagne is
   the south, according to Champagne expert Caroline Brun, who works with
   “In St. Tropez, people have been drinking Champagne [this way] since
   the 1960s. It’s a fresher way to drink champagne, which, as you know,
   Brigitte Bardot, queen of champagne à la piscine.
   Indeed, ice Champagne’s implicit association with the yacht- and
   ‘Disco Champagne.’ Quaffing it this way implicitly transports the
   serving Champagne in a goblet with a few ice cubes is known in France
   Piper-Heidsieck was the first Champagne brand to try to import this
   the Champagne the same. “It was just a campaign for a glass with their
   sweeter Champagnes whose flavor has fallen from favor. (Longtime
   Champagne champ stateside for Moët was its sweet White Star expression,
   closest Champagne can come to fizzy candy. It’s a stark contrast with
   brut Champagne, arguably the standard flavor profile today; with a
   The iced Champagne makers are hoping their new category will pop in
   is projected to increase 8.7 percent by 2019—while stateside Champagne
   ice Champagne are not broken out by umbrella organization CIVC because
   How handy, then, that Champagne makers suggest drinking these brand
   become much easier to persuade drinkers to try these new Champagnes.
   iced Champagne category, though, confuses Morgenthaler.
   “The Champagne companies are always like this,” he says. “They want to
   Champagne, so they make these very weak steps, like putting Champagne
   in tiny bottles with a straw. And it’s so funny, because Champagne
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