Search Search WWDC 2016: Apple set to unveil artificial intelligence plans and showcase iOS 10 at annual conference Tech giant will use event to announce plans to take on Google and Facebook in fast-growing field 6169789578 Click to follow The Independent Tech Apple will use its annual conference to announce plans to take on Google and Facebook in the fast-growing artificial intelligence arena, experts believe. The technology giant will also reveal a new version of its iOS software that powers the iPhone and iPad, as well as updating its MacBook laptop line, at its WWDC (worldwide developers conference) event. -- AP Stefan Schwart and Udo Klingenberg preparing a self-built flight simulator to land at Hong Kong airport, from Rostock, Germany EPA The software's virtual, voice-activated personal assistant Siri is expected to be expanded so that it works in a wider range of apps. Both Google and Facebook have already announced greater focus on their artificial intelligence products this year, with Google improving its Google Now software, while Facebook is introducing intelligent "bots" to Messenger that can understand requests and questions from users. It is now expected that Apple will discuss its own plans for this area of technology.