Playing to Win Big Data Brief Cases Blue Ocean Strategy
Big Data Is Only Half the Data Marketers Need
   Big Data Is Only Half the Data Marketers Need
   data and big data. Thick data is generated by ethnographers,
   underlying motivations. Big data is generated by the millions of
   much,” only “why.” Big Data has the advantage of being largely
   found. As companies start combining thick and big data, they will also
   against big data from its stores. They looked at the importance of
   strengths and weaknesses of the two data types. The big data alarmed
   big data sets to quantify the findings of the qualitative studies—how
   This back and forth between what they knew was happening (big data) and