Fichier de travail (INPUT) : ./DUMP-TEXT/1-1-utf8.txt
Encodage utilisé (INPUT) : utf-8
Forme recherchée : ([Bb]ig [Dd]ata)|([Mm]egadonnées)|([Dd]onnées [Mm]assives)|([Mm]egadados)|(大数据)|([Dd]atos [Mm]asivos)
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Ligne n°5 : ... Change Management Emotional Intelligence What Makes a Leader Coaching- Ligne n°6 : Playing to Win Big Data Brief Cases Blue Ocean Strategy
Ligne n°7 : SUBSCRIBE Hi, SIGN IN ...- Ligne n°20 : Big Data Is Only Half the Data Marketers Need
- Ligne n°37 : Big Data Is Only Half the Data Marketers Need
Ligne n°38 : Loading... ...
Ligne n°41 : ... For marketers, truly valuable customer data comes in two forms: thick- Ligne n°42 : data and big data. Thick data is generated by ethnographers,
Ligne n°43 : anthropologists, and others adept at observing human behavior and its ...
Ligne n°43 : ... anthropologists, and others adept at observing human behavior and its- Ligne n°44 : underlying motivations. Big data is generated by the millions of
Ligne n°45 : touchpoints companies have with customers. To date, thick data and big ...
Ligne n°55 : ... people behave as they do. It cannot help answer questions of “how- Ligne n°56 : much,” only “why.” Big Data has the advantage of being largely
Ligne n°57 : unassailable because it is generated by the entire customer population ...
Ligne n°63 : ... emerges and real solutions to the strategic problems facing CMOs may be- Ligne n°64 : found. As companies start combining thick and big data, they will also
Ligne n°65 : stop relying on what has so far been a cornerstone of most customer ...
Ligne n°136 : ... To validate these insights, the marketing team cross-checked them- Ligne n°137 : against big data from its stores. They looked at the importance of
Ligne n°138 : convenience by correlating data on store location and shopping volume ...
Ligne n°155 : ... As this example shows, CMOs need to familiarize themselves with the- Ligne n°156 : strengths and weaknesses of the two data types. The big data alarmed
Ligne n°157 : the CMO, prompting the exploration of why the numbers were changing. ...
Ligne n°164 : ... Armed with a robust strategic framework the CMO could now revisit the- Ligne n°165 : big data sets to quantify the findings of the qualitative studies—how
Ligne n°166 : many customers and purchases were we talking about? In which stores? ...
Ligne n°166 : ... many customers and purchases were we talking about? In which stores?- Ligne n°167 : This back and forth between what they knew was happening (big data) and
Ligne n°168 : why (thick data) was key to making a sound decision. ...