1. Globalisation or Americanisation - Seven key factors driving longer-term growth - The Advertising & Marketing Services Industry by Sir Martin Sorrell - What we think - WPP Annual #
     1. Globalisation or Americanisation 
#
 we think | The Advertising & Marketing Services Industry by Sir Martin Sorrell | Seven key factors driving longer-term growth | Globalisation or Americanisation 
#
  Globalisation or Americanisation 
#
  What has been going on may well not be the globalisation of world markets, but their Americanisation. Not in the sense that upsets the French or the Germans and results in the banning of Americanisms from French commercial language – an #
int, it seems that China and India will take that role, in the context of the growth of Asia Pacific. In fact, we may now be witnessing a change from Americanisation to globalisation. In Davos, at the World Economic Forum, over the last few years, the Chinese and Indians exhibited a larger degree of self-reliance #