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   Home /Archive /Money Today /Perspective /May, 2010 /Story

Mutual funds have a small following

   R. Sree Ram        Edition: May, 2010

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   What will you do if you land a windfall? Buy a gadget or a mutual fund?
   If you spend it, you're one of a million who would do so, but if you
   invest it, then you belong to an elite category--the 10 per cent
   Indians who have invested in mutual funds. This is the result of a
   study conducted by Boston Analytics, which has revealed that mutual
   funds are still an alien financial product for 90 per cent of Indian
   households. The study, based on 10,000 respondents in 15 cities and
   towns, has found that most of the participants do not have sufficient
   knowledge about mutual funds and, hence, consider them to be a risky
   proposition. A majority of the people in tier II and tier III towns do
   not know where and how to invest in such assets.

   However, the study discovered that the opinion of existing investors
   was diametrically opposite. Nine out of 10 respondents cited
   professional management and benefits of diversity as the reasons for
   investing in mutual funds. These investors are active in tracking the
   performance and net asset values of funds. On the flip side, 15 per
   cent of the existing investors do not fully know about the funds they
   have invested in. They seem to have little or no information on the
   kind of funds (growth/dividend) and their risk profile.

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